International Business Plan for Burgerfi to Expand to Beijing, China

1. International Business Plan: Beijing, China

2. about the country
• Communist party: People’s Republic of China
• 1.4 billion residents
• $13.4 trillion GDP (Gross Domestic Product)
• Unemployment rate: 4.1%

3. major issues
1. pollution vs. sustainability
2. flaws in the food industry
3. poverty/unequal opportunities

4. about the company
• Founded by John Rosatti in February of 2011
• 100% recycled chairs, tables, trays, cups, napkins, etc.
• Recycling program
• Give back to local community
• Low energy usage

5. unique value proposition
• Zero freezing and reheating
• Unique company sauce recipe
• High efficiency
• Quality customer service
• Fresh dairy, meat, fruits, and vegetables

6. adjusting to China
• Currency: Yuan Renminibi
• Language: Mandarin Chinese
• Minimum wage: 18.7 Yuan (2.87 USD)
• 17% Sales Tax

7. adjusting to China
• Marketing: Social media & print media
• Middle class target market
• Food supplies shipped from home country
• Paper goods produced in host country

8. generating profit
First year of operation:
• Revenue: $491,915
• Expenses: $374,377
• Net income: $117,538

9. While the quantity and quality of China’s food supply is one of the
country’s most pressing problems, it also presents one of the biggest
profit-making opportunities for companies and investors alike.”
–Forbes