Final PresentationFinal PresentationSocial Media MarketingSocial Media MarketingMARK 9049MARK 9049By Yvonne SiegelBy Yvonn...
Why I took this courseWhy I took this courseAlthough I was familiar with Social Media andAlthough I was familiar with Soci...
The Big QuestionThe Big QuestionKnowing what I know now, after taking thisKnowing what I know now, after taking thiscourse...
What is Toastmasters?What is Toastmasters? Toastmasters is an international non profit organization thatToastmasters is a...
What is ToastmastersWhat is Toastmasters There are over 200 Toastmasters clubs inThere are over 200 Toastmasters clubs in...
Public Relations / MarketingPublic Relations / MarketingI am the Vice PresidentI am the Vice Presidentof Public Relations ...
Public Relations / MarketingPublic Relations / Marketing My role is to raise awareness of my club,My role is to raise awa...
Public Relations / MarketingPublic Relations / MarketingShould we be using Social Media?Should we be using Social Media?
What Tools are we currently using?What Tools are we currently using?
E-mailE-mailOur E-mail database is our most effectiveOur E-mail database is our most effectiveway of communication, a quic...
WebsiteWebsiteI re-developed our website to add features, and make itI re-developed our website to add features, and make ...
Traditional MarketingTraditional MarketingOld fashionedOld fashionedmarketing such asmarketing such asflyers and word-of-f...
Social Media ToolsSocial Media ToolsWhat Social Media Tools could we beWhat Social Media Tools could we beusing?using?
TwitterTwitter I started a Twitter account @HHToastmasters to shareI started a Twitter account @HHToastmasters to sharein...
FacebookFacebookA Facebook Group for our club might be aA Facebook Group for our club might be aconsideration.consideratio...
FacebookFacebookOpen or Closed Group?Open or Closed Group? Many of our current members would beMany of our current member...
BlogBlogHow could a blog be used?How could a blog be used?Creating a blog in conjunction with our Website might be useful ...
YouTubeYouTubeHow could a YouTube channel be effective?How could a YouTube channel be effective?A YouTube Channel could fe...
Social Media PlanningSocial Media PlanningBefore getting started in Social MediaBefore getting started in Social Mediasome...
Who could we target?Who could we target? Prospective Toastmasters, esp. people living or workingProspective Toastmasters,...
Social Media GoalsSocial Media Goals Why would we be using social media?Why would we be using social media? Recruitment ...
Which Social Media Tools shouldWhich Social Media Tools shouldwe use?we use?As many as possible or just a select few?As ma...
Who is going to manage this?Who is going to manage this? Would the VP-PR take this responsibility all onWould the VP-PR t...
Are any other Toastmasters Clubs in theAre any other Toastmasters Clubs in theToronto area, using social media in theirTor...
Toastmasters and Social MediaToastmasters and Social Media I spoke to the VP-PR of a nearby ToastmastersI spoke to the VP...
Again, the big question:Again, the big question:ShouldShould Hoggs Hollow ToastmastersHoggs Hollow Toastmasters bebeconsid...
Weighing the pros and consWeighing the pros and consProsPros Additional places to advertise can’t hurtAdditional places t...
The VerdictThe VerdictAfter taking the time and looking at the big picture, IAfter taking the time and looking at the big ...
ConclusionConclusionOverall, I enjoyed taking this course. I learned a greatOverall, I enjoyed taking this course. I learn...
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FinalPresentationGBSMM

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Final Presentation for George Brown Social Media Marketing MARK9057

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FinalPresentationGBSMM

  1. 1. Final PresentationFinal PresentationSocial Media MarketingSocial Media MarketingMARK 9049MARK 9049By Yvonne SiegelBy Yvonne Siegel
  2. 2. Why I took this courseWhy I took this courseAlthough I was familiar with Social Media andAlthough I was familiar with Social Media andhad used many of the tools before, I wanted tohad used many of the tools before, I wanted tolearn how to use Social Media more effectively,learn how to use Social Media more effectively,for both personal and career reasons.for both personal and career reasons.I also wanted to decide if a Social MediaI also wanted to decide if a Social MediaStrategy is something I should develop for myStrategy is something I should develop for myToastmasters Club.Toastmasters Club.
