Presentation and Paper Assignment #2 Assessing a Religious Group.docx
GPBC Social Media FB
1. Green Pines Baptist Church Social Media Proposal
SAMPLE
1.Illustrate –Give apicture toour community of whowe are, whatwe do and whywe do it, through
pictures, graphics,scripturesandpostsaboutourchurch family (apicture of how we Serve Jesus)
2. Educate- Teach the gospel of JesusChrist,throughScripture,blogs,videos,tohelpprepare
believersfortheirownministriesandmissionfieldsandtoleadnon-believerstoJesus,throughthe
teachingsof Jesus(teachingothersasJesushastaughtus)
3. Unite-Asbelieversandasa part of our community, Connectingourneighborstoourchurch family,
drawingusall closerto Jesusandultimately the losttowardsapersonal relationshipwithHim…uniting
our memberstothe lost,the lostto a relationshipwithJesusandall towardsGreenPinesBaptistChurch
family.Events, Bible Studies,special presentations andopportunitiestoworshipwillconnectourchurch
to our community (connectingthe losttoJesus)
Illustrate:Givesseekersanupclose lookat our membersandhow we serve ourcommunityandGod.
Throughpicturesof events,of ourchurch memberslocal andabroad…we can share whatGod is doing
and give a sneakpeekof whotheymightsee if theyjoinusat an eventora service.Ourpicturesand
graphicswill showwhatGodis doingat our church throughour members.
Educate: Through devotionals,blogs,scripturesandgospel centeredteachings,sharing
encouragementtocurrentandfuture membersthatseekoutourchurch, online.Byourownmembers,
leadershipandstaff sharingandpostingencouragement,ourvisitorswill seewhatwe standforand
whatwe believe in.
Unite:Through eventsandhappeningsatour church ourmemberscan invite,andencourage our
communitytovisitGreenPinesBaptistChurch.These contacts canthenconnectto our church and in
opendialoguesjoininconversationsaboutourchurch withourmembers.The purpose of thisdialogue
isto connectwiththe lostinour community, whomayhave questionsaboutourchurch, God or other
topics.Unitingthroughcommoninterestsandrelationshipstoopenupconversationsisthe goal.
2. Social Media Proposals: Facebook & Twitter
FACEBOOK
Sample Social Media Mission Statement :
Every footprint we leave on social media will be for the Glorification of God & Edification for His people
Facebook — 72% of adult internet users/62% of entire adult population
Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014. Usage continues to be
especially popular among online women, 77% of whom are users. In addition, 82% of online adults ages 18 to 29 use
Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.
(http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users)
Clean up/delete past groups and pages that are a) obsolete, no longer being used, or b)administrators are no longer
in place. Make sure these pages and groups are no longer visible when a general search for Green Pines Baptist
Church is performed.
Create Guidelines for current groups and pages that wish to continue utilizing their own pages/groups. We need a
master list of approved pages and groups that use the GPBC or Green Pines Baptist Church name, the
administrators name and contact info, including passwords (only would be used if this person is unable to
continue maintain their page/group) Guidelines need to be specific and should include what to post, what not to
post and HOW OFTEN TO POST. Weeklyposts would be ideal, however in some cases, such as VBS and Weekday
Preschool (seasonal) exceptions would be made.
New groups or pages that need to use the church name must be approved before they are created, then after
approval all info would be placed on a master list of approved pages and groups. A form/application may need to
be created to hand out for anyone wanting to create a new group or page for a church ministry, this form could
submitted for approval from the Elder Board and Pastor Jarrod.
Our main church Facebook page/group should be the only one to use the phrase “Green Pines Baptist Church” at
the beginning of the page name. Other groups will need to put the church name or GPBC at the end of their title
(ex. GEMS Green Pines Baptist Church, or Cave Quest 2016 Green Pines Baptist Church) The goal of this is not to
make it difficult to find our church groups but to make our main church page easily accessible to those seeking us
out for more information. Exceptions to this rule: Green Pines Weekday Preschool
All pages and groups should be posting weekly, about church activities, events and any other happenings at our
church. Coordinator would need to monitor all groups and pages are posting on a weeklybasis.
