Engadget Media Kit and Demographic Info

1. 10.3M
MONTHLY US
Unique Visitors
55%
OF THEM USED
A Mobile Device
41M
MONTHLY US
Page Views
4.5M
SOCIAL MEDIA
Followers
Looking beyond the gadgets to explore how technology impacts our lives
The most trusted consumer electronics site focused solely on tech news &
tech culture | Produces original video series like Dear Veronica &
In Case You Missed It | Hosts Engadget Live events nationwide,
where Engadget’s mission truly comes to life
Goes big at CES as its Official Online News Source
Buyers guides, demo videos, reviews, & giveaways help consumers understand
& buy tech

2. ENGADGET BRINGS TECH
to cutting edge consumers
A gadget review blog was born
Founded in 2004, Engadget set out to review all of the new gadgets that came to market. They
related mostly to the uber-geeky crowd who cared more about chips and processor speeds than,
for example, how Fitbit might one day change how people think about health and fitness.
As the tech market evolved, so did Engadget’s coverage
Over the next few years, as more and more technology went online and on our smartphones,
and all classes of people adopted technology in some form, Engadget began to focus on more
mainstream gadgets and expand its reporting to include all facets of the consumer tech industry.
Engadget doubled-down on mainstream tech
Today, Engadget resonates with all kinds of people—early adopters, tech-savvy grandmas,
influential and discerning millenials, and “just tell me what I should buy” shoppers. Technology that
once seemed like science fiction—drones, human organs printed in a lab, leisurely flights into
space—are now regular highlights in our news feeds. And Engadget is reporting on it all.
Just as technology continues to evolve, mystify, and integrate itself into every aspect of humanity,
Engadget continues to solidify its reputation in the marketplace and among readers as the
definitive guide to our 24/7 connected lives.

3. NEW EDITORIALLEADERSHIP
has elicited immediate, positive
reader response
In 2014, Michael Gorman and Christopher Trout—longtime Engadget writers—took
over as editor-in-chief and executive editor, respectively.
Since they implemented their vision for Engadget, traffic has steady grown YoY.
Unique Visitors
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Jan-2014
Jan-2015
Feb-2014
Feb-2015
Mar-2014
Mar-2015
Apr-2014
Apr-2015
May-2014
May-2015
Jun-2014
Jun-2015

4. 40%
MORE LIKELY TO
Consider Themselves
A Tech Geek
5x
MORE LIKELY TO SPEND
$2.5K-$5K On Personal
Electronics
75%
MALE
40%
$100K+ HHI
22%
25-34 YO
comScore | May 2015 | US only
AFFLUENT,YOUNG,
savvy, influential tech
enthusiasts
They’re fascinated with the science, engineering, and design behind the tech
gadgets we use every day, and will use in the future.
Smartphones, 3D printing, privacy and security issues, robotics,
space exploration—They’re into it all.

5. Exploring the future of
tech at CES
Buyer’s guides, details reviews,
consumer-buying tools & tips
Gadget demos, unboxing videos,
giveaways
News and option pieces focused solely
on technology, tech culture & how people
relate to tech in their everyday lives
(now & in the future)
CONTENT THAT LOOKS
beyond the gadgets to explore
how they impact our lives
Live tech event coverage
Public Access: community storytelling at its weirdest
Engadget LIVE: where Engadget’s
mission truly comes to life
Original, provocative video series
Space travel and exploration | Robots | Driverless vehicles | Privacy & security issues | IPOs, acquisitions & mergers
VR | Gaming | Wearables | Smartphones, tablets & laptops | Product releases & updates | Weird science

6. MOREONOUR
traffic&readers

7. ENGADGET REACHES
millions of readers in the US…
10.3M 41MMONTHLY US
Page Views
195KNEWSLETTER
Subscribers
2.2MMONTHLY
Readers
4.5MSOCIAL MEDIA
Followers
45% 55%
MONTHLY US
Unique Visitors
comScore, September 2015, reflects US traffic | Flipboard, September 2015
4EVENTS IN
2015
1K+MONTHLY ARTICLES
Published
ENGADGET

8. …AND MILLIONS MORE
around the world
UK: 1.6MCanada: 999K
Australia: 544K
India: 628K
20.7MTOTAL GLOBAL
Unique Visitors To
Engadget.com
45%OF GLOBAL VISITORS
Are Outside The US
Germany: 394K
Omniture, June 2015 | Monthly unique visitors to Engadget.com | * June 2015, monthly unique visitors to all 6 international sites
6 UK | Spanish | German | Japanese
Traditional Chinese | Simplified
Chinese
=
6.6M
ADDITIONAL
Unique Visitors*
INTERNATIONAL Editions

9. Over half
ofreaders
access
Engadget
only
withamobile
device
Engadget readers are mobile first*
Dominating the second screen
91% multi-task with a smartphone or tablet
while watching TV
Making the “mobile mind shift”
64% use mobile every day and demand
mobile services from their favorite brands
Versus 23% of the general population
Preferring to shop on mobile
52% prefer to research physical goods
for purchase on their smartphone
Over a tablet or desktop; versus 26% of the general population
According to Forrester Research, the average US consumer has
3.3 connected devices. Millennials have even more
* North American Technographics Omnibus Online Benchmark Recontact Survey, Q3 2013

10. Engadget
generated
74%
YoY
growth
inmobile
webUVs
comScore, June 2015 | Reflects US traffic
0
1,000
2,000
3,000
4,000
5,000
6,000
Consistent YoY Growth in Unique Visitors
74%!

