The document is a partnership guide for the 2009/10 season from the Townsville McDonald's Crocodiles basketball team. It aims to finish in the top four of the regular season and win the championship. It will assemble a strong, skilled, athletic team and continue developing as one of Australia's premier clubs with corporate support. The guide promotes various corporate membership, sponsorship, and branding opportunities to partner with the team and help it succeed on and off the court.
2. 2
After three consecutive seasons finishing fifth after the regular
season and fighting our way through the finals series on each
occasion, our aim for season 2009/10 is to finish the regular season
in the top four and bring the Championship home to Townsville.
With the support of the Board of Directors, Coaching Staff and
Basketball Support Staff we will be assembling a strong and
competitive squad of players. Our team will be highly skilled, athletic
and produce an entertaining style of basketball that saw us fall just
one game short of making the Grand Final in the 2008/09 season.
We have made tremendous progress in the 3 years since I joined the
Club and to see the green so prominent at our home and away games
gives me great pride. With the support of our members and the
corporate community we will be well prepared for the challenges the
2009/10 season has in store.
The tremendous support from the private and corporate community is essential to the club’s success
and provides a platform for stability and growth.
Our team feels the emotion on game day that our fans bring. Never underestimate how important
that support can be, whether you’re at home with your family watching on TV or cheering from
the stands. If there was ever a time to become a member or sponsor, it’s now.
You are a part of us and I look forward to sharing all our success with you in the season ahead.
Trevor Gleeson
Head Coach
Townsville McDonald’s Crocodiles
Message from
the Chief Executive Officer
Message from
the Head Coach
The start of a new era in professional basketball in Australia is
about to take place. We invite you to partner with us, the Townsville
McDonald’s Crocodiles and the game of basketball as we continue
the next exciting phase of our development as one of Australia’s
finest professional sporting clubs.
The Townsville McDonald’s Crocodiles have been a part of the
National Basketball League and entertainment landscape of North
Queensland and Australia for the past 16 years. We understand that
we must never take the support we have had from the community for
granted. We cannot and will not become complacent. We will always
continually look for ways to freshen up and to improve our entire
performance as a company and as a great basketball team. As a
proud and passionate supporter you will play a significant part in the
clubs ambition for championship success and once again this year
we need you involved.
For the corporate community, sports promotions and co-branding opportunities with the Crocodiles
can provide a boost to your image, your profile and ultimately you financial viability. Here at the
Crocodiles we take great care and make a considerable effort to ensure you, our sponsors, benefit
from the relationship with the club and our success both on and off the court.
I personally invite you to join or renew your relationship and be a part of our family of members and
sponsors that enjoy the wide range of opportunities we can provide. Act quickly, as the Crocodiles
are on the move in 2009.
Ian Smythe
Chief Executive Officer
Townsville McDonald’s Crocodiles
3. 3www.crocodiles.com.au
McDonald’s Crocodiles
at a glance
PLEASE NOTE: All prices is this booklet are inclusive of GST.
Members and Fan Profile
Male 50%
Female 50%
Average age 45
Average household income $93K
Families with children 39%
Season Ticket Members +3 years 87%
Total membership base 3,846
Average crowd attendance in 08/09 4,300
Total corporate partners 150
National sporting record 69 consecutive sell out games
Television live game reach 170,000 different viewers per game
Television demographic 13% 0-17 years
60% 18-54 years
27% 55+ years
Major Partners
Media Partners
Fox Sports Townsville Bulletin 4TOFM 102.3
HOTFM 103.1 Seven Townsville City Life Magazine
Media Coverage (Non Partners)
WIN Television Southern Cross Ten ABC Radio
ZincFM 100.7 MIXFM 106.3 Duo Magazine
Chairman David Carmichael
Director George Colbran
Director Russell Laird
Director Shane Smith
Director Adam Carmichael
Director Donnie Harris
Director Tony Perry
Board of Directors
5 Corporate Hospitality
Corporate Boxes•
6 Corporate Hospitality
Chairman’s Circle•
Chairman’s Dinner•
7 Corporate Memberships
Executive Club•
Gold Pass•
Courtside Club•
9 Corporate Memberships
Triple Double Club•
Corporate Memberships•
11 Branding & Advertising
Game Night Sponsorship•
Foyer Groups•
Player Sponsorship•
Game Day Program•
13 Official Partners
Croc Mascot Sponsorship•
Youth Hoops•
Basketball Mega Clinic Sponsorship•
Members’ Draw Sponsorship•
14 Official Partners
Corporate Charity Ticket Program•
Chairman’s Dinner Naming Rights Sponsorship•
Corporate Golf Challenge Naming•
Rights Sponsorship
Courtside Club Naming Rights Sposorship•
15 Official Partners
Golden Arches Naming Rights Sponsorship•
Triple Double Club Naming Rights Sponsorship•
16 Official Partners
Crocodiles Sports Luncheon•
Naming Rights Sponsorship
Crocodiles Corporate 3 on 3 Basketball•
Challenge Naming Rights Sponsorship
Crocodiles Pre-Season Game•
Night Sponsorship
17 Official Partners
Rookie Club Naming Rights Sponsorship•
MVP of the Game Naming Rights Sponsorship•
Best Off The Bench Naming Rights Sponsorship•
19 Signage
Scroll Signage•
Backboard Pads•
Corner Banner•
Courtside Bolsters•
Foyer Poles•
Team Bench•
Doorway Signage•
20 Corporate Events
3-on-3 Corporate Basketball Challenge•
Corporate Box Pre-Season Games•
Corporate Season Launch•
Corporate Golf Challenge•
Gold Coast Trip•
Sports Luncheon•
MVP Awards Dinner•
21 2009/10 Package Details
22 Rookie Club Membership Form
23 2009/10 Season Membership Information
Full Season Membership Prices•
Index
4. “Jupiters Townsville has previously and continues to enjoy a successful and lengthy association with
the Townsville Crocodiles, a partnership that leverages positive outcomes for both entities.
