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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The Lemon Tree Hotel Company
Technology To Enhance The Guest Experience Understanding Guest Expectations October 1, 2008  Brussels, Belgium www.lemontreehotels.com
Customer Behavior ,[object Object],[object Object],[object Object]
Experience
Evolution
Source: WTO Tourist Arrivals  9.70% 44 40 37 Africa 13.20% 46 41 39 Middle East 4.30% 142 136 134 America 10.70% 185 167 155 Asia & Pacific 4.20% 480 461 441 Europe 6.10% 898 846 806 World Change  06-07 2007 2006 2005 Tourist Arrivals (Million)
Economic Growth Drivers Source: Swivel  5,269,163 1,183,000 6,430,366 1,751,868 1,068,480 871,000 3,383,344 1,870,661 Roadways  (Km.) 236,436 23,474 226,612 29,295 23,198 87,157 63,221 75,438 Railways (Km.) 3,393 176 14,947 4,263 1,200 1,260 346 467 Airports  (No.) 2.2% 2.3% 3.2% 4.0% 4.9% 5.2% 8.2% 9.8% GDP growth  rates (2007) EU Japan US Brazil Middle  East Russia India China  
Source: Goldman Sachs  GDP Projections: 2050  US$ Billion
Y Factor Source: Indexmundi
Projection: Population 65 Years & Above  Source: US Census Bureau
Mobile: The Future Source: eMarketer 19% 49 84% 255 304 US 37% 106 25% 290 1,148 India 14% 85 45% 595 1,330 China 2% 4 124% 174 141 Russia 5% 67% 29% Mobile internet users % of  mobile subscribers 7 69 135 Mobile internet users (Million) 73% 81% 112% Mobile phone penetration 140 103 466 Mobile phone subscribers (Million) 192 128 417 Population (Million) Brazil Japan EU  
Customer Acquisition &  Retention Drivers
The  brand  experience  starts  before  check-in and continues after check-out
What Do Customers Want? Trust Entertainment Communication
Trust ,[object Object],[object Object],[object Object]
Build Trust: Build Relationships
Build Trust: Build Relationships
Build Trust: Build Relationships
Build Trust: Build Relationships
20% Americans are spending less time having sex because they are online   Source: JWT
Future Present Past
Communication ,[object Object],[object Object]
Entertainment ,[object Object],[object Object]
Technology is an enabler, not a  differentiator
Technology: Enabling People
Effective Technology ,[object Object],[object Object]
www.lemontreehotels.com [email_address] Thank You

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Technology To Enhance The Guest Experience Summit, Brussels, Oct 08.Pps