SlideShare a Scribd company logo
1 of 14
Break the Silence and End Sales Suffering
Charles Bernard and Lindsay Wolff
Cbernard@criteriaforsuccess.com,
Lwolff@criteriaforsuccess.com
CFS Mission
Produce breakthrough sales results
and
help people better relate to each other
We successfully worked with
sales organizations here…
Technology
Financial
Staffing
Medical Supplies
Human Resources
Manufacturing & Distribution
Energy
Accounting & Legal
Media
Real Estate
Consulting
Education
Logistics &
Transportation
Large Retail
Advertising
Creative
Telecommunications
Government & Defense
Not for Profit
Healthcare
Publishing
Our Method
Training
Curriculum
Sales
PlayBook
CRM
Integration
1 2
more sales
Use this tool after the first
quality meeting…
It will get you more sales….
Why ???
Dear prospect
I enjoyed our meeting
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
I would like to schedule a follow up meeting for next Tuesday at 10am
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
As Ben Franklin did whenever he was faced with an important decision, he would list out the
pros and cons in two columns and he weighed the columns to make a final decision. I am
confident that the pro column for my solutions will outweigh the cons.
Have a great day
Hi Derek,
It was a pleasure speaking with you today.
Below is a summary of my understanding of your goals, what we request from your team, ABC Co. responsibilities, and a desired outcome.
I look forward to speaking on June 16th at 2pm.
A) ABC Co Goals
1. Ability to recruit talent to hire – for long and short-term needs
2. Hire warehouse workers immediately
3. Acquire services within budget constraints
B) Requests for ABC Co
1. Please review Section A above and if possible, reply with feedback by end of this week.
2. Attend a discovery meeting with hiring managers to determine critical & nice to have skills
3. Review ABC Co contract
4. Conduct tour of ABC Co facility to see the warehouse operation, including discussing safety standards
5. Identify specific performance metrics and obtain desired candidate profile
C) ABC Co. Responsibilities
1. Provide a recruiting plan to ABC Co
2. Provide examples of candidate vetting process, i.e. screening questions and background check process
3. Review ABC Co contract with ABC Co
D) Ideal Outcome
1. A clear and comprehensive recruiting plan is understood and agreed to
2. ABC Co services performance plan is accepted
3. ABC co stakeholders support the execution of this program
Best,
Creates Control
Evens playing field
Holds both parties accountable
No poker playing
No surprises
Improves time management
Gives synopsis for others
Provides the best leading indicator of future business
Develop a sales playbook
Because it will get you more
sales….
Prospecting
Prospecting plans
Targeting
Lead sources
Asking for referrals
Networking
Cold calling
Common problems
Phone scripts
30-second intros
Email templates
Inbound marketing
Selling
Qualification
Value proposition
Running a meeting
Problem/opp. matrix
Success stories
Pushbacks
D.E.A.L. document
Going for no
Lead process
Support
Sales management
Marketing
Operations
Onboarding
Toolboxes
Human Resources
System
Assigning leads
Lead stages
Qualifying process
Opportunity stages
Won opportunities
Entering activities
Maintaining integrity
Team
Sharing successes
Sales team meetings
Competitor information
Sales Playbook Best Practices
Feedback
and
Questions?
Break the Silence and End Sales Suffering - Charles Bernard & Lindsay Wolff

More Related Content

Similar to Break the Silence and End Sales Suffering - Charles Bernard & Lindsay Wolff

I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring ManagersI'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
RecruitingDaily.com LLC
 
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsxWriting Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
Deri Hughes
 
Different Media Work Places (DAPS 5)
Different Media Work Places (DAPS 5)Different Media Work Places (DAPS 5)
Different Media Work Places (DAPS 5)
Simon Wright
 
HC Candidate Info - LinkedIn version (1)
HC Candidate Info - LinkedIn version (1)HC Candidate Info - LinkedIn version (1)
HC Candidate Info - LinkedIn version (1)
Rob Scherer
 
Offer Negotiation
Offer NegotiationOffer Negotiation
Offer Negotiation
Blake Cai
 

Similar to Break the Silence and End Sales Suffering - Charles Bernard & Lindsay Wolff (20)

