4. OBJECTIVE OF CAMPAIGN
Make people aware of
Humble Abode!
Provide new information!
Introduce what Humble
Abode is all about
5. SELLING POINTS
We must establish our brand and build a good reputation!
Comfort and affordable price of our products are our selling points !
Less expensive than Anthropologie and Urban Outfitters!
Eco-Friendly!
Fair trade products from other countries!
Versatility: Home goods, little knickknacks !
Unique Selling Point: Eco-friendly, appeals to many tastes; for anyone who
wants to decorate their home
6. APPEAL & APPROACH
Appeal:!
Intrigue- New store with exciting
products people can buy for their
home!
Approach:!
Emotional Approach!
Create a pleasant mood that will
make customers want to jump into
the picture and buy what is in the ad !
Assortment Ad: Desk, chair, wall decor,
lamps, picture frames
7. 7x7 Magazine !
“ The San Francisco Bay Area is
home to some of the most
affluent households in the world.
With an immense purchasing
power, our audience is
connected, intelligent, and has
an insatiable curiosity for what’s
new and innovative.”!
Cost: $2,500 for 6 issues of full
page color ads
8.
9. MAGAZINE ADVERTISEMENT
Elements!
Headline: Company Name!
Body Copy: Implied Suggestion!
Art: Photography!
Layout: Focus on the travel and
decor that inspires our store!
Font Choice: “Style” stands out;
wanted different fonts from
headline and subheadline
15. Radio ad on Wild 94.9 FM!
The Bay’s #1 Hit Music Station!
“The most exclusive listening
audience in Radio today…young
adults with purchasing power that
are ready to be conditioned to buy
from you.”!
Over 1 million consumers listening!
35,000 Twitter Followers !
$1,000-2,000 for 20 ads