The success of this partnership is significantly influenced by activities such as the Townsville Crocodiles’
commitment to the community, demonstrated financial viability through specific tailored sponsorship activities, and
the high standard and professionalism of the Club’s management, coaching staff, players and operational teams.
The partnership between Jupiters Townsville and the Townsville Crocodiles is
held in high regard by all involved and will continue into the future.”
Sean Knights - General Manager, Jupiters Townsville
5. 5www.crocodiles.com.au
Corporate Hospitality
The MVP PACKAGE
MVP Platinum Package
Investment Prices:
10 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . $23,650
9 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . $23,375
8 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . . $23,155
MVP Gold Package
Investment Prices:
8 Seat Gold Box:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,150
THE SLAM DUNK PACKAGE
Slam Dunk Platinum Package
Investment Prices:
12 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . $26,785
9 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . $20,400
8 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . $20,100
Slam Dunk Gold Package
Investment Prices:
12 Seat Gold Box:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,150
8 Seat Gold Box:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17,765
Slam Dunk Silver Package
Investment Prices:
8 Seat Silver Box:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,100
THE KEYWAY PACKAGE
Keyway Platinum Package TV
Investment Prices:
8 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . . $18,150
Keyway Platinum Package
Investment Prices:
8 Seat Platinum Box:. . . . . . . . . . . . . . . . . . . . . . . . . $15,330
Keyway Gold Package
Investment Prices:
8 Seat Gold Box:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . : $13,100
Beverage package included, catering additional
In today’s competitive business environment, corporate
hospitality plays a vital role. If you want to impress
clients, develop new business relationships, reward
staff or simply entertain family and friends, the team at
the McDonald’s Crocodiles will ensure your night at ‘The
Swamp’ is MORE THAN JUST A TICKET.
Benefits
Fully serviced courtside corporate•
box in air-conditioned comfort to all
14 Crocodiles Home Games
Selection of food & beverage options, ranging•
from healthy choice to full hot and cold platters
Exclusive access to the Golden Arches Pre-Game•
Function (interviews with special guests)
Two VIP Season Car Park Passes•
Four drink coupons per game (redeemable•
in Golden Arches Pre-Game Function)
Two Stadium ‘Silver’ Season Tickets•
Two invitations to the Crocodiles Season Launch•
Two Crocodiles Sports Luncheon Tickets•
Two MVP Awards Dinner Tickets•
Two reservations at one Chairman’s•
Pre-Game Dinner
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
One framed 2009/10 Crocodiles Team Photo•
Two Crocodiles Sponsor Polo Shirts•
Company signage on your corporate box•
(signage costs to be met by box holder)
Company listing on the Crocodiles•
website – www.crocodiles.com.au
Crocodiles corporate decal for business window•
Members’ Draw – Your chance to WIN $500•
at every home game (must be present)
Exclusive invitations to all•
Crocodiles Corporate Events
Exclusive 20% discount on Crocodiles merchandise•
Exclusive 15% discount on Game•
Night Sponsorship Packages
Beverage package included, catering additional•
6. 6
Corporate HOSPITALITY
CHAIRMAN’S CIRCLE
One reservation at the Chairman’s Pre-Game•
Dinner to all 14 Crocodiles Home Games
Reserved Courtside Seating in a Corporate•
Box to all 14 Crocodiles Home Games
One Crocodiles Chairman’s Circle Polo Shirt•
One invitation to the Crocodiles Season Launch•
One MVP Awards Dinner Ticket•
One Crocodiles Sports Luncheon Ticket•
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
Members’ Draw – Your chance to WIN $500•
at every home game (must be present)
Exclusive invitations to all Crocodiles Corporate Events•
Charge card for beverages & merchandise•
Please note that corporate box catering (food & beverage)
is not included in this package.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . $2,965 per person
CHAIRMAN’S DINNER
Experience the ultimate pre-game dining•
experience and the elegant ambience of the
Chairman’s Dinner at Jupiters Townsville.
