1. Promotionalitemsare
theleastannoying
advertisingmedium,
beatingMagazines,
Television, Radio,
Direct Mail and
Web Banner
Adverts by
considerablemargins.
Least
Annoying
Promotionalitems
arethebest
advertisingmedium
byfarforgetting
usto
take
action.
Two
thirds
of us like to hang
on to promotional
gifts for more than
six months and
44% keep them
for over one year.
94%
of us remember the
advertiser who gave us
a promotional item or
the product advertised
after we have had it
for six months.
39%
of us are
more likely to use
a business that has
given us a promotional
product when the
need for the advertised
product or service arises,
rather than a similar
business that has not
given us anything.
54%
of us would go and
get a promotional
product that was
being handed out,
provided it was
useful to them.
98% of people
think that
promotional
products are not
a waste of money.
40%
of people said that
promotional products
evoked instant
recognition of the
advertiser making it
the most effective
medium, closely
followed by TV
adverts.
Promo
items
are second only to
TV advertising for
getting us to remember
the product, brand
or service.
46% of people
questioned said
that they like receiving
free products that
have an advertising
message and 50%
would like to
receive such items
more often.
FREE
STUFF
New research commissioned by BPMA and conducted by independent
research company Relevant Insights LLC, looked at the major channels
through which brands and companies advertise their products and
services,including TV, radio, online, direct mail, newspapers, magazines
and promotional merchandise. The results provide great insight and may
impact on your marketing spend in the future...
www.pellacraft.com
REASONS TO USE PROMO ITEMS