Social Media + Schools: Engagement, Authenticity & Immediacy
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I presented this first to the MISF to a group of 80 people in leadership roles for private schools in MN (members of MISF). It gives real-world examples of parents who are on social media channels ready to have conversations about their schools; reviews benefits of two-way/multi-way conversations (in person and social media) vs one-way (printed); addresses privacy concerns, technology and resources hurdles and provides An Approach that Works.
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Social Media + Schools: Engagement, Authenticity & Immediacy
- 1. SOCIAL MEDIA + SCHOOLS Stop Mailing it In The Death of the Postcard and Other One-Way Communications Jennifer Gilhoi, SparkTrack Consulting @MISF_Office #MISFLeads15
- 2. IT’S WHERE PARENTS ARE IT’S ALL ABOUT TWO-‐WAY COMMUNICATION IT’S SHARING TOO MUCH IT’S CHALLENGING …AN APPROACH THAT WORKS
- 3. IT’S WHERE PARENTS ARE Engagement Authenticity Immediacy
- 4. It’s an Opportunity to have a Conversation 23 others are! ENGAGEMENT
- 6. @ = WHAT’S YOUR HANDLE? @HaleMpls @HaleFieldMPS # = WHAT’S YOUR HASHTAG? #HaleMpls #HaleFieldMPS #HaleSchool ….Or is it a motto like: #HaleToday ENGAGEMENT
- 7. AUTHENTICITY
- 8. #Hale school #mpls #walkandbiketoschool week @artsmia for #ArtAdventure wrap-up for #haleschoolmpls third graders today AUTHENTICITY
- 9. IMMEDIACY Let Your Community do the Work #ParentInvolvementDay #HaleSchoolMpls #poetry readings by #3rdgraders
- 10. IT’S ALL ABOUT TWO-‐WAY COMMUNICATION Communications Overload Two-Way Communications Communications Balance
- 11. COMMUNICATIONS OVERLOAD Too many devices!
- 12. School Communication ONE WAY TWO WAYS POSTCARD EMAIL FLYER IN-PERSON SOCIAL MEDIAGOAL #1 Get important dates on the calendar GOAL #2 Build supportive, open, connected conversations. TEACHER TO PARENT PARENT TO PARENT NEWSLETTER MOBILE
- 13. o In-Person Conversations o Use Social Media to Enhance Story o Omit one communication (like the postcard!) that’s not working and learn one new social channel or delivery method and measure it COMMUNICATIONS BALANCE
- 14. IT’S SHARING TOO MUCH Policy Process Positivity
- 15. o Have a social media policy o Create a social media process that works for your school o Be open to conversations that are happening and respond and engage in positive ways -- it’s an opportunity PRIVACY CONCERNS
- 16. PRIVACY CONCERNS @edamomie since Nov 2010
- 18. OVERCOMING CHALLENGES o Recognize motivators and deterrents for each role o Understand technology – start with tech and social media savvy o Use resources efficiently and creatively o Bring in a social media consultant
- 19. KATY’S ART BLOG
- 20. OVERCOMING CHALLENGES Support for Social Media from teachers, parents, community and students
- 21. AN APPROACH THAT WORKS Research Educate Understand Implement
- 22. AN APPROACH THAT WORKS o Research to find out where your parents and students are and start learning and engaging o Educate leadership on policies, process and positivity o Understand roles and technology in order to use resources more efficiently o Implement social media strategies for content types and channels; assign tactics
- 23. AN APPROACH THAT WORKS
- 24. o What is one ineffective way of communicating at your school that you could improve upon? o Think of one event or initiative that you’re already doing where you could use social media to build relationships and social engagement AN APPROACH THAT WORKS