Enjoy a sumptuous full buffet menu including succulent•
seafood, premium beverages and excellent service that
will make your game night experience memorable.
Pre-Game Interviews with the Head Coach of the•
Townsville McDonald’s Crocodiles and a member
of the opposition team’s coaching staff.
Investment - Per Game:. . . . . . . . . . . . . . . . . . $55 per person
Investment - Full Season (excluding finals):. . . . . . $700 per person
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . $500 table of ten
7. 7www.crocodiles.com.au
CORPORATE MEMBERSHIPS
EXECUTIVE CLUB
One VIP Invitation to watch the Townsville McDonald’s•
Crocodiles take on the Gold Coast Blaze on the Gold Coast
Return airfares flying Qantas•
2 Nights Accommodation•
Ground Transfers•
Ticket to the Game•
Pre-Game Function•
Post-Game function with the team•
One invitation to the Executive Club•
Pre-Game Cocktail Function (Townsville)
One opportunity to advertise through the Townsville•
McDonald’s Crocodiles eNewsletter
One Crocodiles Sports Luncheon Ticket•
One entry into the Crocodiles Executive Club•
Sponsorship Draw – Season 2009/10
Must be a current member of the Crocodiles
to be a member of the Executive Club.
Limited to 50 Members. Minimum of 30
Executive Club Members required.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,995
GOLD PASS
Exclusive Padded ‘Theatre’ Style seating in•
air-conditioned comfort close to the action
to all 14 Crocodiles Home Games
Exclusive access to Golden Arches Pre-Game•
Function (interviews with special guests)
One invitation to the Crocodiles Season Launch•
One Crocodiles Gold Pass Polo Shirt (one per seat)•
Two Drink Coupons per game (redeemable•
in Golden Arches Pre-Game Function)
Finger Food in Golden Arches Pre-Game Function•
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
Exclusive invitations to all•
Crocodiles Corporate Events
Members’ Draw – Your chance to WIN $500•
at every home game (must be present)
Charge card for beverages & merchandise•
Exclusive 10% discount on Crocodiles merchandise•
Up to 15% loyalty discount applies•
for membership 3+ years
Exclusive 10% discount on Game•
Night Sponsorship packages
Investment:. . . . . . . . . . . . . . . . . . . . . . $895 per membership
COURTSIDE CLUB
Exclusive lower concourse seating in air-•
conditioned comfort close to the action
to all 14 Crocodiles Home Games
One VIP Invitation to attend the exclusive•
Crocodiles Season Launch
Exclusive access to Courtside Club Pre-•
Game Function (last minute pre-game
interviews with coaching staff)
One Crocodiles Polo Shirt (one per seat)•
Two drink coupons per game (redeemable•
in Courtside Club Pre-Game Function)
Finger Food in Courtside Club Pre-Game Function•
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
Members’ Draw – Your chance to WIN $500•
at every home game (must be present)
Exclusive invitations to all•
Crocodiles Corporate Events
Exclusive 10% discount on Crocodiles merchandise•
Up to 15% loyalty discount applies•
for membership 3+ years
Exclusive 10% discount on Game•
Night Sponsorship Packages
Charge card for beverages and merchandise•
Investment:. . . . . . . . . . . . . . . . . . . . . $725 per membership
Crocodiles Executive Club
Sponsorship Draw
Once you become an Executive Club Member you will
go into the draw to have your sponsorship upgraded
to include the following for season 2009/10.
Eight seat Corporate Box to all 14•
Crocodiles Home Games
Two VIP Season Car Park Passes•
One Game Night Sponsorship Package•
Company logo added to the Townsville•
McDonald’s Website (Homepage)
8. “The perfect pre-game venue is the Chairman’s Dinner in the Coral Sea Room at
Jupiters Townsville. Good food and beverages, informative comments from both
coaches and an easy stroll to the game. It’s definitely one for the fans.”
