The documents discuss the evolution of radio station 95.3 FM in Sydney from playing mellow pop hits for baby boomers to switching formats to focus on classic rock and then 1980s music. They also discuss how perceptions of Australia have not changed much since Crocodile Dundee, with most Americans still viewing Australia through stereotypes while Australian culture has become more influenced by American culture. The last documents discuss how the documentary "Don't Look Back" presents a prototype of the modern rock star and the changing persona and stage presence of musician St. Vincent.

1. Selectionofvarious pieces writtenby Jeremy Gurto
How Sydney's 95.3FM Went From Lame to Hip and Back Again
Published 24th April,2012 (http://lunadigital.tv/how-sydneys-95-3fm-went-from-lame-to-hip-and-back-again/)
It was way back in 2005 when brand new Sydney radio station Vega95.3 FM hitthe airwaves.
Their format promised mellow pop hits both contemporary and classic.Itwould cater for those “cool” baby
boomers who still thoughtthey were hip with the most popular current music by making iteasily digestible.
With this very limited target audience, Vega was strainingfor listeners in its early years.After a number of shuffles
and reshuffles of formats and breakfasthosts,but somehow always managingto persistin its “lame” image, the
penny finally dropped in 2010 with Vega 95.3 FM going off the air completely.
This was then replaced with Classic Rock 95.3 FM. It was a complete turnaround in anything that same frequency
represented in the previous fiveyears.
Suddenly the one Macy Gray song that was popular with everyone’s mum ten years ago was replaced with a
genuine kick-up-the-arsedosageof rock and roll music.
It even went one step further than its rivalsby not justplayingthe hits but also deep tracks,lesser-known album
cuts that every rock snob knows are better anyway.
To top it all off they employed the services of legendary shock rocker Alice Cooper by airinghis popularradio show
from the States every weeknight. Cooper provided the perfect DJ for 95.3’s new young, cool audiencewho could
appreciatethe odd Cream song or a classic fromElvis Costello’s catalogue.
Then in late 2011 came more changes. All of a sudden, Alice Cooper’s radio showdisappeared.And then
inexplicably,every other decade besides the 1980s was snubbed altogether.
The “Summer of 80s”had no placefor the dusty old records from the 1960s (and sometimes even further than
that) unless they were played with a synthesizer and drum machine, both of which luckily encapsulated the entire
1980s.
The endless melodramatic pop songs of this decade offered 95.3 the next logical step.Every night would become a
“Wind Down” playingeasy listeningsongs to relax all thesquares who had to work the next day.
It then further permeated the entire play scheduleuntil all thatcould be heard atany time of day were the sappy,
melodramatic,perhaps even “lame” songs that made the station unpopular in the firstplace.In six years 95.3 had
gained and lostits own authentic brand of coolness in one fell swoop.
For now it remains to be seen if Sydney’s listeners havedecided to mellow out and give this music a second
chance.

