4. 1
Too Good To Go
We dream of a planet with no food
waste, and every day we’re working on
making that a reality. Our app is the
most direct way for you to get involved
- just download, log on, and get saving
perfectly good, surplus food from your
local stores. It’s always a surprise, at a
great price, and an instant good deed
for the planet. Get started now!
Colors: Teal, Aqua, Mint
5. Olio
Join millions of neighbours all over the
world who are using OLIO to share
more, care more and waste less.
Give & get free stuff, borrow & lend
household items, and shop
homemade – all directly from your
community.
Fight waste. Help your neighbours.
Save our planet. Feel amazing! Colors: Teal, Fuschia, White
6. Flashfood
FlashFood partners with grocery
stores across Canada and the U.S. to
sell items nearing their expiration
dates at discounted prices. Simply
download the app and search for a
grocery store near you that
participates.
Colors: Purple, White, Mint
“Get massive savings on fresh food items like
meat and produce that are nearing their best
before date at grocery stores across Canada
and the U.S.”
7. Karma
Find surplus food at great
discounts
Takeaway food from more
than 20K restaurants across
Sweden
Be part of the most least
ambitious climate movement
“Radical Slacktivism” Colors: Pink, White, Black
8. YourLocal
Du kan spise lækker mad & redde
jorden samtidig — sejt, ikk’?
You can eat delicious food & save
the planet at the same time — cool,
right?
Colors: Cactus Green, Pink, Mint, Purple, Dark Green
9. FoodForAll
Our mission is to make
quality food affordable to all,
while stopping perfectly
good and
delicious meals from being
wasted.
Their Website is a Mess… loads of
heuristic errors.
Colors: Light Blue, Neon Green, Cream
10. ResQ
Every month, people like you
use ResQ to save tens of
thousands of meals from
ending up in the trash bin.
With a 97% satisfaction rate on
all orders, saving the world has
never tasted this good!
Colors: Teal, Light Blue, White, Gray, Black
11. YoNoDesperdicio
El hambre no deja de aumentar en un
mundo en el que sobran alimentos y en
el que un tercio de lo que se produce
acaba en la basura. En 2020 ha vuelto a
aumentar el hambre y según los
informes internacionales la cifra estaría
entre los 720 y 811 millones de
personas en todo el mundo
Colors: Green
16. Information architecture Balsamiq Tip | Information architecture is the flow of content across the site or application(more info).
Home/Landing Page
Profile Messages
Offer
Overview
Create Offer About
New
Message
Settings Chat Box
Offer Detail
with Contact
Create Offer
Form
Info
Team
Click Contact
21. BIO
Fritz Fischer is a 49-year-old personal
trainer from near Cologne. He discovered
his passion for sports as a child and
started his own business after
completing his education in sports and
fitness. Nowadays, he trains expatriates
living in Bangkok. He has a wife as well as
three children.
MOTIVATION
Fritz wants to stay fit even in his old age,
so he can still be there for his children for
a long time and travel the world with
them.
Age: 49 years
Family: Male
Job: Personal trainer
Location: Bangkok, Thailand
Archetype: ESFJ
Goals
1. Travel around the world
2. Build a house
3. Publish a book about fitness and
high protein diet
Frustrations
False rumors about sports and
nutrition.
User
Persona
Fritz Fischer
Expat in Bangkok
Character Traits:
● Perfectionist
● Funny
● Sporty
● Adventurous
● Krüsch/Picky
22. User
Persona
Lisa
Restaurant Staff
Age: 22 years
Family: Female
Job: Student
Location: Bangkok, Thailand
Archetype: INFP
Character Traits:
● Hard-working
● Honest
● Confident
● Funny
Goals
1. Become manager within five
years
2. Make a million euros
3. Go on a trip around the world
Frustrations
Bad restaurant food. It is always a risk
going to a new restaurant—even when
you order your trusted favorite dish, it
can turn out to be a disaster.
BIO
Lisa is 22 years old. She is a student
from Thailand. Now she is working a
part-time job as a restaurant staff. She
likes to talk with other people, and she
has a lot of service fields. She started
working at 18 years old. She can solve
any problem for the customer. She
loved to learn new things and
challenge herself.
MOTIVATION
Staying longer at work because you
believe in your work.
24. SMILE FRAMEWORK
S M
SERVICE MARKET
I L
INNOVATION
E
LIFE QUALITY EMPLOYMENT
• A platform that
connects user to
user
• User can share
and received the
food with other
user
• Geography :
Global market,
city people,
people live in
crowded place
• Demography :
White collar
workers, Students
• The innovative
platform could
connect user to
user
• Can save money
and reduce food
waste
• Small size of
workforce like
Administration
and Customer
services
25. What next?
➔ More Market Research
➔ Business Plan
➔ Finish Prototype
➔ User Testing
➔ Go Live