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STT NEXT GEN WCAF 2020 - Part 1
- 1. selling to the next generation by Jared Davis MCPF, GCF © Copyright 2020 www.jareddavis.com.au/selling
- 4. Baby Boomers Born 1945 -1964 (Age 55-74)
- 5. Baby Boomers Born 1945 -1964 (Age 55-74) Retiring & Downsizing Loyal to Brands Purchase important items in-store Will shop online & in-store
- 6. Baby Boomers More than half of new household items and furnishings are purchased by people over 50. *Source: www.WPPAUNZ.com – Secrets & Lies Study 2019
- 7. Generation X Born 1965 -1980 (Age 39-54)
- 8. Born 1965 -1980 (Age 39-54) More buying power than other generations Preference for personalised experience Highly values in- store service and experience Research purchase on a device, prefers to purchase online via PC Generation X
- 9. Generation Y “Millennials” Born 1980 -1994 (Age 25-39)
- 10. Born 1980 -1994 (Age 25-39) Buying decisions influenced by social media and reviews Design is more important than function Strong preference for product personalisation Prefer to shop and buy on mobile (not PC) Generation Y “Millennials”
- 11. Currently represent the largest demographic of consumers known to mankind. Generation Y “Millennials”
- 12. Generation Z Born 1995 (Age < 24)
- 13. Generation Z Born 1995 (Age < 24) Digital Natives Majority of buying decisions are made from online researchMost comfortable to buy online
- 15. Spending Preferences MILLENNIALS are spending more of their income on GENERATION X are spending more of their income on BABY BOOMERS are spending more of their income on SOCIALIZATION EDUCATION CLOTHING SERVICES EATING OUT EATING IN TRANSPORT PERSONAL INSURANCE HEALTH CARE SAVINGS ENTERTAINMENT SERVICES PERSONAL CARE PRODUCTS READING MISCELLANEOUS SPENDING *Source: University of Southern California - https://appliedpsychologydegree.usc.edu/blog/psychology-of-successfully-marketing-to-millennials/
- 16. Shopping Preferences MILLENNIALS Shop Online GENERATION X Shop Online BABY BOOMERS Shop Online 53% 28% 10% *Source: University of Southern California - https://appliedpsychologydegree.usc.edu/blog/psychology-of-successfully-marketing-to-millennials/
- 17. Device Preferences *Source: University of Southern California - https://appliedpsychologydegree.usc.edu/blog/psychology-of-successfully-marketing-to-millennials/ ● MILLENNIALS ● GENERATION X ● BABY BOOMERS Baby Boomers are more likely to use their computers Gen X are more likely to use their computers & tablets Millennials are more likely to use their computers & smartphones
- 18. Device Preferences *Source: Australia Post – Inside Australian Online Shopping 2019 eCommerce Industry Report
- 20. Spend 3.7 hours a day using their smartphone Increasing by 20% per year Millennials *Source: statistica.com
- 21. Share their life on their phones . Millennials
- 22. Priorities have evolved (or delayed) by financial & other constraints *Source: https://www.deloitte.com/milleninalsurvey - 2019 Millennials Ambitions: 57% 52% 49% 46% 39% travel the world earn high salary buy a home make a positive impact start a family
- 25. 75% would rather spend money on experiences, than things. *Source: https://www.eventbrite.com.au/l/millennialsreport-2017/ Millennials
- 26. Prefer digital communication via social and message apps verbal is a last resort Millennials
- 27. selling to the next generation
- 29. preference for personalised experience buying decisions are made using online research buying decisions influenced by social media and online reviews design is just as important than function strong preference for product personalisation highly values in- store service and experience
- 31. GO where the money is. ADAPT your business and invent NEW products to suit tomorrow’s consumer, TODAY.
- 32. the future is not how you make frames, but how you SELL frames and WHO you are relevant to. Glenn Vardy, Frames Now, Melbourne, ‘Straya
- 35. 68% of market leaders have adopted a customer journey strategy as part of their overall business strategy *Source: Salesforce Research 2016 State of the Market Report - www.salesforce.com/research
- 36. DigitalBricks & Mortar Consider the “Customer Journey”
- 37. generic vs. authentic function vs. feeling curation for inspiration embracing technology selling to the next generation
- 38. function vs. feeling selling to the next generation
- 39. FeelingFunction
- 40. Function Feeling Need Want Pay Less Pay More
- 41. FeelingFunction
- 44. 75% would rather spend money on experiences, than things *Source: https://www.eventbrite.com.au/l/millennialsreport-2017/ Millennials
- 47. function vs. feeling (digital) selling to the next generation
- 48. humanize your posts Cheap As Chips Framing, Burleigh Heads, QLDGerry Cahill – Cheap As Chips Framing, Gold Coast
- 49. humanize your posts Cheap As Chips Framing, Burleigh Heads, QLD
- 50. Acme Framing, Sydney, NSW humanize your posts
- 51. Whispering Woods Gallery, Holland, PA, USA promote seasonal opportunities
- 52. Whispering Woods Gallery, Holland, PA, USA stimulate ideas
- 53. use emotional content Frames Now, Melbourne, VIC
- 54. generic vs. authentic function vs. feeling curation for inspiration embracing technology selling to the next generation
- 55. curation for inspiration selling to the next generation
- 57. if you want to sell more beautiful framing…
- 58. Framing to a T, Melbourne, VIC provide inspiration!
- 59. make an ‘ideas’ display Framecor, Perth, WA
- 60. Bevel Edge, Cairns QLD
- 61. Arts Edge, Perth, WA use meaningful images
- 62. before & after Hornsby Framing, Sydney, NSW
- 63. before & after
- 64. Framed by Kosal, Monroe, CT before & after
- 65. FrameMakers of Powell, Columbus, OH
- 66. Framing Solutions, Edina, MN categorization
- 67. Framing Solutions, Edina MN, categorization
- 68. B Framed - Ballina good-better-best
- 69. premium glazing
- 70. Elite Picture Framing, Adelaide, SA glazing options
- 71. Elite Picture Framing, Adelaide, SA fading damage Bevel Edge, Cairns QLD
- 73. Nielsen Bainbridge, USA window displays
- 75. emerging trends
- 76. Nielsen Bainbridge, USA design trends
- 79. The Picture Framing Shak, Melbourne VIC
- 80. The Picture Framing Shak, Melbourne VIC
- 84. Coastal Framing & Design, Tweed Heads NSW
- 85. Arts Edge, Perth, WA make it [squared]!
- 87. gallery walls
- 88. Greg Perkins, Atlanta, Georgia
- 92. Matage Custom Framing, Mesa, AZ
- 94. Wagner Framers, Hobart ,TAS insta-inspiration wall
- 99. curation for inspiration (digital) selling to the next generation
- 100. Three P’s Picture Framing, Sydney NSW engagement the key