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Return on analytics gauc 2018 - amsterdam - iih nordic

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Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.

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Return on analytics gauc 2018 - amsterdam - iih nordic

  1. 1. Return on Analytics The Fine Art of Gettting Operational Value from Analytics Data
  2. 2. Once Upon a Time PAGE 3
  3. 3. 01 The Very Basic Facts 02 Data Strategy – The ”Original” Black 04 A Return to The Core 03 The Quest for Value
  4. 4. 01 / The Very Basic Facts
  5. 5. 01.1 You Can Call Me ”Steen” 01.2 IIH Nordic is 01.4 What we are famous for… 01.3 What we do…
  6. 6. Digital Business Thinking PAGE 7
  7. 7. 01 / Data Strategy – The ”Original” Black
  8. 8. The Twin Values of Data PAGE 10
  9. 9. Filling the Gap PAGE 11
  10. 10. Knowing, Knowing, Unknown PAGE 12
  11. 11. An Initial Model PAGE 13 INTERNAL EXTERNAL INCREASED EFFICIENCY NEW CUSTOMERS EXISTING CUSTOMERS DECREASE COST
  12. 12. Meet the family… PAGE 14
  13. 13. Data Thinking for a Campaign Mind PAGE 15 Data Value
  14. 14. 03 / The Quest for Value
  15. 15. Stack Thinking PAGE 17
  16. 16. Different Business PAGE 18
  17. 17. The Bigger Picture PAGE 19
  18. 18. Operational PAGE 20 Think About the Entire Company
  19. 19. Expand your Data PAGE 21
  20. 20. Thinking Outside the Box
  21. 21. Context is Key
  22. 22. Segmentation PAGE 24
  23. 23. Getting Personal
  24. 24. Your Customers are Unique’ish
  25. 25. Personalization PAGE 27
  26. 26. …And Then Some
  27. 27. 04 / Return to the Core
  28. 28. The Model PAGE 31 INTERNAL EXTERNAL INCREASED EFFICIENCY NEW CUSTOMERS EXISTING CUSTOMERS DECREASE COST
  29. 29. Return on Analytics…
  30. 30. A Question of Activation PAGE 33
  31. 31. 3 Things Before we Part
  32. 32. Practical Thinking PAGE 36
  33. 33. It is All About You PAGE 37
  34. 34. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 Thanks & 3 Call to Actions Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm 1. Enjoyed the presentation? Hook up on LinkedIn 2. Really enjoyed it? 1+ Endorse Me as Speaker 3. REALLY enjoyed it? 1+2+ High Five Someone from Emerce

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