2. Australia: Not Much has changed since Crocodile Dundee
Published 28th May,2012 (http://lunadigital.tv/australia-not-much-has-changed-since-crocodile-dundee/)
Twenty five years ago, any American’s perception of this country would be filled with shrimps,barbies,Vegemite
and inadequate knife sizes.
Now, a quarter century later, things remain the same, albeitevery Australian nowsays “Crikey!” For the most part,
at least.It seems most Americans arejustnot awareof how pervasivetheir cultureactually isto Australians.
Whilemost Americans may believe we still wrestlecrocodiles in our sparetime,we’re more likely tryingto attain
the ‘American Dream’ of havingour 15 minutes of fame on a cookie-cutter talent show.
Indeed, most Australian television isan attempt to capitaliseon what made the American versions so popular.And
yet our own versions of The Voice, X-Factor and MasterChef aren’t enough. We also feel a need to point and laugh
at our own local oddities with The Shire, who only wish they could be as trashy as the folk on Jersey Shore.
In the meantime, the lastgreatexposure of Australiansto the U.S. came through Oprah‘s odyssey down under,
when, atthe sametime, the monumental Baz Luhrmann flop Australia revealed us as hunky jackaroos who pour
buckets of water over our ripped bodies to the delight of well-to-do English ladies.
So for Americans,where the bloody hell are we? It seems the most glaring error in our PR campaign has been the
omission of justhow diverse this country is. Rugged station hands areall well and good, but Americans need to
realisethatthe culinary and culturebuck doesn’t end at Outback Steakhouse. Instead of decidingwhich burger
jointoffers the most bacon,one can decide which Asian country’s restaurantto visit,sometimes on the very same
shoppingstrip.
But perhaps that image is still to come. For now, most Aussiemales are probably keen that the world views them
as a group of ripped Hugh Jackmans.
Sydney’s Boutique Cinemas
Published April,2013,pp. 108-111 (http://issuu.com/fokemagazine/docs/april2013)
Movie Magic: Why Movies Are Made to Be Shared
Published November 14, 2013,pp. 14-15 (http://www.theaustraliatimes.com/emagazines/film/issue3/#p=14)
Red Alert:A Comparative Study ofFail-Safe and Dr. Strangelove
Published August, 2014,pp.32-36 (http://www.theaustraliatimes.com/magazine/film/issue/208/)

3. Excerpt from study notes for Mometrix:
CertifiedHealthEducation Specialist (CHES) Competenciesand Sub-
Competencies
Area I: Assess Needs, Resources, and Capacity for Health Education/Promotion
1.1 Plan assessment process for health education/promotion
1.1.1 Define the priority population to be assessed
Definingthe priority population is importantto understand which of them is mostaffected by the health issueand
thus aids in developingspecific interventions and treatments.
The priority population can bedefined by common demographics such as gender, age, socio-economic status and
education. It can also bedefined by location,such as a particular region or community, or by a venue where the
population can be educated, such as a school or church.
Duringthis process itis importantto identify any demographic disparities amongsmaller groups within the
population.Itis also importantto assess whatkind of education is needed based on the population’s currentor
assumed knowledge, their attitudes towards the issueand any other cultural practices.
1.1.2 Identify existing and necessary resources to conduct assessments
Once the priority population has been defined the firststep is to identify what relevant resources are availableto
begin the health assessment.These resources can also bepeople within the priority population defined,with data
collected from various methods as will bedescribed below.
Many local communities and stateorganizations havedatabases attheir disposal which catalogdata relevantto
the health issues for the priority population.As there is a wide variety of data availableitis essential for health
education specialiststo know which type of data and what information itincludes is themost importantand
relevant to use. It is also importantto identify the most up-to-date resources as anythingover a year old is most
likely outdated by health education standards,and national census data coveringtopics likehealth insurance
coverage, disabilities and other health expenses is only collected once every ten years.
1.1.3 Engage priority populations, partners, and stakeholders to participate in the assessment process
In addition to onlineand other academic resources,another useful resourceis usinga group taken from the
priority population beingassessed in question for survey and research purposes.Engaging with people from
underrepresented groups such as low-incomeindividuals,minority groups or those with disabilities also allowsfor
a wider spread of data duringresearch.
Engaging with the community duringa health needs assessmentallows for the creation of strong relationships
within it whilealso improvingassessmentstrategies by getting a more accuratereadingof data from a wider range
of individuals.This also encourages community initiativefor individualsto take a leadership rolein addressing
health concerns which may not be addressed by the wider healthcaresystem.
To ensure data validity,a health education professional may test a wide number of respondents duringa needs
assessmentwhilealso comparingpasttestresults to ensure test results remain cons istentand reliable.The needs
assessmentshould also becatered specifically towards thetarget population to ensure the largestand most useful
read of data.

4. “Don’t Look Back” documentary offers a prototype of the modernrock
star
Published 18th August, 2017: https://www.lemonwire.com/2017/08/18/dont-look-back-documentary-offers-
prototype-modern-rock-star/
The ever-evolving personaand stage presence of St. Vincent
Published 17th November, 2017:https://www.lemonwire.com/2017/11/17/ever-evolving-persona-stage-presence-
st-vincent/