20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
Jason Greenwood - Digital Transformation NZ Conference 2018 Presentation
1. Embracing data as a strategic asset
in achieving customer-first
experiences
PRESENTED BY: JASON GREENWOOD
DIGITAL TRANSFORMATION 2018 | #DX18
2. SOURCES OF DATA
NOT CREATED EQUAL.
DIGITAL TRANSFORMATION 2018 | #DX18JASON GREENWOOD — WWW.GREENWOODCONSULTING.NET
“Data without the human connection is incomplete... “
• CLICKSTREAM DATA SOURCES (GA) LACKS PII
• CRM & ERP
• EMAIL DATA
• CHANNEL DATA (SALES & BEHAVIOURAL)
• PERSONAL PREFERENCE DATA & HOW TO INCENT
3. BUILDING 1-1 CUSTOMER
RELATIONSHIPS.
DIGITAL TRANSFORMATION 2018 | #DX18JASON GREENWOOD — WWW.GREENWOODCONSULTING.NET
“CONNECTING THE DOTS… “
• LIVE CHAT BECOMING HUB OF CUSTOMER COMMS
• PRODUCT ATTRIBUTES & STRUCTURED DATA REQUIRED
• DYNAMIC SEGMENTATION THAT SCALES (SITE SEARCH,
RECS, EMAIL, PUSH ETC)
• CROSS REFERENCING DATA – EG OUT OF STOCK VS
CONVERSION
4. INTERNAL KNOWLEDGE SURFACING
AUTOMATION.
DIGITAL TRANSFORMATION 2018 | #DX18JASON GREENWOOD — WWW.GREENWOODCONSULTING.NET
“DATA INVESTMENT MAKES $$ SENSE ... “
• CHATBOTS/SEMANTIC ENGINES
• Q/A ON PRODUCT PAGES
• AI / MACHINE LEARNING | AI TERM OVER USED
• YOUR AI WILL COME VIA PARTNERS – CHOOSE WISELY
5. 5 TOP
TIPS.
DIGITAL TRANSFORMATION 2018 | #DX18JASON GREENWOOD — WWW.GREENWOODCONSULTING.NET
“Never stop learning… “
• BUILD SYSTEMS TO CAPTURE DATA IN A STRUCTURED
WAY SO IT CAN BE REUSED/INTEGRATED
• PII DATA IS KING
• DEMOCRATISE DATA ACCESS & DATA SHARING
• OPTIMISE DATA FOR MOBILE EXPERIENCE
• BE CREATIVE IN COLLECTION & USE OF DATA!