1. Since April 2000, WiredGov has been the news alert channel of choice for UK government and public sector senior
management, policy makers and officials, delivering official ‘must have’ news direct to their desk tops, personally filtered
and precisely when they need it.
The service was born out of an explicit Cabinet Office requirement for more efficient and timely dissemination and delivery
of government news direct to the desktops of the Government Secure Intranet community and wider public sector.
We pride ourselves on providing the personal touch in all that we do, whether liaising directly with our ever increasing
registered user base, optimising stakeholder communications or adapting client campaigns for our pan-governmental
communities.
Our Primary Aim
“To become the single point of delivery for all UK government and public sector official news and
announcements”
Digital by Government Demand
In November 1999, we successfully tendered for and won a framework agreement with the Office of Government
Commerce (OGC) to digitally deliver ‘must have news and information’ to the Government Secure Intranet (GSI) community
and wider public sector.
In April 2000, the WiredGov web site and email alerting service was launched in partnership with Central Office of
Information (COI), Cabinet Office Agency responsible for Government’s Marketing and Communications.
In May 2000, the WiredGov alerting service became the subject of a royalty based newsfeed arrangement and revenue
share with COI, within which it was agreed that the service would be free to all public sector/3rd sector/national media
registrants.
In exchange for the free delivery service across government and the media, WiredGov was able to launch the first ever
public sector ‘permission-marketing’ model, embedding an exclusive sponsorship message per day within the official news
alert service to be delivered to the Government Secure Intranet (GSI) community and wider public sector.
Permission-Marketing
As a ‘Trusted Third Party’ channel to Government, the WiredGov alert service operates a permission-marketing model,
embedding the daily sponsor’s message within all requested email alerts to our registered subscriber communities across all
public sector verticals.
Audience Driven Campaigns
Being able to track subscriber activity, married to direct feedback and enquiries from our registered users, enables us
to specifically target sponsors best positioned to address the public sector ‘hot topics’ of the moment. All sponsors are
approved, accredited solution providers to the UK government and public sector markets with a proven track record of
delivery, ensuring that all campaigns are relevant and of genuine interest to our pan-government audience.
The UK's No.1 government & public sector news alerting service.
OFFICIALUKGOVERNMENTANDPUBLICSECTORNEWSALERTSERVICE
wired-gov.net

2. The UK's No.1 government & public sector news alerting service.
wired-gov.net
Optimising ROI
We work closely with our sponsors and proactively assist the campaign process to ensure that all campaign materials are
relevant and of genuine interest to our pan-government audience, thus optimising response and ROI.
100% Delivery
Our sponsors appreciate the fact that WiredGov provides a unique channel to deliver their campaigns directly behind
all government and public sector firewalls on a 100% requested basis and alongside official ‘must have’ news and
announcements to an appreciative and loyal audience.
Permission-Marketing Solutions
We offer a wide-range of services designed to deliver quantitative and qualitative ROI by way of immediate lead generation,
pan-governmental branding, awareness and PR opportunities:
• Email alert sponsorship - Exclusive embedded campaigns within the WiredGov official news alerting service
• SME Locator - Dedicated public sector gateway for the promotion of SME suppliers and solution providers
• Industry News - PR channel for your public sector case studies, success stories, contract awards
• Banner Campaigns - RoS banner ads with full landing page and data capture service
• Newsletter sponsorship - Exclusive promotions within our weekly news roundup to all users
Recent Testimonials
“WiredGov are driven by integrity which ensures that the team understand the message and develop honest,
clear communications to their audience. The campaign was effective in raising awareness and generating
follow ups. I would have no hesitation recommending WiredGov as an effective channel to communicate to the
UK Public Sector and we look forward to developing more campaigns with them in the future.”
Public Sector Director, MasterCard
“In 2011 Callcredit Information Group launched Public Sector Solutions, on a platform of helping the Public
Sector, specifically Local Authorities to address the challenging areas of fraud and waste. WiredGov has
played an important role in getting our message efficiently out to a broad community. As a result of casting
our net widely we have been able to generate interest in our services beyond the tight target we defined
initially, which has been a major bonus, and one we plan to expand upon as we develop more solutions for
the Public Sector.
The WiredGov team have been both supporting and challenging to ensure that we make the most of the
opportunities. As long as our message is thought provoking and interesting, then WiredGov has a strong part
to play in getting that message out.”
David Swift, Group Marketing Director, Callcredit Information Group