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DaaS Case Study

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Slides from Hjalmar Gislason's presentation for the Data to Intelligence consortium in Turku, Finland - August 2013

Published in: Business, Technology
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DaaS Case Study

  1. 1. F I N D A N D U N D E R S TA N D DATA Data to Intelligence: DaaS Case Study Hjalmar Gislason, founder & CEO - hg@datamarket.com
  2. 2. F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time Hjalmar Gislason, founder & CEO - hg@datamarket.com
  3. 3. F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time as a business Hjalmar Gislason, founder & CEO - hg@datamarket.com
  4. 4. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Founder and CEO Hjalmar Gislason Twitter: @datamarket Slides: http://blog.datamarket.com/turku/
  5. 5. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Numbers drive our world
  6. 6. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  7. 7. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Yet, finding, understanding and using data is hard!
  8. 8. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com DEMO!
  9. 9. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product A SaaS solution that brings together relevant data together in one place Provides a single, user friendly portal to all this data ‣ Search any custom, syndicated and public data in one place. ‣ Visualize data to gain insights and understand important information. ‣ Compare data from different sources to benchmark and verify. ‣ Share with colleagues and engage them in a conversation for the best possible decision. Licensed by ‣ Data publishers: To deliver data products to their clients in an interactive and engaging way (white-label) ‣ Data consumers: To decrease time and cost accessing Market Intelligence and maximize MI investments
  10. 10. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product - Data 250+ data providers 55,000+ data sets 300,000,000+ time series 3 billion+ fact values … and just getting started! 250+
  11. 11. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  12. 12. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Status Still small: 15 people in 3 countries 5+ million dollars in sales No longer a question of survival, but of growth ... but getting here has taken some experimentation!
  13. 13. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Early days: The Bootstrapped Consultancy
  14. 14. 109 columns x 340 lines = 37.060 cells
  15. 15. One-off projects vs. generic product
  16. 16. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com What people want to do with data 10 Discover and access 20 Visualize, analyze and understand 30 Share, discuss and act 40 Goto 10 100 END Let’s make a product that does that!
  17. 17. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #1: Google for numbers
  18. 18. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #2: Data Delivery Engine for Information Companies
  19. 19. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #3: Data Hub for Market Intelligence
  20. 20. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
  21. 21. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
  22. 22. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  23. 23. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Target Customers “Fortune 3000” (there is no such thing) Large and medium corporations Data intermediaries Data publishers Market Research and other Information Companies Targets: 400-600 Annual recurring: $100k-$1,000k Management consulting firms, ad and marketing agencies, ... Targets: 500-1000 Annual recurring: $60k-$1,000 More than $1B revenue Targets: ~3000 Annual recurring: $100k-$1,500k More than $10M revenue Targets: 10,000s Annual recurring: $10k-$250k
  24. 24. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #1: The same technology can be many different products
  25. 25. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #2: "Fail fast, fail often" is bulls**t!
  26. 26. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #3: The more you practice the luckier you get
  27. 27. F I N D A N D U N D E R S TA N D DATA Twitter: @datamarket · Facebook: DataMarket E-mail: hg@datamarket.com Hjalmar Gislason, founder & CEO

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