11. ENGADGET’S SOCIALLIFE
continues to grow & engage
4.1M
MONTHLY Social Referrals
4.5M
SOCIAL MEDIA
Followers
63%
YoY LIFT IN
Facebook
Engagement
59%
YoY LIFT IN
Twitter
Engagement

12. CONTENT
highlights

13. TECH MEETS CULTURE
in these quirky new series
Dear Veronica
A weekly advice show staring Veronica Belmont, who fields
a variety of tech-meets-culture questions from the audience
Every Wednesday | 5-minute episodes
Watch the first episode here!
In Case You Missed It
A new daily show bringing you the most interesting
tech stories that get buried by the biggest headlines
Every Tuesday-Saturday | 2-minute episodes
Watch the first episode here!
Be the exclusive sponsor for just a week or an entire month

14. AN ORIGINALSERIES THAT
explores human life on Mars
Citizen Mars
Citizen Mars is an original, highly compelling
series about five of the finalists vying for a spot
on Mars One’s one-way mission to Mars,
scheduled to launch in 2026.
These characters come from around the
globe. They include a Ph.D., an M.D., a
mechanical engineer, a rock climbing
aficionado, and a violinist-turned-professional
basketball player.
They're smart, bold, fearless, and they want
nothing more than to say goodbye to their
families, friends and everything they have ever
known forever.
Airs September 1st on Engadget.com

15. MAKING IT EASY
for consumers to buy tech
Buyer’s Guides
• Monthly Buyer’s Guide
• Back-To-School Guide
• Holiday Gift Guide
Engadget tests and/or
researches everything
before its added to the
buyers guides
In-Depth Product Reviews
Thoughtful, long-form reviews that touch on
every aspect of a gadget—specs, features, user
experience, price, competitive comparison, etc.
A Huge Gadget
Database
A database of all kinds of
gadgets, with consumer
buying tools that no other
tech site has
36K TOTAL PRODUCTS In The Database

16. ENGADGET
GAMING
designed for
the hardcore
gamer
2M
MONTHLY
Gaming Visitors
3.7M
MONTHLY
Gaming Page Views
Gaming culture | Industry news | Mainstream and
indie game reviews | Accessory and gadget
reviews | Gaming event coverage
Omniture | May 2015 | Global | Desktop and mobile

17. TECH
EVENT
coverage
Engadget reporters are on site at these tech, mobile,
and gaming events to bring its millions of readers the
most compelling news, interviews, and gadget demos
Engadget also remains the go-to site live coverage of
special events from industry captains like Apple,
Facebook, Google, Microsoft, and Nokia
14EVENTS COVERED IN 2014
Excludes CES and Engadget LIVE

18. ENGADGET LIVE 2015
Join Engadget for their premier interactive tech event series,
where real people get hands-on with the gadgets they love and
experience new technology like they’ve never seen before.
It’s here that Engadget’s mission—looking at how (the future of)
technology affects our everyday lives—truly comes to life.
July 17
Boston
August 21
Los Angeles
October 16
Austin
October 29
New York

19. ENGADGETAT CES 2016
Engadget is a dominate media force at CES. In 2009, they were named the
Official Online News Source of CES.
Since 2014, they dethroned Cnet as the
Official Partner of the Best of CES Awards—
a highly coveted honor for makers that is announced on the Engadget stage.

20. DIGITAL
opportunities

21. Homepage Native In-Content
Sponsored content featured in a fixed unit at the top
5th in-content spot on the homepage for 1 full day
Native Daily Newsletter
Sponsored content featured in a fixed unit at the top
4th spot of the daily newsletter for 1 issue
Native
Anywhere
Sponsored
content featured
on the homepage
and 100% of
articles
In the right rail
below “Feature
Stories”
Editorial alignment through
custom native content

22. Cross-screen
banners & roadblocks
Run-of-Site Display Media
A consistent brand presence on the world’s most trusted
consumer electronics site
• Standard: 728x90, 300x600, 300x250
• Premium: devil, halo, digital billboard, pushdown
• Includes desktop and mobile
• Can geo-target to desired cities and countries
Main Page & Run-of-Site Roadblocks
A high-impact, brand awareness play ideal for a time-
sensitive launch
• Standard: 728x90, 300x600, 300x250
• Premium: devil, halo, digital billboard, pushdown
• Includes desktop and mobile
• Can geo-target to desired cities and countries
Daily Newsletter
A strong call-to-action in Engadget readers’ inboxes
• Standard: 300x250
• Includes desktop and mobile
• Sent Mon-Sat at 5pm PT
195K
ENGAGED
Newsletter Subscribers

