In my Business Communications class we had an assignment to remake a "boring" slide and turn it into something more interesting! Here is my version of the slides
Competence – the perceived expertise an audience believes about a speaker
1. Have a grasp of specific, detailed knowledge AND general, overall knowledge
2.Cite expert testimony
3.Use a variety of sources
4. Have confidence and poise
5. Know the content and order of material
Character – the trustworthiness an audience feels about a speaker
1.Indicate a sense of fairness
2.Demonstrate respect for the audience
3. Indicate concern for long-abiding traditions and values
Charisma – speaker enthusiasm for the audience, the occasion, and the message itself
1.Have vocal enthusiasm
2.Use delivery emphasis (pause, volume, and pitch)
3.Show that you are unique and can resist opposition
Co-orientation – emphasizes similarities with the audience
1.Stress areas of similar attitudes, beliefs, and values
Illustrating areas of similar experiences can build rapport
Character is about trust. When you are honest and open, the audience will trust you. Show that you are impartial and not arrogant
Charisma is the speaker’s enthusiasm for the audience, the occasion, and the message. People believe speakers who are dynamic and genuinely interested in the topic more. Be friendly and assertive!
Co-orientation shows similarities between the audience and the speaker through values, interests, and beliefs.
Communication apprehension is not always a negative event. The extra adrenaline helps many speakers to perform better. Some nerves can heighten awareness.
Preparation: When a speaker has researched well and organized, the preparation kills the fear. When a speaker is unprepared,a the fear of the unknown can cause apprehension. Give yourself plenty of time!
Practice: Effectiveness and ease of giving the message directly relate to time spent in practice.
Positive self-talk: Apprehension is partly a mind game – kill the apprehension with positive thoughts!
See following slides
Audience analysis produces self confidence and allows the speaker to tailor the message to the audience’s needs.
Audience history:
How long have they been involved? What is their history? Are they neutral? Polarized?
Are they potential clients?
Are they inclined to be interested?
Are they coming excited? Downcast?
Audience’s knowledge:
What is their experience versus knowledge?
Have they heard other speakers on this topic?
How informed are they?
Knowledge of presenter:
What do they know about my background? Do they trust me? Does my role affect the message?
What do they believe are my intentions towards them?
Values and expectations:
How long is the topic relevant?
Are they looking for service, convenience, cost, or quality?
Will they be here repeatedly or only once?
What attracts them to this presentation?
The occasion:
Why are they there?
What is the occasion?
Is the message appropriate to the occasion?
Gender can influence the types of examples, illustrations, case studies, and statistics that are presented.
Age is significant because different age groups have had varying common experiences.
Employee position affects the experiences that they have had, the economic status they are accustomed to, as well as the roles they play.
Income levels tend to each carry a certain set of audience attributes.
Education means analyzing knowledge bases and motivational levels of awareness.
Residence is important for tailoring a message – are they renters? Suburbanites? Owners? Rural dwellers?
Culture affects the general group experiences that someone has had.
Marital status can influence perceptions of what is worthwhile and how people spend their time.
Socio-economic status calls for an awareness of financial differences among audience members
Religious affiliation can determine values and beliefs as well as influence the types of illustrations and examples that a speaker uses.
Political affiliation – same or different views?
Group membership concerns the special groups that audience members participate in and the examples that would be most influential to them.
Hobbies affect the common ground from which the audience may hear certain topics.
A number of situational conditions influence topic selection and speech development.
Audience size: Conversational style or lecture style?
Physical setting: A number of factors must be considered in terms of the surroundings.
Do the main points chosen fit the audiences needs? Does the support being used fulfill the audiences needs for credibility and believability?
Does the language reflect that particular audience?
Does the delivery keep the audience interested and maintain it?
Did the speaker gain the audiences attention in the intro? Did he or she make the topic important to the audience at the very beginning?