Recruiter Pro-Tips for Virtual Cleared Job Fairs
Recruiter Pro-Tips for Virtual Cleared Job FairsRecruiter Pro-Tips for Virtual Cleared Job Fairs
Recruiter Pro-Tips for Virtual Cleared Job Fairs
 
A Property Manager’s Secret to Rapid Growth
A Property Manager’s Secret to Rapid GrowthA Property Manager’s Secret to Rapid Growth
A Property Manager’s Secret to Rapid Growth
 
Boostrapping a company to 1 million in revenue - Denver Startup Week Presentatio
Boostrapping a company to 1 million in revenue - Denver Startup Week PresentatioBoostrapping a company to 1 million in revenue - Denver Startup Week Presentatio
Boostrapping a company to 1 million in revenue - Denver Startup Week Presentatio
 
I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring ManagersI'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
I'm Gonna Make You Love Me. What Motown Knew About Working with Hiring Managers
 
Forrester mckenzie
Forrester mckenzieForrester mckenzie
Forrester mckenzie
 
Hr profile PGC
Hr profile PGC Hr profile PGC
Hr profile PGC
 
Company Profile Niche Software Solutions INC
Company Profile Niche Software Solutions INCCompany Profile Niche Software Solutions INC
Company Profile Niche Software Solutions INC
 
Hr profile pgc
Hr profile pgc Hr profile pgc
Hr profile pgc
 
Bm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource PlanningBm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource Planning
 
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsxWriting Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
Writing Compelling Recommendations - Honeycomb Consulting Skills Workshop.ppsx
 
Different Media Work Places (DAPS 5)
Different Media Work Places (DAPS 5)Different Media Work Places (DAPS 5)
Different Media Work Places (DAPS 5)
 
NMIMS Dec 21 Assignment Questions Solved Call 9025810064
NMIMS Dec 21 Assignment Questions Solved Call 9025810064NMIMS Dec 21 Assignment Questions Solved Call 9025810064
NMIMS Dec 21 Assignment Questions Solved Call 9025810064
 
Important tips: preparation for campus placement
Important tips: preparation for campus placementImportant tips: preparation for campus placement
Important tips: preparation for campus placement
 
Hobson Power Point Demo
Hobson Power Point DemoHobson Power Point Demo
Hobson Power Point Demo
 
Communication in Transport management - Land freight - SS 2023 .pptx
Communication in Transport management - Land freight - SS 2023 .pptxCommunication in Transport management - Land freight - SS 2023 .pptx
Communication in Transport management - Land freight - SS 2023 .pptx
 
HC Candidate Info - LinkedIn version (1)
HC Candidate Info - LinkedIn version (1)HC Candidate Info - LinkedIn version (1)
HC Candidate Info - LinkedIn version (1)
 
Offer Negotiation
Offer NegotiationOffer Negotiation
Offer Negotiation
 
Building Culture In Remote Teams
Building Culture In Remote TeamsBuilding Culture In Remote Teams
Building Culture In Remote Teams
 
Immediate job opennings
Immediate job openningsImmediate job opennings
Immediate job opennings
 
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
LinkedIn線上會議:如何運用行銷的概念和思維進行人才招募
 

More from Jeremy Ott

More from Jeremy Ott (20)

M&A: Pursuing a Profitable Exit
M&A: Pursuing a Profitable ExitM&A: Pursuing a Profitable Exit
M&A: Pursuing a Profitable Exit
 
Coaching Your Team to Success in the Here and Now
Coaching Your Team to Success in the Here and NowCoaching Your Team to Success in the Here and Now
Coaching Your Team to Success in the Here and Now
 
Building your External Agency Brand to Appeal to Distracted Buyers
Building your External Agency Brand to Appeal to Distracted BuyersBuilding your External Agency Brand to Appeal to Distracted Buyers
Building your External Agency Brand to Appeal to Distracted Buyers
 
The Science of Stress: Cultivating Recruiter Resilience
The Science of Stress: Cultivating Recruiter ResilienceThe Science of Stress: Cultivating Recruiter Resilience
The Science of Stress: Cultivating Recruiter Resilience
 
Leveraging Inbound Marketing for Candidate and Client Engagement
Leveraging Inbound Marketing for Candidate and Client EngagementLeveraging Inbound Marketing for Candidate and Client Engagement
Leveraging Inbound Marketing for Candidate and Client Engagement
 