Michael G Buck - Managing Director, A.L.B. Distributors
9. 9www.crocodiles.com.au
TRIPLE DOUBLE CLUB
(3 Game Corporate Membership)
Two invitations to the Crocodiles Season Launch•
Two Premium ‘Platinum’ Memberships / Seats in•
air-conditioned comfort to 3 Crocodiles Home Games
Two VIP Invitations to attend the Triple•
Double Pre-Game Networking Function
prior to a Crocodiles game
Function includes complimentary•
canapés and premium beverages
All members go into the draw to win a framed•
autographed Crocodiles Playing Singlet – Exclusive
to Triple Double Club Members only! (Drawn
during the Triple Double Pre-Game Function)
Two Triple Double Club Polo Shirts•
Two VIP Invitations to attend a Crocodiles•
training session including a full buffet BBQ
with the players and coaching staff
Exclusive 10% discount on Game•
Night Sponsorship packages
Limited to 20 Memberships
Investment:. . . . . . . . . . . . . . . . . . . . . . $600 per membership
CORPORATE MEMBERSHIP
All seating options in air-conditioned comfort•
to all 14 Crocodiles Home Games
One invitation to the Crocodiles Season Launch•
Exclusive access to Golden Arches Pre-Game•
Function (interviews with special guests)
One Crocodiles Corporate Member Polo Shirt (one per seat)•
Two Drink Coupons per game (Redeemable•
in Golden Arches Pre-Game Function)
Finger Food in Golden Arches Pre-Game Function•
Members’ Draw – Your chance to WIN $500•
at every home game (must be present)
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
Charge card for beverages & merchandise•
Exclusive 10% discount on Game Night Sponsorship packages•
CORPORATE MEMBERSHIPS
Seating Options:
Premium ‘Platinum’
Investment:. . . . . . . . . . . . . . . . . . . . . . $705 per membership
Premium ‘Gold’
Investment:. . . . . . . . . . . . . . . . . . . . . . $675 per membership
Stadium ‘Platinum’
Investment:. . . . . . . . . . . . . . . . . . . . . . $595 per membership
Stadium ‘Gold’
Investment:. . . . . . . . . . . . . . . . . . . . . . $565 per membership
Stadium ‘Silver’
Investment:. . . . . . . . . . . . . . . . . . . . . . $450 per membership
10. “Seven Townsville has proudly been the television media partner of the Townsville McDonald’s Crocodiles
for the past 6 years. This partnership cements our profile within the local community and has delivered
some fantastic cross-promotional opportunities. It’s a strong and successful business relationship.”
Suzy Wilson - Manager, Seven Townsville
11. 11www.crocodiles.com.au
BRANDING & ADVERTISING
GAME NIGHT SPONSORSHIP
Your brand will be heavily promoted across all
Crocodiles marketing assets in the weeks leading
up to your night. A game night promotions package
provides the following benefits to your business:
1. Television, Print & Radio Media
Your company logo will be placed in all print•
and television advertising in the week leading
into your company’s promotional night
Your company will receive announcements during radio•
advertisements leading up to your company’s giveaway night
2. In Foyer and Arena Promotions
Television commercials played on the Big•
Screens during sponsored game night
PA Announcements on Game Night•
Signage areas in the foyer and playing arena•
(signage supplied by sponsor)
Opportunity to place flyers on seats•
3. Corporate Hospitality & Ticketing
Four invitations to the Chairman’s Pre-Game Dinner•
Four invitations to the Crocodiles Corporate•
Box for your sponsored game
Fully serviced 8 seat courtside corporate box for your•
chosen game including food & beverage package
Twenty Stadium ‘Silver’ Tickets to your sponsored game•
Game Night Sponsor Gift•
4. Honorary Game Ball Presenter and Floorwiper
A company representative will present the honorary game•
ball and a child can be a floor wiper on your company’s night
One autographed Crocodiles basketball•
5. Publications
Your company will receive recognition in the Game•
Day Program and on the Crocodiles website
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500
Optional Extras
Hospitality
Pre-Game Hospitality for 20 representatives•
(1hr Canapés & Premium Beverage Package)
Extra:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000
Mascot Appearance
An appearance by 100% Croc at a time and•
location to be selected by your company
Extra:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300
Signage
4 Banners, 2 Pull Up Banners•
Extra:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,500
Advertising
5000 Flyers on Seats (includes placement on seats)•
DL single sided flyer - Extra:. . . . . . . . . . . . . . . . . $1,370
DL double sided flyer - Extra: . . . . . . . . . . . . . . . $1,430
A4 double sided flyer - Extra: . . . . . . . . . . . . . . . . $1,630
A3 double sided flyer - Extra:. . . . . . . . . . . . . . . . $2,280
FOYER GROUPS
Promote your sporting, social or community•
group to 5,000 fans for as little as $1,750
Your group will receive 100 Stadium ‘Silver’ Tickets•
for a great night out plus the opportunity to provide 2
persons to distribute flyers in foyer area of ‘The Swamp’
during pre-game and half-time of your chosen game
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,750
PLAYER SPONSORSHIP
Two VIP Invitations to watch the Townsville McDonald’s•
Crocodiles take on the Gold Coast Blaze on the Gold Coast
Return airfares flying Qantas•
2 Night’s Accommodation•
Ground Transfers•
Ticket to the Game•
Post game function with the team•
Two Premium ‘Platinum’ Corporate Memberships•
Two VIP Invitations to the Chairman’s Pre-Game•
Dinner and Crocodiles Corporate Box for one game
Two Invitations to the Players’ Club Breakfast•
Two Invitations to the Players’ Club•
Pre-Game Cocktail Function
Two Exclusive Players’ Club Polo Shirts•
Corporate acknowledgement on the Big Screens each time•
your player enters the court or attempts free throws
Three player appearances at an event of your choice•
Players’ Club Gift•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,200
GAME DAY PROGRAM
‘Full Court Press’
Your advertisement to appear in all Game Day•
Programs. 2000 game day programs are distributed
to corporate, members and fans each game
Includes - Front Page Hot Spot,•
½ Page Rear, Inside Dual Banner
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000
12. Being the naming rights sponsor of the Townsville McDonald’s Crocodiles means much more to us all at the Townsville, Ingham,
Charters Towers and Ayr restaurants, than just a logo on the shirts. Our 17 year association with the team has developed into a
partnership that has benefited both parties and the wider Townsville community. Whether it’s a packed crowd entertained week-in-week
out or a fundraising activity for Ronald McDonald House, the Crocs and McDonald’s have a lot to look forward to this season.