3. There should be only 1 or 2 people authorized to upload and post pictures of members to FB groups and pages. We
have to make sure that the each person visible in the picture has a photo release giving permission for their
picture to be posted online, especiallywhen children will be photographed
FACEBOOK (CONTINUED)
Titles for devotionals with easilyrecognizable names such as every Monday morning a short scripture or video
shared with us from Pastor Jarrod ”Afterthought with Pastor Scott” Viewers of our FB page will be drawn to this
every Monday for extra thoughts on Sunday mornings sermon, seekers will see our Pastor, hear our Pastor and
learn from our Pastor without having to enter our doors.
Blogs OR Twitter accounts would be a great thing to have in place for our leadership so we can link them up to
the page. This would give visitors a look at our Pastor, our staff and our leadership. If we include a Video weeklyof
our leadership, even a simple short invitations from members to the community for certain special services like
Mother’s Day or Easter could be copied and posted to members FB page too, for added views then this would make
our thread attractive with posts, pictures and video.
Green Pines Baptist Church
Green Pines Baptist Church Weekday Preschool
Noah’s Ark, Green Pines Baptist Church Preschool Ministry
__________________, GreenPines Baptist Church Children’s Ministry
___________________, GreenPines Baptist Church Youth Ministry
GEMS, Green Pines Baptist Church
Cave Quest 2016 Green Pines Baptist Church
4. Additional Training/Support Tools
PRO CHURCH TOOLS is a something we could utilize to help train, teach and prepare our leaders and volunteers
on how social media can be an effective tool for our church. $35 month.
A training meeting or information session on new guideline for our church and social media would be a great way
to ‘get the word’ out about what our plans are for the future of this ministry. All of the guidelines are not to
discourage the groups or pages, but to help them grow as a whole…to benefit our church and to promote our
church and our God to those seeking us out.
Global Knowledge, Kevin’s employer, offers 2 training course, live instructor lead virtual classes for certification
in social media, for business purposes. We would be able to get a small discount on these classes through Kevin,
which range in cost from $1,500 to $2,000 per person. Although it may not be necessary at this time, this maybe a
good option for us a later time, if and when a social media coordinator is nominated and put in place. These
classes are mainly for brand imaging and product promotion, which could be easily applied to our church.
I have reached out to several Baptist conventions and Lifeway for help in finding online or other social media
training for church leader. As of today, April 10 I have not found 1 social media training event, class or otherwise.
I have a few emails sent to other churches for their advice on where to get training, so I am hopeful, we may get a
few leads.
There may need to be a Social MediaCoordinator for all approved pages and groups for several reasons: if
someone is the only administrator and they find another church, then we are back to having multiple groups with
no way to delete them. If there is an appointed person that has access to this information, this should not be an
issue anymore. Also, if for some reason there has been no activity on the page or group for a while, the main
administrator can post something or update as needed. If there is a question about content the Coordinator would
be responsible for approving or redirecting posts, pictures, keeping updated photo releases, training and making
sure each administrator is aware of guidelines, and updating/keeping their pages attractive and welcoming. The
Social Media coordinator could be responsible for updating and maintaining the main church pages, groups, blogs
etc., but leaders of specific groups would still have access and control over their own page, and only go to the
Coordinator for specific need or guidance.
5. TWITTER
Twitter — 23% of all internet users/20% of entire adult population
Some 23% of all online adults use Twitter, a proportion that is identical to the 23% of online adults who did so in
September 2014. Internet users living in urban areas are more likely than their suburban or rural counterparts to use
Twitter. Three-in-ten online urban residents use the site, compared with 21% of suburbanites and 15% of those living
in rural areas. Twitter is more popular among younger adults — 30% of online adults under 50 use Twitter, compared
with 11% of online adults ages 50 and older. (http://www.pewinternet.org/2015/08/19/the-demographics-of-social-
media-users/)
Twitter would be a great avenue for our staff and leaders to use to connect to other church members
and our community as well as be a link to our Facebook page. Twitter has a younger audience than
Facebook.
