<ul><li>Everything you were afraid to ask about Digital Marketing... </li></ul>
For Discussion <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Networks </li></ul><ul><li>YouTube </li></...
<ul><li>The Emperor’s New Clothes - 5% / 3% / Ted McConnell </li></ul>
<ul><li>4,000,000 articles on Wikipedia </li></ul><ul><li>100,000,000 videos on Youtube </li></ul><ul><li>200,000,000 blog...
<ul><li>Blogs </li></ul>
<ul><li>Blog - Pat Phelan -  http://patphelan.net </li></ul>
<ul><li>Blogs - Influence Media </li></ul>
<ul><li>Blogs - Putting a Face on Your Company </li></ul>
<ul><li>Blogs - Rank high on Google </li></ul>
<ul><li>Blogs - Tap into Communities 2007 </li></ul>
<ul><li>Twitter </li></ul>
<ul><li>6 ways to use Twitter </li></ul>
<ul><li>1. Megaphone - Baker Tweet -  www.bakertweet.com </li></ul>
<ul><li>2. Spreading ideas - TweetDeck.com - @zoodigital -  www.someonewouldlovesome.com </li></ul>SAMPLE IMAGE
<ul><li>3. Listening - Twitter Search -  www.twist.flaptor.com </li></ul>SAMPLE IMAGE
<ul><li>4. Direct line </li></ul>direct line
<ul><li>5. Answer Desk - The Big Switch </li></ul>
<ul><li>6. Live updates -  www.twitter.com/rtebudget2009  / @fiannafailparty </li></ul>
<ul><li>Social Networks </li></ul>
<ul><li>Bebo - Tapping into Communities / Listening - Bring Back Wispa </li></ul>
<ul><li>Bebo - Consumer Interface </li></ul>
<ul><li>Facebook - Applications - Whopper Sacrifice </li></ul>
<ul><li>Social Networking Promotions - O2 </li></ul>
<ul><li>Youtube.com </li></ul>
<ul><li>1. In video overlays  </li></ul>
<ul><li>2. Brand Channels -  http://www.youtube.com/user/2008NeverGiveUp </li></ul>
<ul><li>2. Brand Channels - Nature Valley </li></ul>
<ul><li>3. Annotations -  http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18 </li></ul>
<ul><li>4. Unique Brand Experiences -  http://www.youtube.com/experiencewii </li></ul>
<ul><li>5. Deeper Insights </li></ul>
<ul><li>5. Deeper Insights </li></ul>SAMPLE IMAGE
<ul><li>5. Deeper Insights </li></ul>
<ul><li>Integrating Digital - Collaboration / Creation / Connecting </li></ul>
<ul><li>Integrating Digital - Collaboration </li></ul>
<ul><li>Integrating Digital - Collaboration - FIAT -  http://awards.akqa.com/Awards2008/IAB/Fiat_eco_Drive/default.html </...
<ul><li>Integrating Digital - Creation - PTSB </li></ul>
<ul><li>Integrating Digital - Creation - Carling </li></ul>
<ul><li>Integrating Digital - Connect people </li></ul>
<ul><li>Emerging Digital Trends </li></ul>
<ul><li>1. Life-tracking -  www.daytum.com </li></ul>
<ul><li>2. Live video broadcasting -  www.ustream.tv </li></ul>SAMPLE IMAGE
<ul><li>3. Augmented Reality -  http://ge.ecomagination.com/smartgrid/#/augmented_reality </li></ul>
<ul><li>4. In-video e-commerce - Nike </li></ul>
<ul><li>5. No more websites! Skittles.com / Moherman.ie </li></ul>
<ul><li>Summary </li></ul>
Rules of Engagement <ul><li>Participate, Participate, Participate </li></ul><ul><li>Take A Pragmatic Approach </li></ul><u...
Thank you. <ul><li>Piaras Kelly </li></ul><ul><li>Edelman </li></ul><ul><li>[email_address] </li></ul><ul><li>www.pkellypr...
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Everything You Were Afraid To Ask About Digital Marketing

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Presentation delivered by Colin Hetherington of Zoo and Piaras Kelly of Edelman on 15 April 2009. Practical guide on how to effectively use digitial marketing tools like Twitter, Facebook or Blogs.