  3. 3. The Big QuestionThe Big QuestionKnowing what I know now, after taking thisKnowing what I know now, after taking thiscourse, is Social Media something I wouldcourse, is Social Media something I wouldsuggest my Toastmasters club considersuggest my Toastmasters club consideras part of our Marketing strategy?as part of our Marketing strategy?
  4. 4. What is Toastmasters?What is Toastmasters? Toastmasters is an international non profit organization thatToastmasters is an international non profit organization thatencourages its members to develop their public speakingencourages its members to develop their public speakingand leadership skills in a supportive learning environment.and leadership skills in a supportive learning environment. There are over 280,000 Toastmasters, in over 13,500 clubsThere are over 280,000 Toastmasters, in over 13,500 clubsin 116 countries.in 116 countries.www.toastmasters.org
  5. 5. What is ToastmastersWhat is Toastmasters There are over 200 Toastmasters clubs inThere are over 200 Toastmasters clubs inToronto and Eastern Ontario.Toronto and Eastern Ontario.
  6. 6. Public Relations / MarketingPublic Relations / MarketingI am the Vice PresidentI am the Vice Presidentof Public Relations forof Public Relations formy club,my club, Hoggs HollowHoggs HollowToastmastersToastmasters, which, whichmeets in the Yonge andmeets in the Yonge andYork Mills area ofYork Mills area ofToronto, every 2Toronto, every 2ndndWednesday from 12-1.Wednesday from 12-1.
  7. 7. Public Relations / MarketingPublic Relations / Marketing My role is to raise awareness of my club,My role is to raise awareness of my club,to attract new members, retain currentto attract new members, retain currentmembers and to create a more enrichingmembers and to create a more enrichingand engaging experience.and engaging experience. With over 200 other clubs, how do weWith over 200 other clubs, how do weattract guests and potential members toattract guests and potential members toour club?our club?
  8. 8. Public Relations / MarketingPublic Relations / MarketingShould we be using Social Media?Should we be using Social Media?
  9. 9. What Tools are we currently using?What Tools are we currently using?
  10. 10. E-mailE-mailOur E-mail database is our most effectiveOur E-mail database is our most effectiveway of communication, a quick and easyway of communication, a quick and easyway of connecting with current/pastway of connecting with current/pastmembers and guests.members and guests.
  11. 11. WebsiteWebsiteI re-developed our website to add features, and make itI re-developed our website to add features, and make itmore user-friendly.more user-friendly.http://hoggshollow.toastmastersclubs.orghttp://hoggshollow.toastmastersclubs.orgEven though most of our members are tech-savvy theyEven though most of our members are tech-savvy theyhave been reluctant to use the website and prefer olderhave been reluctant to use the website and prefer oldermethods, such as e-mails and paper-sign up sheets.methods, such as e-mails and paper-sign up sheets.However, we have had several guests who discoveredHowever, we have had several guests who discoveredand contacted us through the website.and contacted us through the website.
  12. 12. Traditional MarketingTraditional MarketingOld fashionedOld fashionedmarketing such asmarketing such asflyers and word-of-flyers and word-of-mouth advertisingmouth advertisinghave also provenhave also proveneffective.effective.
  13. 13. Social Media ToolsSocial Media ToolsWhat Social Media Tools could we beWhat Social Media Tools could we beusing?using?
  14. 14. TwitterTwitter I started a Twitter account @HHToastmasters to shareI started a Twitter account @HHToastmasters to shareinformation with my club, other Toastmasters clubs, andinformation with my club, other Toastmasters clubs, andthose interested in Toastmasters, public speaking, andthose interested in Toastmasters, public speaking, andleadership. I use Hootsuite to schedule tweets andleadership. I use Hootsuite to schedule tweets andmonitor/analyze metrics.monitor/analyze metrics. We have not developed a following among our ownWe have not developed a following among our ownmembers. We have picked up some followers, includingmembers. We have picked up some followers, includingother clubs and public speaking professionals. However,other clubs and public speaking professionals. However,most of this was shortly after the account was started.most of this was shortly after the account was started.New followers have slowed.New followers have slowed.