The Impact of Artificial Intelligence on the World of Work
The Impact of Artificial Intelligence on the World of WorkThe Impact of Artificial Intelligence on the World of Work
The Impact of Artificial Intelligence on the World of Work
 
Engage London Marketplace Speed Pitch
Engage London Marketplace Speed PitchEngage London Marketplace Speed Pitch
Engage London Marketplace Speed Pitch
 
The Human Side of Hiring - Daniel Fellows
The Human Side of Hiring - Daniel FellowsThe Human Side of Hiring - Daniel Fellows
The Human Side of Hiring - Daniel Fellows
 
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
 
The Staffing Industry Has the (Bad) Reputation It Deserves: A Crossfire Debat...
The Staffing Industry Has the (Bad) Reputation It Deserves: A Crossfire Debat...The Staffing Industry Has the (Bad) Reputation It Deserves: A Crossfire Debat...
The Staffing Industry Has the (Bad) Reputation It Deserves: A Crossfire Debat...
 
M&A and Exit Strategies for Recruitment Firms - Paul Staples
M&A and Exit Strategies for Recruitment Firms - Paul StaplesM&A and Exit Strategies for Recruitment Firms - Paul Staples
M&A and Exit Strategies for Recruitment Firms - Paul Staples
 
The Impact of AI on the Workforce - Stacey Force
The Impact of AI on the Workforce - Stacey ForceThe Impact of AI on the Workforce - Stacey Force
The Impact of AI on the Workforce - Stacey Force
 
Brexit Mythbustin' - David Slater and Mark Essex
Brexit Mythbustin' - David Slater and Mark EssexBrexit Mythbustin' - David Slater and Mark Essex
Brexit Mythbustin' - David Slater and Mark Essex
 
Technology as a servant: Neuroscience, Machine Learning, and the Future of Re...
Technology as a servant: Neuroscience, Machine Learning, and the Future of Re...Technology as a servant: Neuroscience, Machine Learning, and the Future of Re...
Technology as a servant: Neuroscience, Machine Learning, and the Future of Re...
 
Millennials, Messaging, and Recruiting: Opportunity or Risk - Simon Cleaver
Millennials, Messaging, and Recruiting: Opportunity or Risk - Simon CleaverMillennials, Messaging, and Recruiting: Opportunity or Risk - Simon Cleaver
Millennials, Messaging, and Recruiting: Opportunity or Risk - Simon Cleaver
 
Engage, Attract, Retain: Building Candidate Relationships in a Skills Shortag...
Engage, Attract, Retain: Building Candidate Relationships in a Skills Shortag...Engage, Attract, Retain: Building Candidate Relationships in a Skills Shortag...
Engage, Attract, Retain: Building Candidate Relationships in a Skills Shortag...
 
Reporting with Bullhorn Canvas: A 360 Degree View - Ben Carter
Reporting with Bullhorn Canvas: A 360 Degree View - Ben CarterReporting with Bullhorn Canvas: A 360 Degree View - Ben Carter
Reporting with Bullhorn Canvas: A 360 Degree View - Ben Carter
 
The Mind of The Practical Leader - Mark Nussbaum
The Mind of The Practical Leader - Mark NussbaumThe Mind of The Practical Leader - Mark Nussbaum
The Mind of The Practical Leader - Mark Nussbaum
 
Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...
Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...
Relationships Above All Else: Creating a Culture that Builds Long-Term Trust ...
 
Millennials Will Lead You: What Do You Do? - Wes Gay
Millennials Will Lead You: What Do You Do? - Wes GayMillennials Will Lead You: What Do You Do? - Wes Gay
Millennials Will Lead You: What Do You Do? - Wes Gay
 

Recently uploaded

Recently uploaded (7)

Durg Escorts Service Girl ^ 9332606886, WhatsApp Anytime Durg
Durg Escorts Service Girl ^ 9332606886, WhatsApp Anytime DurgDurg Escorts Service Girl ^ 9332606886, WhatsApp Anytime Durg
Durg Escorts Service Girl ^ 9332606886, WhatsApp Anytime Durg
 
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Jeddah +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
Satna Escorts Service Girl ^ 9332606886, WhatsApp Anytime Satna
Satna Escorts Service Girl ^ 9332606886, WhatsApp Anytime SatnaSatna Escorts Service Girl ^ 9332606886, WhatsApp Anytime Satna
Satna Escorts Service Girl ^ 9332606886, WhatsApp Anytime Satna
 
Will Robots Steal Your Jobs? Will Robots Steal Your Jobs? 10 Eye-Opening Work...
Will Robots Steal Your Jobs? Will Robots Steal Your Jobs? 10 Eye-Opening Work...Will Robots Steal Your Jobs? Will Robots Steal Your Jobs? 10 Eye-Opening Work...
Will Robots Steal Your Jobs? Will Robots Steal Your Jobs? 10 Eye-Opening Work...
 
