Is your organization active on major social media platforms? Do your staff members use social media to communicate at work? Do you struggle with compliance, audits, FOIA and eDiscovery requests? If you answered YES to any of these questions, this webinar is for you. Watch the webinar and learn: - Social media risks ‒ What’s so special about social media in the workplace? -- Social media compliance ‒ What are the laws governing the use of social media and what happens in cases of non-compliance? - Examples of poor social media management ‒ Some real-life disaster cases and how not to repeat them - Social media archiving ‒ What changes when you start archiving?

1. Best Practices for Archiving Social
Media in Regulated Industries
…the webinar will begin shortly.
presented by:
Ivana Nikolic
Marketing Manager
Jeff Marlow
VP Business Development

2. Best Practices for Archiving Social Media
❖ THE CURRENT STATE OF SOCIAL MEDIA
Hint: it’s bigger than you think
❖ WORK AND SOCIAL MEDIA: BENEFITS, RISKS & CHALLENGES
There are two sides to every coin
❖ SOCIAL MEDIA RETENTION: LAWS AND REGULATIONS
Why retaining email is no longer enough
❖ SOCIAL MEDIA DISASTER CASES
When poor social media management costs millions
❖ WHY ARCHIVE SOCIAL MEDIA?
Regulations and best practices
❖ JATHEON CTRL
Social media archiving done right
❖ LET’S TALK!
Q&A
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3. The Current State of Social Media
• There are 3.2 billion people on social media with an average screen time of 2hrs/day.
• Companies spent $40 billion on social network advertising in 2018.
• There are 80 million active business pages on Facebook.
• 26 million companies have an official business page on LinkedIn.
• 77% of Fortune 500 companies use Twitter.
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4. Social Media in Regulated Industries
❖ Over 1000 hospitals in the US post on Twitter regularly.
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❖ 49% of patients have follow-ups with their doctors via social media.
❖ 79% of financial advisors acquire new clients on social media.
❖ 53% of physician practices in the US have a Facebook page and 3,000 hospitals have a
company page on LinkedIn.
❖ 80% of colleges use Facebook to attract applicants.
❖ The US Government has more than 9000 social media accounts.

5. Social Media for Business: Risks & Challenges
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● Social media posts and messages are considered evidence in legal proceedings
● 70% of executives concerned about social media risks but lack a proper plan
● < 20% of organizations in regulated industries archive social media
● Types of risk: reputational, legal, regulatory

6. Social Media Risks Illustrated
❖ 42% of teenagers with tech access have been cyber bullied.
❖ 22 out of 24 major government agencies lack standards for social media management.
❖ 30% of financial services professionals cannot produce their social media content.
❖ Washington: $60 million spent on Public Records Requests per year.
❖ 23% of drug companies have not addressed social media security and privacy.
❖ Only 50% of government agencies active on social media have retention policies to
control its use.
❖ In 2018, non-compliance with HIPAA resulted in $25.7m in fines.
❖ Fines for non-compliance with FINRA amounted to over $50 million in 2018.
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7. Social Media Retention: Laws & Regulations
All basic email archiving principles apply to social media.
Everything you post on social media is a business record and must be treated as such.
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➔ Laws that mandate the archiving of social media:
Government: Freedom of Information Act (FOIA) + State Public Records Laws
Banks & Finance: FINRA’s regulatory notices 10-6 and 11-39, SEC 17a-4(b)
All industries: US Securities and Exchange Commission (SEC)
All industries: Federal Rules of Civil Procedure (FRCP)
Healthcare: HIPAA (Privacy and Security Rules)
General Data Protection Regulation (GDPR)
eDiscovery – 85% of US companies are currently involved in litigation procedures.

8. Social Media Disaster Cases
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WHO SOCIAL MEDIA CHANNEL REASON FINE
Fayette County School
Sparta Police Dept.
Texas Children’s Hospital
Facebook
Facebook
Facebook group
used a student’s photo
without permission
posted details of an arrest
shared patient details
without consent
$2 million
$500,000
reputation damage

9. Why Archive Social Media?
TOP REASONS TO ARCHIVE SOCIAL MEDIA
1. prevent sharing of sensitive information
2. identify staff members who ignore best practices
3. capture and archive all content automatically
4. complete social media presence in a single
location
5. ensure compliance and eDiscovery readiness
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10. The Challenges of Finding the Right Solution
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- Social media archiving technology is different from email archiving
- Social media data is unstructured – different formatting, acquisition and storage
- The vendor needs to be able to work with multiple sets of tools
- Search results need to be displayed in a meaningful way
- Search through multiple social media channels
simultaneously

11. Jatheon CTRL
JATHEON CTRL
• automatically captures and archives info from social media accounts
• appears as an added functionality in our email archiving software
• allows you to take the same actions as you typically do with email
(search, apply legal hold, export, apply policies etc.)
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CONVENTIONAL SOLUTIONS JATHEON CTRL
- a separate archiving system
vs.
- integrates with existing email archiving software
- new dashboard - access through the familiar interface
- require training - no training required
SUPPORTED SOCIAL MEDIA
Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo,
Tumblr, Pinterest, Flickr etc.

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Questions?
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sales@jatheon.com
1-888-528-4366
GET IN TOUCH
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@Jatheon
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+Jatheon Technologies

13. Thank you for your time!
2019 Jatheon Technologies Inc. | jatheon.com
More info on social media archiving
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