  15. 15. FacebookFacebookA Facebook Group for our club might be aA Facebook Group for our club might be aconsideration.consideration.How it could be used?How it could be used? Advertise important events and dates, such asAdvertise important events and dates, such asmeetings and contestsmeetings and contests Pose questions and encourage interaction andPose questions and encourage interaction andengagement with members between meetingsengagement with members between meetings Post PhotosPost Photos
  16. 16. FacebookFacebookOpen or Closed Group?Open or Closed Group? Many of our current members would beMany of our current members would bereluctant to participate in an openreluctant to participate in an openFacebook group.Facebook group. If the Group is closed how will that help inIf the Group is closed how will that help inrecruitment?recruitment?
  17. 17. BlogBlogHow could a blog be used?How could a blog be used?Creating a blog in conjunction with our Website might be useful inCreating a blog in conjunction with our Website might be useful ingiving potential guests and members a more personal look at whatgiving potential guests and members a more personal look at whatToastmasters is and what our club is like. Members could writeToastmasters is and what our club is like. Members could writeabout their Toastmasters experience and maybe even post some ofabout their Toastmasters experience and maybe even post some oftheir speeches.their speeches.The challenge:The challenge:Who would create the posts? Would current members be interestedWho would create the posts? Would current members be interestedin writing?in writing?
  18. 18. YouTubeYouTubeHow could a YouTube channel be effective?How could a YouTube channel be effective?A YouTube Channel could feature videos ofA YouTube Channel could feature videos ofmember testimonials, speeches, and othermember testimonials, speeches, and othercontent. We could also subscribe to othercontent. We could also subscribe to otherchannels of interest.channels of interest.The challenge?The challenge?Again, who is going to be creating this content?Again, who is going to be creating this content?
  19. 19. Social Media PlanningSocial Media PlanningBefore getting started in Social MediaBefore getting started in Social Mediasome questions would need to be asked.some questions would need to be asked. Who is our target audience?Who is our target audience? What would we hope to achieve?What would we hope to achieve? Which tools would we use?Which tools would we use? Who is going to be responsible for ourWho is going to be responsible for oursocial media?social media?
  20. 20. Who could we target?Who could we target? Prospective Toastmasters, esp. people living or workingProspective Toastmasters, esp. people living or workingin the Yonge/York Mills area who would be interested inin the Yonge/York Mills area who would be interested inlearning more about Toastmasters and visiting our club.learning more about Toastmasters and visiting our club. Members of other Toastmasters clubs who might beMembers of other Toastmasters clubs who might beinterested in visiting or learning more about our club.interested in visiting or learning more about our club. Hoggs Hollow Toastmasters members, to allow moreHoggs Hollow Toastmasters members, to allow moreengagement between meetingsengagement between meetings Toastmasters worldwide who like to share information.Toastmasters worldwide who like to share information.
  21. 21. Social Media GoalsSocial Media Goals Why would we be using social media?Why would we be using social media? Recruitment or Engagement?Recruitment or Engagement?
  22. 22. Which Social Media Tools shouldWhich Social Media Tools shouldwe use?we use?As many as possible or just a select few?As many as possible or just a select few?
  23. 23. Who is going to manage this?Who is going to manage this? Would the VP-PR take this responsibility all onWould the VP-PR take this responsibility all onhis / her own?his / her own? Would they ask other club members to work withWould they ask other club members to work withthem?them? Toastmasters is volunteer run. Most membersToastmasters is volunteer run. Most membershave jobs, family, and other commitments.have jobs, family, and other commitments.Would they be able to devote time to this?Would they be able to devote time to this?
  24. 24. Are any other Toastmasters Clubs in theAre any other Toastmasters Clubs in theToronto area, using social media in theirToronto area, using social media in theirPublic Relations and Marketing efforts?Public Relations and Marketing efforts?
