5. THE POWER OF
STORYTELLING
“A wise old owl lived in an oak,
The more he saw, less he spoke,
The less he spoke, more he heard,
Why aren’t we all like that wise old bird?”
-Rockefeller
6. THE QUEST FOR "ENOUGH."
“It gets dangerous when the taste of having more
– more money, more power, more prestige-
increase in ambition faster than satisfaction.”
7. RESILIENCE IN TURBULENT
TIMES
“A good definition of an investing genius is
the man or woman who can do the average
things when all those around them are
going crazy.”
8. TIMELESS LESSONS FROM
MONEY MASTERS
"The first rule of an investment is don't
lose (money). And the second rule of an
investment is don't forget the first
rule. And that's all the rules there are.“
- Warren Buffett
10. MONEY AND
HAPPINESS
The highest form of wealth
is the ability to wake up
every morning and say,
“I can do whatever I want
today.”
11. THE POWER OF COMPOUNDING
“You can’t blame people for devoting all
their effort—effort in what they learn and
what they do—to trying to earn the
highest investment returns.”
14. BEHAVIORAL ECONOMICS
IN MARKETING
“To grasp why people bury themselves
in debt, you don’t need to study
interest rate: you need to sturdy the
history of greed, insecurity and
optimism.”
15. BEHAVIORAL
FINANCE IN
BUSINESS
“The further back in history you
look, the more general your
takeaways should be. General
things like people’s relationship to
greed and fear, how they behave
under stress, and how they respond
to incentives tend to be stable in
time. The history of money is useful
for that kind of stuff.”
16. THE IMPACT OF SOCIAL NORMS ON
MONEY
“Using your money to buy time and
options has a lifestyle benefit few luxury
goods can compete with.”
17. THE PSYCHOLOGY
OF DEBT
• “The hardest financial skill
is getting the goalpost to
stop moving.”
• “There are many things
never worth risking, no
matter the potential gain.”
18. THE FEAR OF MISSING OUT (FOMO)
“Beware of taking financial clues from
people playing different game than you
are.”
19. OVERCOMING
INVESTMENT
FEARS
“A mindset that can be paranoid and
optimistic at the same time is hard
to maintain, because seeing things
as black or white takes less effort
than accepting nuance. But you
need short-term paranoia to keep
you alive long enough to exploit
long-term optimism. Jesse
Livermore figured this out the hard
way.”
20. BUILDING FINANCIAL HABITS
“Growth is driven by compounding,
which always takes time. Destruction is
driven by single points of failure, which
can happen in seconds, and loss of
confidence, which can happen in an
instant.”
21. THE PSYCHOLOGY
OF WEALTH
INEQUALITY
“Some people are born into families
that encourage education; others are
against it. Some are born into
flourishing economies encouraging of
entrepreneurship; others are born into
war and destitution. I want you to be
successful, and I want you to earn it.
But realize that not all success is due
to hard work, and not all poverty is
due to laziness. Keep this in mind
when judging people, including
yourself.”
23. BEHAVIORAL
FINANCE IN
RETIREMENT
PLANNING
Warren Buffett’s fortune isn’t
due to just being a good
investor, but being a good
investor since he was literally
a child. Buffett’s net worth is
$84.5 billion Of that, $84.2
billion was accumulated after
his 50th birthday.
24. THE ROLE OF
TECHNOLOGY IN
FINANCE
“Progress happens too slowly to
notice, but setbacks happen too
quickly to ignore.”
25. ETHICAL CONSIDERATIONS IN
FINANCE
“One is that money is ubiquitous, so
something bad happening tends to
affect everyone and captures
everyone’s attention.”
26. PSYCHOLOGICAL
ASPECTS OF
PHILANTHROPY
“History is littered with good ideas taken too
far, which are indistinguishable from bad
ideas. The wisdom in having room for error
is acknowledging that uncertainty,
randomness, and chance—“unknowns”—
are an ever-present part of life”
27. COGNITIVE BIASES AND INVESTING
“The more you want something to be true,
the more likely you are to believe a story
that overestimates the odds of it being
true.”
28. BEHAVIORAL FINANCE
AND ECONOMIC POLICY
“An iron rule of finance is that money
chases returns to the greatest extent
that it can. If an asset has
momentum—it’s been moving
consistently up for a period of time—
it’s not crazy for a group of short-term
traders to assume it will keep moving
up. Not indefinitely; just for the short
period of time they need it to.
Momentum attracts short-term traders
in a reasonable way.”
29. THE FUTURE
OF
BEHAVIORAL
FINANCE
“Every investor knows that market is
volatile still they try to avoid it by
trading out when the market is
about to collapse trade-in when the
market is about to boom. Some get
success & some people get caught
& punished.”
30. BEHAVIORAL FINANCE AND GLOBAL
MARKETS
“Most people get interested in stocks
when everyone else is. The time to get
interested is when no one else is. You
can't buy what is popular and do well.”
31. BEHAVIORAL FINANCE AND THE
FINANCIAL INDUSTRY
“Investing isn't about beating others at
their game. It's about controlling
yourself at your own game.”
Editor's Notes
The impact of technology on financial behavior and decision-making is explored in Chapter 17 of the book.
The role of behavioral economics in shaping economic policies and promoting positive financial behaviors is discussed in Chapter 16 of the book.