Devotionals, short invitations to special services can be easily shared on Facebook from Twitter. I believe
Green Pines would benefit from sending ‘tweets’ (Twitter messages), from our members (our birds) we
are Green Pines aren’t we?
And ….where do tweets come from…the birds in the trees…Green Pine Trees to be specific
This younger generation will be more inclined to respond to and receive dialogue from Twitter than
from Facebook, where we post events and other ‘housework’ Twitter would be the arena for each leader,
staff to have their separate account and then maybe weekly or monthly rotate popular posts or video
straight to Facebook and vice versa. We can share these individual Twitter accounts on our church
website where we now have a description of each church staff member.
6. Discussion
1. What are our goals for Social Media? Who do we want to reach? Why?
2. Social Media Team, Media Ministry Team,,CommunicationsCoordinator. Do wewant to simplify andplace all media,
in this group…or JUST social media….how would continuity be affected?
3. Understandhow we can better utilize Facebook, Twitter. Clean, clear clutter and start action plan for each one, one at
a time, but in a timely manner.
4. Get the word out about our new social media campaign. Inform congregation of pages, websites, Twitter accounts.
Possible informaltraining session for thosethat need help connecting to various groups including those in leadership
that wouldneed to be connected through blogsor twitter accounts. The moreour own members and leaders post and
are active, the more of our community will be reached, the more traffic our pages and groups will be exposed to.
ENCOURAGE members to open dialogue and sharing !!
5. Track our progress on Hootsuite or Buffer. These online tracking tools will guide us as to what is a hit and what is a
miss for our sites, based on online traffic.
6. Should certain administratorskeep their groups closed to the public, if they are using thechurch name in the title…
for example GEMS or First Love Woman’s Ministry, posts are for members only.
7. Will this social media point person be responsible for updating and maintaining the main church website? Updates
from Twitter and Facebook can be included on the website.
8. The City for our website could eventually replace GP Connect for some announcements and prayer requests.
7. .
CONTINUITY IS THE KEY
Church branding, who we are, what we want to say, how we want to say it.
Riverside Community Church= Reach, Raise, Release
Hephzibah Baptist Church=Come, connect, serve, go
8. Northside Community Church=Come as you are, leave different
Knightdale Baptist Church= Loving God, Loving you
Central Baptist Church= Love, Grow, Serve, Go
Eric Swanson
Wednesday,December14, 2005
Church Salary Survey For the past 20 years Leadership Network has taken a salary survey of
roughly 100 churches in their network. These churches would tend to be seen as those with
influence and innovation that are leaders in the church world. This info may be helpful in
negotiating your next raise or you may want to keep this hidden if you are being paid too much!
The complete salary survey is also available under Special Reports on the Leadership Network
Website:
http://www.leadnet.org/specialreports.asp
Church Size
The smallest church in the survey had an average weekend worship attendance of 800.
The largest church in the survey had an average weekend worship attendance of 8000.
The average (mean) church attendance was 2942.
The median (midpoint of data set) was 2252.
Annual General Budget Income
The number reported is the actual income for the last fiscal year:
The lowest to income reported was $1,800,000.
The highest income reported was $17,588,121.
The median income was $3,875,000.
The average income was $5,210,427.
Salary Levels
The survey asked for cash salary plus housing allowances for various roles. It does not include
other benefits that are often a sizeable part of a minister’s compensation package. In addition,
many churches have “Directors” which are not labeled “ministers” but serve in an equivalent
role. Where there was role equivalency, these numbers were included in the survey.
