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Trends in giving across Australian charities this tax time

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Trends in giving across Australian charities at tax time.

Unveiling the giving trends you will have to see to believe.

Once again, we have crunched the numbers and are proud of the charities who ran successful campaigns at tax time.

Here are the five key trends sweeping charities this end of financial year.

Published in: Government & Nonprofit
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Trends in giving across Australian charities this tax time

  1. 1. Trends in giving this tax time Stand out trends this tax time
  2. 2. Congratulations! To all the charities who went all out to raise funds for their cause this June. We have seen some outstanding campaigns, and can nowlook at what really tipped the balance for donorsto give more this tax time.
  3. 3. TREND #1: Shift to give online, even from mail TREND #2: Videos are trending upwards TREND #3: SMS continued to outperform TREND #4: Live thermometer bar powered ahead TREND #5: Personalisation is the next frontier 5 TRENDS IN GIVING THIS TAX TIME
  4. 4. This year we saw a significant increase to give online, even from mail. TREND #1: Shift to give online, even from mail
  5. 5. We found a significant uplift YoY in on-line donations from the mail response mechanism. TREND #1: Donors give online, even from mail
  6. 6. Direct mail pack Leading to fully trackable donation page
  7. 7. Video is a growing trend across all mediums TREND #2: Video says it all
  8. 8. Examples of landing pages using video TREND #2: Emotive video on donation page MS and Emotive use of video on donation page
  9. 9. Guide Dogs NSW/ACT took video to the next level TREND #2: Clever use of mimic video on email Watch Yvonne meet Page…
  10. 10. CLEVER TRICK: Actually linking to personalised donation page Alex Legend a.legend@mymail.com $38 CLEVER TRICK: Email with play button on image Watch Yvonne meet Page…
  11. 11. WINNING COMBINATION Video + prefilling donation page LINKS TO: Personalised, pre-filled donation form. Alex Legend a.legend@mymail.com $38 CLEVER TRICK: Email with play button on image Watch Yvonne meet Page…
  12. 12. Great last-minute donation channel TREND #3: SMS continued to outperform
  13. 13. SMS wins for last-minute giving This tax season showed us that we now have the winning formula for SMS. This year, a number of charities split their sending between Friday and Saturday. Blog to follow with the results… Stay tuned!
  14. 14. Winning SMS copy [Firstname], last chance for your EOFY donation to connect people and change lives! Give $[amount] now: [URL] uns STOP 0429562888 [Firstname], last chance for your EOFY donation to connect people and change lives! Give $[amount] now: [URL] Urgency
  15. 15. Winning SMS copy [Firstname], you're 1 click away from helping 24 organisations in our local community. Please donate today: [URL] uns STOP 0427993770 [Firstname], you're 1 click away from helping 24 organisations in our local community. Please donate today: [URL] 1 click away…
  16. 16. Winning SMS copy Hi [Firstname], please help us achieve 1000 rescues this year & save tax. Donate $[Amount] by midnight here: [URL] un STOP 0429847150 Hi [Firstname], please help us achieve 1000 rescues this year & save tax. Donate $[Amount] by midnight here: [URL] A/B Test
  17. 17. See our next blog on the results of our split test Hi [Firstname], please help us achieve 1000 rescues this year & save tax. Donate $[Amount] by 30 June here: [URL] un STOP 0429847150 Hi [Firstname], please help us achieve 1000 rescues this year & save tax. Donate $[Amount] by midnight here: [URL] un STOP 0429847150 Test A Friday 29 June Test B Saturday 30June
  18. 18. All pages with live thermometer bar exceeded target TREND #4: Live thermometer bar pages powered ahead
  19. 19. TREND #4: Live thermometer bar pages exceed their goals
  20. 20. TREND #4: Live thermometer bar pages exceed their goals (Original goal was $40,000)
  21. 21. Make the giving experience personal. TREND #5: Shift to personalised giving
  22. 22. Personalised Email Personalised donation page
  23. 23. TREND #1: Shift to give online, even from mail TREND #2: Videos are trending upwards TREND #3: SMS continued to outperform TREND #4: Live thermometer bar powered ahead TREND #5: Personalisation is the next frontier 5 TRENDS IN GIVING THIS TAX TIME
  24. 24. Get in touch today We make digital giving easy www.giveeasy.org Call us on: (02) 8668 5579 Or email: theteam@giveeasy.org

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