George and Lorraine Colbran - Owner Operators, McDonald’s Townsville and Ingham
Paul Rissman - Owner Operator, McDonald’s Charters Towers and Ayr
13. 13www.crocodiles.com.au
OFFICIAL PARTNERS
CROC MASCOT SPONSORSHIP
Get your brand on the number #1 Mascot in the league.
Benefits to your business include:
Branding Rights – company logo on•
100% Croc Mascot’s jersey
Two Gold Pass Memberships•
Two Stadium ‘Silver’ Memberships•
Two invitations to one Chairman’s Dinner•
Two invitations to the Crocodiles Season Launch•
Two MVP Awards Dinner Tickets•
Exclusive discount to purchase Stadium•
‘Silver’ Season tickets - $195
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,500
BASKETBALL MEGA CLINIC SPONSORSHIP
750 primary school children will participate in
the one day Basketball Mega Clinic.
Benefits to your business include:
Signage opportunities throughout venue during clinic•
Media exposure via television, print, radio and on-line•
Opportunity to include unique gifts or promotional•
items in pack given to each participant
Opportunity to include flyers, catalogues or•
brochures / specials in promotional packs
Brand exposure through co-branded t-shirts•
worn by all McDonald’s Players, Coaching
Staff and Admin Staff on the day
Each student / participant will receive a Sponsor /•
McDonald’s Crocodiles Co-Branded Basketball
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000
YOUTH HOOPS
800 primary school children will participate in ‘Youth
Hoops’ basketball clinics throughout the region this season.
Opportunity to market to a young audience using the stars
of the Crocodiles as ambassadors of your brand.
Benefits to your business include:
Two Premium ‘Platinum’ Memberships•
Brand exposure on ‘Youth Hoops’ shirts worn by players•
Brand exposure and accreditation on•
all correspondence to schools
Media exposure via television, print, radio and on-line•
Opportunity to include unique sponsor gifts or•
promotional items in pack given to each participant
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,000
Members’ Draw SPONSORSHIP
With your organisation’s support all Crocs Members are
provided the opportunity to WIN $500 at each game.
Funds from your support also goes toward supporting
Townsville Basketball Associations and charities
participating in the Crocs Neighbourhood Program.
Benefits to your business include:
Four Premium ‘Platinum’ Memberships•
Game Night Advertising on Big Screen•
Five signage points in foyer of ‘The Swamp’•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,500
14. 14
OFFICIAL PARTNERS
CORPORATE CHARITY TICKET
PROGRAM – ‘Court of Dreams’
This is an opportunity for your business to assist local charities
and children by way of ticket donations. Through your
generosity we are able to share the excitement of a live Crocs
game with underprivileged residents in the Townsville area.
Benefits to your business include:
Big Screen recognition•
Website & eNewsletter recognition•
Media Releases – ‘Your Business’ supports local charities•
Investment: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,250
= donation of 10 tickets per game to local charities
CHAIRMAN’S DINNER NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Chairman’s Dinner•
Two invitations to all 14 Chairman’s Pre-Game Dinners•
Two invitations to the Crocodiles Corporate Box for one game•
Opportunity to erect signage in dining room & function area•
Opportunity to provide promotional•
items to promote your company
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500
CORPORATE GOLF CHALLENGE
NAMING RIGHTS SPONSORSHIP
Team of 4 entered into Challenge•
Opportunities to erect signage on course•
Co-branding opportunities on golf merchandise•
Opportunity to provide promotional•
products to all players participating
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
COURTSIDE CLUB NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Courtside Club•
Two Courtside Club Memberships•
Company logo positioned on all Courtside•
Club Member Shirts (260 Members)
Opportunity to erect signage in Pre-Game Function•
Opportunity to provide promotional•
items to promote your company
Opportunity to offer exclusive discounts•
to Courtside Club Members
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,000
15. 15www.crocodiles.com.au
GOLDEN ARCHES NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Golden Arches Pre-Game Function•
Two Gold Pass Memberships•
Company logo positioned on all Gold Pass•
Member Shirts (310 Members)
Opportunity to erect signage in Pre-Game Function•
Opportunity to provide promotional•
items to promote your company
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,500
TRIPLE DOUBLE CLUB NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Golden Arches Pre-Game Function•
Two Triple Double Memberships•
Company logo positioned on all Triple•
Double Member Shirts (40 Members)
Opportunity to erect signage in Pre-Game Functions•
Opportunity to provide promotional•
items to promote your company
Opportunity to offer exclusive discounts•
to Triple Double Club Members
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
OFFICIAL PARTNERS
16. 16
CROCODILES SPORTS LUNCHEON
NAMING RIGHTS SPONSORSHIP
Naming Rights of the Sports Luncheon•
Table of ten at Luncheon•
Opportunity to erect signage in dining room & function area•
Opportunity to provide promotional items to promote your company•
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500
CROCODILES CORPORATE 3-on-3 BASKETBALL
CHALLENGE NAMING RIGHTS SPONSORSHIP
Naming Rights of Basketball Challenge•
Team entered into Challenge•
Opportunity to erect signage in playing arena during challenge•
Opportunity to provide promotional items to promote your company•
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,200
CROCODILES PRE-SEASON GAME NIGHT SPONSORSHIP
Naming Rights of Pre-Season Game•
Corporate Box and General Admission Tickets•
Opportunity to erect signage in arena•
Opportunity to provide promotional items to promote your company•
Two invitations to the Crocodiles Corporate Box for one game•
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,750
OFFICIAL PARTNERS
17. 17www.crocodiles.com.au
ROOKIE CLUB NAMING
RIGHTS SPONSORSHIP
The Crocs Rookie Club is an exclusive junior supporters
club for Crocs fans aged 14 and under. Members receive
special packs and a number of exclusive benefits such
as automatic entry into game night competitions,
invitations to events including private backstage tours
at ‘The Swamp’ and training sessions with the team.