23. Reach hardcore gamers via
gaming content
Standard Media Targeted to the Gaming Content
Align with Engadget’s extensive gaming content to connect with millions of gamers
• Own 100% SOV of the Gaming section for 1 month
• Own 100% SOV of Engadget’s gaming event coverage
2M
MONTHLY US
Gaming Section UVs
3.7M
MONTHLY US
Gaming Section PVs
Omniture | May 2015 | Global | Desktop and mobile

24. All digital media is
responsive to mobile
3/4-screen, scroll-based ad
Standard mobile display
Full-screen Flipboard ad
Mobile Web: Standard Display
Reach those readers who only consume Engadget
on a mobile device
• Standard: 320x50
• Can geo-target to desired cities and countries
• It’s automatically included in all ROS display
campaigns
Mobile Web: ¾-Screen Display
Scroll-based ads that are simple to use and have an
intuitive swiping navigation
• Can support user-initiated video
Engadget on Flipboard: Full-Screen Ads
Visually impactful ads ideal for reaching this highly
mobile audience
• Sizes vary and accommodate all mobile devices
• Ads populate approx. every 10 flips
• Audience extensions coming soon
0.22% Don’t have mobile assets? No problem—
Our creative team can build them free of chargeAVERAGE CTR On Mobile Web

25. Promote a gadget or service
through giveaways
On the Giveaway Article Page
• 100% display media
• The advertiser’s name in the headline
• An objective article describing the
product and instructions on how to sign
up (written at the total discretion of
Engadget editorial)
Featured on the Homepage!
Social Promotion
Engadget spreads the word on its
Facebook and Twitter pages
2.5M
FACEBOOK & TWITTER
Followers

26. Tech meets culture in these
quirky new series
Dear Veronica
A weekly advice show staring Veronica Belmont, fielding a
variety of tech-meets-culture questions from our audience
Every Wednesday | 5-minute episodes
Watch the first episode here!
In Case You Missed It
A new daily show bringing you the most interesting
tech stories that get buried by the biggest headlines
Every Tuesday-Saturday | 2-minute episodes
Watch the first episode here!
Be the exclusive sponsor for just a week or an entire month

27. Getting competitive with
native conquesting
Advertise Alongside Your Competitors
Choose 1 of 45 categories in Engadget’s Review section,
and target a “sponsored product” ad on up to 10
individual product review pages
Categories include cellphones, laptops, fitness, cameras,
HDTV, accessories, etc.
This sponsorship lasts for 1 month
36K
PRODUCTS In The Gadget Database

28. Annual tech shopping tips:
Back-to-School Guide
A Buyer’s Guide for Parents & Students
In this annual guide, Engadget recommends must-have
gadgets, accessories, and learning tools for students of
all grade levels
Recommendations span 10+ tech categories
This guide is ideally timed to promote a brand’s gadgets
and services as parents prepare to send their kids back
to school
Exclusive Sponsorship Details
One advertiser receives 100% SOV of the BTS Guide
and all articles that drive traffic to it
• 100% of BTS content (728x90, 300x600, 300x250)
• Includes desktop and mobile
• A sponsored content post on the homepage for 1 day
• Add on optional tactics like social media extensions
or newsletter branding
• Time frame: August 3-31, 2015

29. Holiday shopping made easy:
Holiday Gift Guide
Annual Buyer’s Guide
In this annual guide, Engadget recommends must-have
gadgets and accessories for everyone, even the hardest-
to-shop-for person on your list
Recommendations span various tech categories,
interests, and price points
This guide is ideally timed to promote a brand’s gadgets
and services as consumers prepare for their holiday
shopping
Exclusive Sponsorship Details
One advertiser receives 100% SOV of the HGG Guide
and all articles that drive traffic to it
• 100% of HGG content (728x90, 300x600, 300x250)
• Includes desktop and mobile
• Homepage roadblocks on Black Friday and Cyber
Monday
• Add on optional tactics like social media extensions
or newsletter branding
• Time frame: November 9-December 31, 2015

30. Engadget Live 2015Join Engadget for the country’s only interactive tech event series, where real people get hands-on with the gadgets
they love and experience new technology like they’ve never seen before.
2015 Schedule
• July 17: Boston
• August 21: Los Angeles
• October 16: Austin
• October 29: New York
Onsite Sponsorship Levels
• Exclusive Tour Sponsor of all events SOLD!
• Platinum: exhibitor table + top-tier branding
• Gold: exhibitor table + mid-tier branding
• À la Carte: various options
Special discounts for
exhibiting startups available
Category exclusivity
available