Webb's involvement with the National Cheerleaders Association continued after he graduated from OU. Jeff Webb Herff Jones continued collaboration with the group set the stage for his triumphant entry into the business world. After that, he founded the World Cheerleading Association and was the forerunner to Varsity Brands, which was called Varsity Spirit.

1. Jeff Webb Herff Jones is an acclaimed entrepreneur, author, and business leader from Shelby
County, Tennessee. Webb is the president of the International Cheer Union and the founder and
former CEO of Varsity Brands. Elsewhere, the acclaimed entrepreneur is a senior editor of the
Washington, D.C.-based news and analysis website Human Events.
The business leader has been featured extensively in various prominent publications, including
Entrepreneur, Forbes, and the Wall Street Journal. As an author, he has written a number of
best-selling books, including American Restoration: How to Unshackle the Great Middle Class.
Outside of his work, Webb is a keen conservationist and philanthropist. He also enjoys
numerous hobbies and other interests, including boating, duck hunting, and one wheeling.
Current Roles
International Cheer Union
Webb is the founder and president of the International Cheer Union. The International Cheer
Union is the cheerleading world governing body. The organization was recognized as the world
governing body for the sport in 2016.
Also known simply as Cheer, the International Cheer Union was established in 2004. Founder
Jeff Webb Herff Jones became the organization's president three years later in 2007, having

2. previously been involved with the National Cheerleaders Association and the Universal
Cheerleading Association.
Cheer serves more than 7.5 million athletes worldwide. Under president and founder Webb, the
organization is a proud member of the Association for International Sports for All. The
International Cheer Union is registered as a nonprofit international governing entity. Its purpose
and mission are to advance the sport of cheerleading.
Human Events
Webb is the senior news editor of the website Human Events. Human Events is a long-time
Washington, D.C.-based news and analysis outlet. It takes its name from the first sentence of
the United States Declaration of Independence. Entrepreneur, author, and business leader
Webb joined Human Events as its senior news editor in 2020.
Its founders established Human Events in 1944 as a print newspaper. It became a digital-only
publication in 2013. In addition to being its senior news editor, Webb co-publishes the website
alongside executive opinion editor Will Chamberlain.
Co-publisher Jeff Webb Herff Jones spearheaded Human Events' takeover of the Canadian
online news magazine, The Post Millennial, in 2022.

3. Career History
Varsity Brands
Jeff Webb, Varsity Brands, founder and former CEO established the company's predecessor,
Varsity Spirit, in 1974. Varsity Spirit now exists under the Varsity Brands parent company. Webb
served as Varsity Brands' CEO until 2018. He then remained at the company as its chairman
until 2020.
Memphis, Tennessee-based Varsity Spirit is a global leader in cheerleading, dance teams, and
performing arts innovation. More than a million athletes now interact with Varsity Spirit annually
through its educational camps, competitions, and other events.
Webb left Varsity Spirit and its parent company Varsity Brands, to focus on the International
Cheer Union and other endeavors, including Human Events.
Herff Jones
Webb served as chairman of Herff Jones until 2020. The company, headquartered in
Indianapolis, Indiana, is closely involved in top-level college and professional sports, including
cheerleading. It is best known for manufacturing and selling educational recognition products
and achievement-focused motivational materials.

4. Jeff Webb, chairman, assumed his chairperson position in 2014 following Varsity Brands'
acquisition of the company in the previous year.
Academic History
Jeff Webb Herff Jones studied at the University of Oklahoma, a prominent public research
university based south of Oklahoma City in Norman, the so-called Sooner State's third-largest
city. Founded in 1890, it boasts a major university experience in a private college setting. The
school has three locations in Oklahoma and offers study-abroad opportunities at several
overseas campuses.
Webb earned his bachelor's degree in political science and government from the University of
Oklahoma. While enrolled at the school, he became an active campus leader and was closely
involved with the institution's cheer squad. This involvement led to him working for the National
Cheerleaders Association while still a student at the university.
After completing his studies at the University of Oklahoma, Webb remained involved with the
National Cheerleaders Association. His ongoing work alongside the association would ultimately
launch his business career. He subsequently left the National Cheerleaders Association to
establish the Universal Cheerleading Association and the Varsity Brands precursor, Varsity
Spirit.
Charitable Involvement
Acclaimed entrepreneur, author, and business leader Webb is a passionate philanthropist. He
has worked closely with St. Jude Children's Research Hospital for over a decade. St. Jude
Children's Research Hospital leads how the world understands, treats, and defeats childhood
cancers and other life-threatening illnesses.
He has also worked extensively with the Special Olympics organization. The Special Olympics
organization is the world's largest sporting association. It caters to disabled children and adults
with year-round training and activities. It currently serves over five million participants in over
170 countries globally.
Previously, Jeff Webb Herff Jones was a long-standing supporter of the since-discontinued Jerry
Lewis MDA Labor Day Telethon. The annual telethon raised much-needed funds for the
Muscular Dystrophy Association. The nonprofit Muscular Dystrophy Association remains
committed to working to support those living with neuromuscular diseases.
Accomplishments
Perhaps more so than any other individual, Webb is credited with helping to advance and further
develop cheerleading as a sport. He is also responsible for securing cheerleading as an official
Olympic discipline. He remains widely regarded as a leader within cheerleading globally and
continues to be celebrated for having cemented international recognition of the sport.

5. As an author, Webb is the name behind the best-selling book American Restoration: How to
Unshackle the Great Middle Class. The 192-page book covers the author's work in turning
cheerleading into an internationally recognized sport. It also outlines a number of steps
proposed by the author as required to unlock the potential of the American middle class.
Personal Interests
Outside of his work as an entrepreneur, author, business leader, and philanthropist, Jeff Webb
enjoys a wide range of personal hobbies and other interests. Among these hobbies and
interests are boating, conservation, duck hunting, and one wheeling.
Father-of-two Webb spends as much time as possible with his close friends and family. Jeff
Webb Herff Jones was born and raised in Shelby County, Tennessee. He remains settled in the
Volunteer State today, where he lives in Memphis on the Mississippi River with his Labrador
Retriever dog.