Opportunity for your business to directly target•
and align itself with this demographic and receive
significant exposure to all fans at ‘The Swamp’
Co-Branding opportunities on all•
Crocs Rookie Club Merchandise
Brand exposure at all 14 Crocodiles Home Games•
– PA Announcements and Big Screen recognition
Acknowledgement of Naming Rights of the Rookie•
Club on the McDonald’s Crocodiles website
The opportunity to include brochures /•
flyers, promotional material in all Crocs
Rookie Club Member Packs
Opportunity to publicly advertise ‘Naming•
Rights Sponsorship of the Townsville
McDonald’s Crocodiles Rookie Club’
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,500
MVP OF THE GAME NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Crocodiles Most Valuable•
Player of the Game (Home Games only)
Opportunity to provide voucher or prize to Crocodiles•
Most Valuable Player (to the value of $250)
One TVC played post game on Big Screens•
Two Stadium ‘Silver’ Corporate Memberships•
Two invitations to the Crocodiles Corporate Box for one game•
Investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
BEST OFF THE BENCH NAMING
RIGHTS SPONSORSHIP
Naming Rights of the Crocodiles Player voted•
Best Off The Bench for each home game
Opportunity to provide voucher or prize to Crocodiles•
Player voted Best Off The Bench (to the value of $250)
One TVC played post game on Big Screens•
Two Stadium ‘Silver’ Corporate Memberships•
Two invitations to the Crocodiles Corporate Box for one game•
Investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
OFFICIAL PARTNERS
18. “102.3 4TO FM and 103.1 Hot FM have been the proud radio sponsors of the Townsville McDonald Crocodiles since they
began in the NBL in 1993. For the past 17 years we have held this as one of our proudest sponsorships. It has enabled
us to be a part of and help grow the support for one of Townsville’s national sporting teams while also providing us with
opportunities year in and year out to do a number of cross promotional concepts with many of our clients and the McDonalds
Crocodiles sponsors. This is a valuable sponsorship and we look forward to being a part of the 2009/2010 season.”
Clint Corbett – General Manager, Macquarie Southern Cross Media Townsville and Mt Isa
19. 19www.crocodiles.com.au
SCROLL SIGNAGE
Located in the main TV Arc,
scrolling signage is the ideal way to
connect your brand with a television
and game night audience.
Select from three lengths and
two packages. All packages
include two Stadium ‘Silver’
Corporate Memberships:
Full Season Package
6mtrs Investment: . . . . . . . . . . . $4,800 (+ production costs)
12mtrs Investment: . . . . . . . . . $6,900 (+ production costs)
18mtrs Investment: . . . . . . . . . $10,000 (+ production costs)
BACKBOARD PADS
The support pads are a major
focal point of the game providing
excellent television exposure.
Dimensions: 2m x 1.4m
Investment:. . . . . . . . . . . . $25,000
(2 Banners)
CORNER BANNER
Located in the corners of ‘The
Swamp’, the corner banner provides
great visual exposure to advertise
your company or product.
Dimensions: 6m x 1.85m
Investment: . . . . . . . . . . . . . . . $5,500
(1 Banner)
COURTSIDE BOLSTERS
Prominent positioning courtside
to send your message around the
country or around the stadium.
Investment:
‘TV Arc’. . . . . . . . $9,995 (2 Banners)
‘Non-TV Arc’. . . . $5,995 (6 Banners)
FOYER POLES
Your logo will appear on all 10 player
banners fitted to poles in the foyer
area of the Townsville Entertainment
& Convention Centre on game nights.
High foot traffic area for fans during
pre-game, halftime & post-game.