Senior Pastor
• Average $130,004
• Median $126,900
Low $ 84,000
High $192,400
9. ExecutivePastor
• Average $97,803
• Median $96,000
Low $61,437
High $167,300
Worship Pastor
• Average $ 72,454
• Median $ 73,000
Low $ 36,000
High $ 115,900
Church Technology Director
• Average $ 51,070
• Median $ 51,000
Low $ 25,000
High $ 87,000
Communications Director
• Average $ 50,277
• Median $ 47,200
Low $ 26,000
High $ 82,000
Media Director
• Average $ 49,508
• Median $ 51,500
Low $ 37,507
High $ 60,200
Human Resources Director
• Average $ 47,087
• Median $ 45,000
Low $ 31,000
High $ 70,484
Middle School Pastor
• Average $ 45,845
• Median $ 46,000
Low $ 27,500
High $ 62,500
Younger Children’s Ministry Pastor
• Average $ 45,714
• Median $ 40,000
Low $ 32,000
High $ 66,800
Older Children’s Ministry Pastor
• Average $ 40,050
• Median $ 40,050
Low $ 37,600
High $ 42,500
10. Back to web results for churches in knightdale nc
Search Results
Cross Point Community Church
3 reviews · Church
1001 Steeple Square Ct
Northside Community Church
No reviews · Church
7633 Knightdale Blvd
Faith Baptist Church
4 reviews · Place of Worship
2728 Marks Creek Rd
Closed today
Elevation Baptist Church
4 reviews · Church
5271 EBC Village Way
Green Pines Baptist Church
4.9 (7) · Church
1498 Hodge Rd
Closed today
Knightdale Church of God
3 reviews · Church
4272 Old Faison Rd
Agape Christian Center COGIC
No reviews · Church
101 S Smithfield Rd
11. Knightdale Baptist Church
No reviews · Baptist Church
15 Main St
Knightdale United Methodist Church
No reviews · Methodist Church
7071 Forestville Rd
East Wake Fellowship SDA Church
No reviews · Seventh-day Adventist Church
1205 N Smithfield Rd
Closed now
The Church of Jesus Christ of Latter-day Saints
3 reviews · Church of Jesus Christ of Latter-day Saints
7312 Forestville Rd
Closed now
Malabys Crossroads Baptist Church
2 reviews · Baptist Church
911 Old Knight Rd
Rebirth Deliverance Ministries
No reviews · Church
1104 Great Falls Ct # E
Dayspring Christian Church
No reviews · Christian Church
7633 Knightdale Blvd, US-64 BUS
Northside Community Church
No reviews · Place of Worship
621 N First Ave
Bethlehem Baptist Church
No reviews · Baptist Church
8400 Poole Rd
12. Local churches with media staff members:
FaithBaptisthas a “Media Director/WorshipLeader”
RadiantChurch hasa “ConnectionPastor”
HephzibahBaptisthasa “Worship& Arts” as well as“Worship$ Communications”Assistant
Central BaptistandKnightdale UnitedMethodistChurchhave nodesignatedMediastaff personnel.
13. Examples of Canva.com (Free for non-profits) Can be transferred directly to ProPresenter and Power Point
16. KeepVid Video Downloader is a free web applicationthat allows youto downloadvideosfrom sites like
YouTube, Facebook, Twitch.Tv, Vimeo, Dailymotionandmany more. All youneed is the URL of the page
thathas the video youwant todownload. Enter it in the textboxabove andsimply click 'Download'.
KeepVid will then fetch downloadlinks in all possibleformatsthat the particular site provides.
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resource licenses, and solidify a team tolead the initiative andtrain volunteers.
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CANVA.COM, free
GRACEWAYMEDIA249-549/YR
CREATIVEPASTOR.COM (SeveralgoodProPresenterarticles)
GOOGLEPHOTOS ACCOUNT,free
ECHOD.COM,banners, backdropsetc.
WORSHIPEXTREME.COM, 0-15/month
The Church Suite: $99-$150/month
Create an APP that houses weekly bulletins, automatically connects to sermon notes, visitor form,
website, FB, twitter etc. Will link to calendar, media etc