Webinar - Maximize the efficiency of your merit increase cycle
Webinar - Maximize the efficiency of your merit increase cycleWebinar - Maximize the efficiency of your merit increase cycle
Webinar - Maximize the efficiency of your merit increase cycle
 
Ulhasnagar Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ulhasnagar
Ulhasnagar Escorts Service Girl ^ 9332606886, WhatsApp Anytime UlhasnagarUlhasnagar Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ulhasnagar
Ulhasnagar Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ulhasnagar
 
Effective Project Team Structure Template Excel
Effective Project Team Structure Template ExcelEffective Project Team Structure Template Excel
Effective Project Team Structure Template Excel
 

Break the Silence and End Sales Suffering - Charles Bernard & Lindsay Wolff

  • 1. Break the Silence and End Sales Suffering Charles Bernard and Lindsay Wolff Cbernard@criteriaforsuccess.com, Lwolff@criteriaforsuccess.com
  • 2. CFS Mission Produce breakthrough sales results and help people better relate to each other
  • 3. We successfully worked with sales organizations here…
  • 4. Technology Financial Staffing Medical Supplies Human Resources Manufacturing & Distribution Energy Accounting & Legal Media Real Estate Consulting Education Logistics & Transportation Large Retail Advertising Creative Telecommunications Government & Defense Not for Profit Healthcare Publishing
  • 7. Use this tool after the first quality meeting… It will get you more sales…. Why ???
  • 8. Dear prospect I enjoyed our meeting The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. I would like to schedule a follow up meeting for next Tuesday at 10am The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. As Ben Franklin did whenever he was faced with an important decision, he would list out the pros and cons in two columns and he weighed the columns to make a final decision. I am confident that the pro column for my solutions will outweigh the cons. Have a great day
  • 9. Hi Derek, It was a pleasure speaking with you today. Below is a summary of my understanding of your goals, what we request from your team, ABC Co. responsibilities, and a desired outcome. I look forward to speaking on June 16th at 2pm. A) ABC Co Goals 1. Ability to recruit talent to hire – for long and short-term needs 2. Hire warehouse workers immediately 3. Acquire services within budget constraints B) Requests for ABC Co 1. Please review Section A above and if possible, reply with feedback by end of this week. 2. Attend a discovery meeting with hiring managers to determine critical & nice to have skills 3. Review ABC Co contract 4. Conduct tour of ABC Co facility to see the warehouse operation, including discussing safety standards 5. Identify specific performance metrics and obtain desired candidate profile C) ABC Co. Responsibilities 1. Provide a recruiting plan to ABC Co 2. Provide examples of candidate vetting process, i.e. screening questions and background check process 3. Review ABC Co contract with ABC Co D) Ideal Outcome 1. A clear and comprehensive recruiting plan is understood and agreed to 2. ABC Co services performance plan is accepted 3. ABC co stakeholders support the execution of this program Best,
  • 10. Creates Control Evens playing field Holds both parties accountable No poker playing No surprises Improves time management Gives synopsis for others Provides the best leading indicator of future business
  • 11. Develop a sales playbook Because it will get you more sales….
  • 12. Prospecting Prospecting plans Targeting Lead sources Asking for referrals Networking Cold calling Common problems Phone scripts 30-second intros Email templates Inbound marketing Selling Qualification Value proposition Running a meeting Problem/opp. matrix Success stories Pushbacks D.E.A.L. document Going for no Lead process Support Sales management Marketing Operations Onboarding Toolboxes Human Resources System Assigning leads Lead stages Qualifying process Opportunity stages Won opportunities Entering activities Maintaining integrity Team Sharing successes Sales team meetings Competitor information Sales Playbook Best Practices