Published in: Business, Technology

Everything You Were Afraid To Ask About Digital Marketing

  1. 1. <ul><li>Everything you were afraid to ask about Digital Marketing... </li></ul>
  2. 2. For Discussion <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Networks </li></ul><ul><li>YouTube </li></ul><ul><li>Mobile </li></ul><ul><li>Integrating Digital </li></ul><ul><li>Emerging Digital Trends </li></ul>
  3. 3. <ul><li>The Emperor’s New Clothes - 5% / 3% / Ted McConnell </li></ul>
  4. 4. <ul><li>4,000,000 articles on Wikipedia </li></ul><ul><li>100,000,000 videos on Youtube </li></ul><ul><li>200,000,000 blogs worldwide </li></ul><ul><li>24% of Irish consumers read blogs </li></ul><ul><li>1,000,000 Bebo Irish users </li></ul><ul><li>447,580 Facebook Irish users </li></ul><ul><li>One of the highest video games console penetration rates in the world </li></ul><ul><li>122% mobile penetration rate </li></ul><ul><li>2.2 million Irish consumers using online </li></ul><ul><li>banking </li></ul>
  5. 5. <ul><li>Blogs </li></ul>
  6. 6. <ul><li>Blog - Pat Phelan - http://patphelan.net </li></ul>
  7. 7. <ul><li>Blogs - Influence Media </li></ul>
  8. 8. <ul><li>Blogs - Putting a Face on Your Company </li></ul>
  9. 9. <ul><li>Blogs - Rank high on Google </li></ul>
  10. 10. <ul><li>Blogs - Tap into Communities 2007 </li></ul>
  11. 11. <ul><li>Twitter </li></ul>
  12. 12. <ul><li>6 ways to use Twitter </li></ul>
  13. 13. <ul><li>1. Megaphone - Baker Tweet - www.bakertweet.com </li></ul>
  14. 14. <ul><li>2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com </li></ul>SAMPLE IMAGE
  15. 15. <ul><li>3. Listening - Twitter Search - www.twist.flaptor.com </li></ul>SAMPLE IMAGE
  16. 16. <ul><li>4. Direct line </li></ul>direct line
  17. 17. <ul><li>5. Answer Desk - The Big Switch </li></ul>
  18. 18. <ul><li>6. Live updates - www.twitter.com/rtebudget2009 / @fiannafailparty </li></ul>
  19. 19. <ul><li>Social Networks </li></ul>
  20. 20. <ul><li>Bebo - Tapping into Communities / Listening - Bring Back Wispa </li></ul>
  21. 21. <ul><li>Bebo - Consumer Interface </li></ul>
  22. 22. <ul><li>Facebook - Applications - Whopper Sacrifice </li></ul>
  23. 23. <ul><li>Social Networking Promotions - O2 </li></ul>
  24. 24. <ul><li>Youtube.com </li></ul>
  25. 25. <ul><li>1. In video overlays </li></ul>
  26. 26. <ul><li>2. Brand Channels - http://www.youtube.com/user/2008NeverGiveUp </li></ul>
  27. 27. <ul><li>2. Brand Channels - Nature Valley </li></ul>
  28. 28. <ul><li>3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18 </li></ul>
  29. 29. <ul><li>4. Unique Brand Experiences - http://www.youtube.com/experiencewii </li></ul>
  30. 30. <ul><li>5. Deeper Insights </li></ul>
  31. 31. <ul><li>5. Deeper Insights </li></ul>SAMPLE IMAGE
  32. 32. <ul><li>5. Deeper Insights </li></ul>
  33. 33. <ul><li>Integrating Digital - Collaboration / Creation / Connecting </li></ul>
  34. 34. <ul><li>Integrating Digital - Collaboration </li></ul>
  35. 35. <ul><li>Integrating Digital - Collaboration - FIAT - http://awards.akqa.com/Awards2008/IAB/Fiat_eco_Drive/default.html </li></ul>SAMPLE IMAGE
  36. 36. <ul><li>Integrating Digital - Creation - PTSB </li></ul>
  37. 37. <ul><li>Integrating Digital - Creation - Carling </li></ul>
  38. 38. <ul><li>Integrating Digital - Connect people </li></ul>
  39. 39. <ul><li>Emerging Digital Trends </li></ul>
  40. 40. <ul><li>1. Life-tracking - www.daytum.com </li></ul>
  41. 41. <ul><li>2. Live video broadcasting - www.ustream.tv </li></ul>SAMPLE IMAGE
  42. 42. <ul><li>3. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality </li></ul>
  43. 43. <ul><li>4. In-video e-commerce - Nike </li></ul>
  44. 44. <ul><li>5. No more websites! Skittles.com / Moherman.ie </li></ul>
  45. 45. <ul><li>Summary </li></ul>
  46. 46. Rules of Engagement <ul><li>Participate, Participate, Participate </li></ul><ul><li>Take A Pragmatic Approach </li></ul><ul><li>Invest For The Long Term – Think About Content </li></ul><ul><li>Understand How Consumers Use Tools </li></ul><ul><li>Listen and Leverage Existing Communities </li></ul><ul><li>Relax </li></ul>
  47. 47. Thank you. <ul><li>Piaras Kelly </li></ul><ul><li>Edelman </li></ul><ul><li>[email_address] </li></ul><ul><li>www.pkellypr.com/blog </li></ul><ul><li>www.twitter.com/pkellypr </li></ul><ul><li>MSN: smiaras </li></ul><ul><li>Skype: smiaras </li></ul><ul><li>353 1 6789333 </li></ul>Colin Hetherington Zoo Digital [email_address] www.zoodigital.ie www.twitter.com/zoodigital l MSN: colhetherington Skype: colhetherington 353 1 4727012

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