This document describes four branding options for ATMs: (1) Screen savers and video advertisements that would loop for 80% of idle time and generate over 5000 views per month; (2) A mobile number collection feature asking users if they are interested in home loans at 5% that currently generates over 18,000 daily registrations; (3) External branding options including co-branding on the main signage and front glass posters; (4) Internal branding options such as wall branding inside the ATM unit, display standees, machine wraps, and dummy displays on the ATM.

1. Branding Option (DIGITAL)
(I) Screen Saver & Video Advertisement (Static/Video)
⇨ Looping Wall Papers: Capable of
Looping 2 Advertising Screens
⇨ Visible to all Transacting Customers:
Average 5000+ per ATM per month
⇨ Advertisement Displayed for 80% of
Total Idle Time
⇨ Video advertisement (with or without
audio )can belayed in loop from 10
seconds to 30 seconds

2. Branding Option (DIGITAL)
(II) Mobile Number Lead Generation through Screen
HOME LOANS @ 5% RATE
Interested ?
YES
NO
NO
User Input at
ATM
•Mobile
Number Entry
Transfer to
WLAO Switch
•Mobile
Number stored
at WLAO
Switch
Notification to
Advertiser
•Leads shared
with
Advertiser.
⇨ Visible to all customers at the End
of Transaction
⇨ Mobile Number capture with
Customer’s consent
⇨ Currently over 18,000 daily mobile
registrations
⇨ Periodic Reports to share mobile
numbers as leads
⇨ Ideal for New Customer Acquisition

3. Branding Options (OUTDOOR)
(I) Main Signage Co-Branding (II) Front Glass Poster Branding

4. (I) Wall Branding inside ATM unit
Branding Option (INTERNAL)

5. Branding Option (INTERNAL)
(II) Display Standee inside ATM unit

6. Branding Options (INTERNAL)
(III) ATM Machine Wrap (IV) Dummy Display on ATM Machine