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![9#brightonSEO
Amit Singhal:
“The destiny of [Google’s search engine] is to
become that Star Trek computer, and that’s
what we are building.”](https://image.slidesharecdn.com/answerengineoptimisation-beyondposition0-jasonbarnard-180428062303/85/A-Universal-Strategy-for-Answer-Engine-Optimisation-beyond-position-0-9-320.jpg)
Uploaded byJason Barnard
A Universal Strategy for Answer Engine Optimisation (beyond position 0)
The document discusses the evolving landscape of answer engines, emphasizing the role of machine learning in optimizing search queries and providing accurate answers. It highlights two key aspects: understanding user intent on the front end and delivering precise information on the back end. Additionally, it outlines strategies for gaining credibility and visibility in search results, particularly in relation to the 'position 0' featured snippets.
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