  25. 25. Toastmasters and Social MediaToastmasters and Social Media I spoke to the VP-PR of a nearby ToastmastersI spoke to the VP-PR of a nearby Toastmastersclubclub He recently started a very ambitious socialHe recently started a very ambitious socialmedia plan, including a Facebook page, twittermedia plan, including a Facebook page, twitterprofile, LinkedIn Group, YouTube Channel, andprofile, LinkedIn Group, YouTube Channel, anda blog.a blog. They have had limited success to date. HeThey have had limited success to date. Headvised that it is a slow going process, but he’sadvised that it is a slow going process, but he’sdetermined to stick with it.determined to stick with it.
  26. 26. Again, the big question:Again, the big question:ShouldShould Hoggs Hollow ToastmastersHoggs Hollow Toastmasters bebeconsidering implementing a Social Mediaconsidering implementing a Social MediaStrategy?Strategy?
  27. 27. Weighing the pros and consWeighing the pros and consProsPros Additional places to advertise can’t hurtAdditional places to advertise can’t hurt As more and more people turn to socialAs more and more people turn to socialmedia we may be able to attract a newmedia we may be able to attract a newgroup of membersgroup of members Most social media tools are free to set upMost social media tools are free to set upand easy to useand easy to use Social media would allow us to showcaseSocial media would allow us to showcaseour club on more platforms and in a moreour club on more platforms and in a morevisual wayvisual way Members who help with social media canMembers who help with social media cancount it towards their leadership projects.*count it towards their leadership projects.*ConsCons Current members show little interest inCurrent members show little interest inusing social media for club purposesusing social media for club purposes Although free to use social media, requiresAlthough free to use social media, requiresa time commitmenta time commitment Other clubs have had mixed resultsOther clubs have had mixed results Toastmasters clubs have a lot of turnover.Toastmasters clubs have a lot of turnover.Consistency may become a problemConsistency may become a problem Social media needs to have fresh contentSocial media needs to have fresh contentand be constantly updated. Accounts thatand be constantly updated. Accounts thathave not been touched in months look badhave not been touched in months look bad*for more information on the leadership track go to*for more information on the leadership track go to www.toastmasters.orgwww.toastmasters.org
  28. 28. The VerdictThe VerdictAfter taking the time and looking at the big picture, IAfter taking the time and looking at the big picture, I would notwould not at this timeat this timesuggest that my Toastmasters club consider a Social Media Strategy.suggest that my Toastmasters club consider a Social Media Strategy.I don’t believe there would be any interest from current club members toI don’t believe there would be any interest from current club members tocontribute to these new channels. As stated previously, most do not evencontribute to these new channels. As stated previously, most do not evenvisit the website. As for recruitment of new members, I believe the websitevisit the website. As for recruitment of new members, I believe the websiteand traditional advertising still work best and would concentrate on thoseand traditional advertising still work best and would concentrate on thoseefforts.efforts.That being said, I would not rule out a Social Media strategy in the future,That being said, I would not rule out a Social Media strategy in the future,perhaps if we had a new group of members who showed an interest. I alsoperhaps if we had a new group of members who showed an interest. I alsowould not discourage other clubs from starting a social media campaign. Itwould not discourage other clubs from starting a social media campaign. Itmay not be right for our club, at the current time, but all Toastmasters clubsmay not be right for our club, at the current time, but all Toastmasters clubsare different and all have a different feel to them. Evening and weekendare different and all have a different feel to them. Evening and weekendclubs tend to have a more social aspect than lunchtime clubs. Social mediaclubs tend to have a more social aspect than lunchtime clubs. Social mediamay be a much more beneficial tool with clubs like that.may be a much more beneficial tool with clubs like that.
  29. 29. ConclusionConclusionOverall, I enjoyed taking this course. I learned a greatOverall, I enjoyed taking this course. I learned a greatdeal about how to use a variety of social media tools anddeal about how to use a variety of social media tools andmore importantly how and when not to use them.more importantly how and when not to use them.Although I don’t feel that social media would beAlthough I don’t feel that social media would besomething my Toastmasters club should be currentlysomething my Toastmasters club should be currentlyusing, there are many areas where I am increasinglyusing, there are many areas where I am increasinglyusing social media both personally and as I pursueusing social media both personally and as I pursueopportunities in the non-profit field.opportunities in the non-profit field.I look forward to viewing all your presentations.I look forward to viewing all your presentations.

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