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TABLE OF CONTENTS
TOPIC NAME PAGE NO.
CANDIDATE DECLARATION i
ACKNOWLEDGEMENT ii
ABSTRACT iii
TABLE OF CONTENT iv
LIST OF FIGURE v
CHAPTER-1 DIGITAL MARKETING 1
1.1MEANING 1
CHAPTER-2 DIGITAL MARKETING CHANNELS 2
2.1 SEO (SEARCH ENGINE OPTIMIZATION) 2
2.2 SEM (SEARCH ENGINE MARKETING) 2
2.3 SMM (SOCIAL MEDIA MARKETING) 3
2.3.1 ENGAGEMENT 4
2.3.2 FACEBOOK MARKETING 4
2.3.3 TWITTER MARKETING 5
2.3.4 LINKED IN MARKETING 6
2.3.5 PINTEREST MARKETING 7
2.3.6 INSTAGRAM YOUTUBE 7
2.3.7 GOOGLE+ 8
2.3.8 YOUTUBE 9
2.4 ODA (ONLINE DISPLAY ADS) 9
2.5 ORM (ONLINE REPUTATION MANAGEMENT) 10
2.6 MMT (MOBILE MARKETING) 10
2.7 EMT (MOBILE MARKETING) 11

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CHAPTER-3 BUSINESS DEVELOPMENT PROCESS FLOWCHART 12
3.1 PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH 13
3.2 PROCESS 2 – DATABASE CREATION OF CLIENTS 13
3.3 PROCESS 3 – COLD CALLING 14
3.4 PROCESS 4 – FIXING MEETINGS 15
3.5 PROCESS 5 – PROPOSAL MAKING 15
3.6 PROCESS 6 – PROJECT CLOSURE 16
CHAPTER-4 FACEBOOK GENERIC POSTING 18
CHAPTER-5 DIRECTORY SUBMISSION 19
CHAPTER-6 RESEARCH PROBLEM 20
6.1TECHNICAL ASPECTS OF THE PROBLEM 21
6.2 MANAGERIAL ASPECT OF THE PROBLEM 21
6.3 BUSINESS ASPECTS OF THE PROBLEM 21
CHAPTER-7 FINDINGS 21
CHAPTER-8 ONLINE MEDIA SUCCESS STORIES 21
CONCLUSION 23

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