Investment: . . . $9,995 (10 Banners)
TEAM BENCH
Your brand will receive significant
exposure from a TV and game day
audience as the team bench is the
focal point for the stars of the show
during time outs and quarter breaks.
30 Chairs (15 per Team Bench)
Investment:. . . . . . . . . . . . . $4,995
DOORWAY SIGNAGE
Get your message across to the
fans at ‘The Swamp’. 2 Banners are
positioned in playing arena above
doors 2 & 4. Positioned in a high
foot-traffic area to receive maximum
exposure from game night audience.
Investment: . . . . $9,995 (2 Banners)
SIGNAGE
20. 20
CORPORATE EVENTS
CORPORATE 3-on-3
BASKETBALL CHALLENGE
Be part of this unique Crocs Corporate Experience!
Everything provided but your basketball game.
Has your business got what it takes?
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 per team
CORPORATE BOX PRE-SEASON GAMES
Check out the form of the Crocodiles as they begin their
2009/10 campaign. Beverage and catering package included.
Investment:
8 seat:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $375 per game
6 seat:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 per game
CORPORATE SEASON LAUNCH
This event introduces our corporate, media, sponsors and VIP
guests to the playing and coaching staff for the 2009/10 season.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . $35 per person
CORPORATE GOLF CHALLENGE
One of the most highly anticipated events of the Crocodiles
Corporate Event calendar. Test your golfing skills and enjoy a
memorable day of golf in the company of the Crocs. Includes team
of four, lunch, gourmet BBQ, gift pack and signage opportunities.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . $700 per team of 4
GOLD COAST TRIP
Leave all your work and worries behind to enjoy the glitz and
glamour of the Gold Coast. A weekend not to be missed
includes return economy airfares, transfers, two nights
accommodation, all breakfasts, dinner at an exclusive
restaurant, Pre and Post-Game Functions and reserved
seating at the Crocodiles v Gold Coast Blaze game.
Investment:. . . . . . . . . . . . . . . $1,400 per person *twin share
(subject to availability at time of booking)
SPORTS LUNCHEON
An opportunity to entertain your clients whilst enjoying
a luncheon with the stars of the Crocodiles. Includes
two course meal and premium beverage package.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 per person
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . $700 Table of Ten
MVP AWARDS DINNER
Celebrate the season in style with the playing and coaching
staff, sponsors, corporate members and supporters and
re-live the magic that was the Crocodiles season. Includes
three course meal and premium beverage package.
Investment:. . . . . . . . . . . . . . . . . . . . . . . . . . . $120 per person
21. 21www.crocodiles.com.au
2009/10 Package Details SELECT YOUR PACKAGE/
PROPERTY
PACKAGE DESCRIPTION/SEATS
INVESTMENT
(inc. gst)
QTY TOTAL $
OFFICIAL PARTNERS
Croc Mascot Sponsorship $9,500
Basketball Mega Clinic Sponsorship $15,000
Youth Hoops Sponsorship $7,000
Members’ Draw Sponsorship $8,500
Corporate Charity Ticket Program $2,250
Chairman’s Pre-Game Dinner Sponsorship $5,500
Corporate Golf Challenge Sponsorship $2,750
Courtside Club Sponsorship $8,000
Golden Arches Sponsorship $8,500
Triple Double Club Sponsorship $2,750
Sports Luncheon Sponsorship $5,500
3-on-3 Corporate Basketball Sponsorship $2,200
Pre-Season Game Night Sponsorship $1,750
Rookie Club Sponsorship $3,500
MVP of the Game Sponsorship $2,750
Best off the Bench Sponsorship $2,750
SIGNAGE
Scroll Signage
6mtrs (plus production costs) $4,800
12mtrs (plus production costs) $6,900
18mtrs (plus production costs) $10,000
Backboard Pads 2 Pads $25,000
Corner Banner Per Banner $5,500
Courtside Bolsters
TV Arc (2 Banners) $9,995
Non-TV Arc (6 Banners) $5,995
Foyer Poles (10 Banners) $9,995
Team Bench 30 Chairs (15 per Team Bench) $4,995
Doorway Signage (2 Banners) $9,995
CORPORATE EVENTS
Corporate 3-on-3
Basketball Challenge
Team of 4 $300
Corporate Box
Pre-Season Games
8 Seat Corporate Box – Per Game $375
6 Seat Corporate Box – Per Game $300
Corporate Season Launch Per Person $35
Corporate Golf Challenge Team of 4 $700
Gold Coast Supporters Tour Per Person *twin share (subject to availability) $1,400
Sports Luncheon
Per Person $75
Table of 10 $700
MVP Awards Dinner
Per Person $120
Table of 10 $1,200
Please Note - All rights to Corporate Hospitality & Corporate Memberships
DO NOT apply to Townsville McDonald’s Crocodiles Finals Games.
