The Knowledge Graph. What is it? How does it work? How do you get in? @YoastCon
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![9#brightonSEO
Amit Singhal:
“The destiny of [Google’s search engine] is to
become that Star Trek computer, and that’s
what...](https://image.slidesharecdn.com/answerengineoptimisation-beyondposition0-jasonbarnard-180428062303/75/a-universal-strategy-for-answer-engine-optimisation-beyond-position-0-9-2048.jpg?cb=1666117932)
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A Universal Strategy for Answer Engine Optimisation (beyond position 0)
- 1. Jason Barnard
- 2. 2#brightonSEO 1. Answer engine landscape 2. 3. 4.
- 3. 3#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. 4.
- 4. 4#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. Position0 4.
- 5. 5#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. Position0 4. Strategy
- 6. 6#brightonSEO Answer Engine Optimisation The Landscape
- 7. 7#brightonSEO
- 8. 8#brightonSEO Voice assistants
- 9. 9#brightonSEO Amit Singhal: “The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.”
- 10. 10#brightonSEO Answer Engine Optimisation 2 sides to the equation
- 11. 11#brightonSEO 1) Front end: understanding the user
- 12. 12#brightonSEO 2) Back end: Providing the Answer
- 13. 13#brightonSEO Understanding the query Providing the answer Q A
- 14. 14#brightonSEO Understanding the query Q A Providing the answer
- 15. 15#brightonSEO Answer Engine Optimisation Macine Learning
- 16. 16#brightonSEO Retrievers vs Machine Learners
- 17. 17#brightonSEO Machine Learning 1. Supervised 2. Unsupervised 3. Semi-supervised
- 18. 18#brightonSEO Answer Engine Optimisation ML on both sides of theequation
- 19. 19#brightonSEO Understand the Question (User Intent) Query Patterns, USE...
- 20. 20#brightonSEO Provide the Answer (understanding available options)
- 21. 21#brightonSEO Answer Engine Optimisation Position0 - The answer
- 22. 22#brightonSEO
- 23. 23#brightonSEO Top Spot Rules
- 24. 24#brightonSEO The Answer
- 25. 25#brightonSEO Answer Engine Optimisation Position0 Real Estate
- 26. 26#brightonSEO The Answer
- 27. 27#brightonSEO The Answer
- 28. 28#brightonSEO Related Answers
- 29. 29#brightonSEO The Answer
- 30. 30#brightonSEO The Answer X
- 31. 31#brightonSEO Related Answers
- 32. 32#brightonSEO Related Answers
- 33. 33#brightonSEO Related Answers
- 34. 34#brightonSEO Shopping actions The Answer
- 35. 35#brightonSEO Answer Engine Optimisation Future of Position0
- 36. 36#brightonSEO #0 more searches
- 37. 37#brightonSEO #0 more flavours
- 38. 38#brightonSEO #0 more devices
- 39. 39#brightonSEO
- 40. 40#brightonSEO Answer Engine Optimisation The Strategy
- 41. 41#brightonSEO Supervised / semi-supervised
- 42. 42#brightonSEO Answer Engine Optimisation 1 - Communicate
- 43. 43#brightonSEO Communicate to Google who you are and what you do
- 44. 44#brightonSEO
- 45. 45#brightonSEO
- 46. 46#brightonSEO Corroboration My Company Ltd https://mysite.com
- 47. 47#brightonSEO Context of links and mentions
- 48. 48#brightonSEO LEARNING to learn
- 49. 49#brightonSEO Answer Engine Optimisation 2 - Convince
- 50. 50#brightonSEO Convince Google you are the most credible solution
- 51. 51#brightonSEO Bounce Click Dwell Search Scroll Watch Pogo User
- 52. 52#brightonSEO
- 53. 53#brightonSEO Links, Mentions, Buzz
- 54. 54#brightonSEO Inherited Credibility You
- 55. 55#brightonSEO LEARNING to judge
- 56. 56#brightonSEO Answer Engine Optimisation The Takeaway
- 57. 57#brightonSEO
- 58. 58#brightonSEO
- 59. Jason Barnard
