This document summarizes a talk given by Jeff Walsh on sustainable entrepreneurship. Some key topics discussed include managing expectations versus reality with innovation, how innovation teams should be measured focusing on speed and consistency, developing an MVP or "purple cow" product to test with customers, and learning from the Lean Startup methodology which emphasizes validated learning and avoiding vanity metrics. The talk also provided advice on thinking big but executing small initially, bringing small business customers further along their sustainability journey, and maintaining focus while riding waves of opportunity or starting over.
4. How innovation teams should be measured
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Speed
Naming – something
to think about
Consistency Stakeholders
5. Energy PEAK offering
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The ‘why’…
• ESB
• Different
• Business model
• Location
• Core customer
• Timing
6. Small business sustainability
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1. What does ‘green’ really mean?
2. No and low-cost solutions
3. Behaviour: bring them one step
further on their journey…
7. Think big, execute small (learn fast)
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1. Small team, budget, time, scope
2. The big opportunity
3. Culture
8. The MVP (what is your Purple Cow?)
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1. Focus on your niche
2. Find the ‘sneezers’ (pre-COVID… )
3. Ride the wave or start again
9. The Lean Start-up by Eric Reis
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1. Validated learning…
2. Innovation accounting…
3. Vanity metrics…