SELECT YOUR PACKAGE/
PROPERTY
PACKAGE DESCRIPTION/SEATS
INVESTMENT
(inc. gst)
QTY TOTAL $
CORPORATE HOSPITALITY
The MVP Platinum Package
MVP Platinum Package – 10 Seat Corporate Box $23,650
MVP Platinum Package – 9 Seat Corporate Box $23,375
MVP Platinum Package – 8 Seat Corporate Box $23,155
The MVP Gold Package MVP Gold Package – 8 Seat Corporate Box $20,150
The Slam Dunk
Platinum Package
Slam Dunk Platinum Package – 12 Seat Corporate Box $26,785
Slam Dunk Platinum Package – 9 Seat Corporate Box $20,400
Slam Dunk Platinum Package – 8 Seat Corporate Box $20,100
The Slam Dunk
Gold Package
Slam Dunk Gold Package – 12 Seat Corporate Box $20,150
Slam Dunk Gold Package – 8 Seat Corporate Box $17,765
The Slam Dunk
Silver Package
Slam Dunk Silver Package – 8 Seat Corporate Box $13,100
The Keyway Platinum
Package
Keyway Platinum Package TV – 8 Seat Corporate Box $18,150
Keyway Platinum Package – 8 Seat Corporate Box $15,330
The Keyway Gold Package Keyway Gold Package – 8 Seat Corporate Box $13,100
Chairman’s Circle $2,965
Chairman’s Dinner
Per Person, Per Game $55
Per Person, Full Season (excluding finals) $700
Table of 10 $500
CORPORATE MEMBERSHIPS
Executive Club 1 Entry into draw $1,995
Gold Pass 1 Seat $895
Courtside Club 1 Seat $725
Triple Double Club 2 Seats $600
Corporate Membership
Premium ‘Platinum’ 1 Seat $705
Premium ‘Gold’ 1 Seat $675
Stadium ‘Platinum’ 1 Seat $595
Stadium ‘Gold’ 1 Seat $565
Stadium ‘Silver’ 1 Seat $450
BRANDING & ADVERTISING
Game Night Sponsorship $5,500
Optional Extras
Pre-Game Hospitality for 20 persons $1,000
Mascot Appearance $300
Signage Package – 4 Banners, 2 Pull Up Banners $3,500
5000 Flyers on Seats (includes placement) - DL single sided $1,370
5000 Flyers on Seats (includes placement) - DL double sided $1,430
5000 Flyers on Seats (includes placement) - A4 double sided $1,630
5000 Flyers on Seats (includes placement) - A3 double sided $2,280
Foyer Groups $1,750
Player Sponsorship $7,200
Game Day Program $6,000
23. 23www.crocodiles.com.au
2009/10 FULL season membership prices
MEMBERSHIPS TYPE
NEW
MEMBER
LOYALTY RENEWAL DISCOUNT
1st Year
5%
2nd Year
10%
3+ Years
15%
GOLD PASS $895 $850.25 $805.50 $760.75
COURTSIDE CLUB $725 $688.75 $652.50 $616.25
PREMIUM ‘PLATINUM’ $462 $438.90 $415.80 $392.70
PREMIUM ‘GOLD’ $434 $412.30 $390.60 $368.90
STADIUM ‘PLATINUM’
Adult $350 $332.50 $315 $297.50
Child $224 $212.80 $201.60 $190.40
Family $924 $924 $924 $924
STADIUM ‘GOLD’
Adult $322 $305.90 $289.80 $273.70
Child $196 $186.20 $176.40 $166.60
Family $840 $840 $840 $840
Concession $210 $210 $210 $210
STADIUM ‘SILVER’
Adult $210 $199.50 $189 $178.50
Child $140 $133 $126 $119
Family $560 $560 $560 $560
Concession $140 $140 $140 $140
STADIUM ‘BRONZE’
Adult $154 $146.30 $138.60 $130.90
Child $70 $66.50 $63 $59.50
Family $378 $378 $378 $378
Concession $112 $112 $112 $112
‘GREEN ZONE’ (18+) $210 $199.50 $189 $178.50
Adult - (18 years and over) Child - (4-14 years old) Family - (2 Adults & 2 Child)
Concession - (15-17 year old, tertiary full-time student, aged, invalid, TPI, service pensioners)
Full season membership
Premium Platinum
Premium Gold
Stadium Platinum
Stadium Gold
Stadium Silver
Stadium Bronze
Courtside Club
Gold Pass
Box Seats
Green Zone
TOWNSVILLE ENTERTAINMENT
AND CONVENTION CENTRE
2009/10 NBL SEASON - ‘THE SWAMP’
24. Townsville McDonald’s Crocodiles
Barrier Reef Basketball Pty Ltd (Inc. In Qld)
A.B.N. 97 011 072 852
151 Stuart Drive Wulguru Qld 4811
PO Box 40 Wulguru Qld 4811
T 07 4778 4222
F 07 4778 4030
E admin@crocodiles.com.au
W www.crocodiles.com.au
www.crocodiles.com.au
Media SponsorMedia SponsorMajor Associate
Sponsor
Major Sponsor Media SponsorBeer Rights
Sponsor
Naming Rights
Sponsor