masaa general process checklist-v2

MASAA GENERAL-PROCESS CHECKLIST
MASAA PROJECT REFERENCE:
CLIENT PROJECT REFERENCE
AND/OR NAME:
CLIENT PERSON OF CONTACT
(NAME, EMAIL, PHONE):
CLIENT LEGAL REPRESENTATIVE
(NAME, EMAIL, PHONE):
CLIENT LEGAL NAME & ADDRESS:
PROJECT LOCATION (ADDRESS OR
COORDINATES):
DISCLAIMER: This general process makes many assumptions that need to be fine-
tuned or altered depending on the nature and complexity of the
project in question. In general, this document does not imply large
architectural projects or large-scale master planning. It might be more
geared towards interior design or small architectural design.
The document should try to implement the idiosyncrasies unique to
China as well as to masaa. Ideally it balances its offered directions
between how things truly are and how they should be. Fine-tuning
shall therefore remain essential.
Although not clear from this document—it is correct that each stage
follows the next stage—not each step is simply followed by the next
step. To show how certain steps overlap the linear nature of a word
document’s writing needs to be put into another visual representation.
The numbering (i.e. 1, 2, 3 etc) represents steps that do imply a
logical sequence of consecutive or somewhat overlapping actions
over time.
The checkbox (on the right-hand side) accompanying each step is
there for practical purposes. It must be checked if the goal mentioned
within the accompanying text has been achieved. To assure the
sustainability/degree of excellence of the project, a gateway should
not be crossed if one or other preceding box has not been checked
yet.
Text in this color is mainly geared towards “interior design” rather
than other architectural project types

TABLE OF CONTENTS
PART 1....................................................................................................................................................................................... 3
Assessment & Pre‐Production Stage...................................................................................................................... 5
1. client’s needs identified
2. resources assigned
3. GATEWAY I
4. contracts signed
5. GATEWAY II
6. initial site analysis rounded up (i.e. after site visit with client)
7. primary briefing, project definition and brainstorm rounded up
8. primary research covered
9. feasibility confirmed
10. constraints & limitations identified
11. project target points identified
12. case studies pinpointed
13. client informed (project status report)
14. client's formal confirmation
15. GATEWAY III
Design Brief Stage .......................................................................................................................................................... 7
16. client's formal design brief received
17. in‐house project‐specific filing system is set up
18. all official certificates received & verified
19. all necessary previously involved third‐parties identified
20. all necessary (authorization) letters finalized
21. first payment received
22. site visit WITHOUT client rounded‐up
23. GATEWAY IV
PART 2....................................................................................................................................................................................... 6
Production I (Design) Stage....................................................................................................................................... 9
24. in‐depth research conducted; additional data collected
25. design "brainstorm" (a large amount of design schemes)
26. out‐house resources identified & locked down
29. GATEWAY V
30. design categories identified (a reduced amount of design schemes)
31. budgeting checked
32. communication with client handled
33. secondary out‐house resources locked down
34. GATEWAY VI
35. design selection made: "the most suitable one."

39. additional deliverables confirmed & locked down
40. second payment received
41. GATEWAY VII
42. 3D models finalized
43. GATEWAY IIX
44. planning permission drawings received
45. decorator pitching
46. samples collected
47. samples showcase constructed and available
48. construction team pitching
49. contractor shortlist
50. project manager assigned
51. furniture manufacturing pitching
52. (further steps to be announced)
53. GATEWAY IX
PART 3.....................................................................................................................................................................................10
Presentation & Delivery Stage................................................................................................................................13
54. delivery and hand‐over location and time  locked down
55. media and content target identified
a. designer for layout assigned
b. in‐house editor assigned
c. sources, citations and references centralized
d. pre‐existing data collected
e. selected design option prepared for publication
f. strategy has been locked down and prepared for publication
g. selected target design locked down and prepared for publication
h. plans are locked down and prepared for publication
i. renderings are prepared for publication
j. ratios, regulations, considerations locked down for publication
k. all templates have been locked down and prepared for publication
l. additional media has been locked
m. editorial process locked down
n. media  aspects locked down (paper size, quality, binding, etc)
o. extra deliverables locked down
p. in‐house soft‐copy & hard‐copy proofing
q. proofing process signed off & locked down
r. outsourced printer assigned & scheduled
s. outsourced printer finalized press proofing
t. final printing phase
u. masaa received all deliverables from printer/media producer
56. Presentation and handover rounded up.
57. third payment received
58. GATEWAY X
PART 4.....................................................................................................................................................................................12
Production II (Construction) Stage.......................................................................................................................16
59. material/sample showcase constructed & available @ masaa
60. drawings/plans distributed to project manager (construction team)
61. contractor locked down & scheduled
62. sub‐contractors locked down & scheduled
63. specialists locked down & scheduled
64. governmental institutional certificates organized
65. time schedule locked down

66. material list locked down
67. decoration list locked down
69. (further steps to be announced)
70. construction in accordance to time schedule implemented
71. hand‐over
72. final payment

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Assessment & Pre‐production Stage
1. All main client’s needs and target(s) are identified (see checklist A)
2. Broad definition of needed (in-house, out-house or outsourced)
resources have been assigned and tentatively confirmed (see checklist D)
Maximum Duration: 16 working hours (steps 1 and 2)
GATEWAY I:
3. If steps 1 and 2 are not checked within ample time we cannot accept the project nor
sign a contract. The project acceptability is put on hold until further notice or the
client has been notified we do not handle such project in such manner. We might
refer the client to another service provider.
If steps 1 and 2 have been fulfilled the project’s business justifications are more
acceptable and can be taken to the next stage.
4. Contracts have been (i) reviewed, corrected and validated by both
side’s lawyer /legal department. The contract and any of its iterations
have been (ii) communicated and (iii) formally agreed upon (by email).
The contracts have been (iv) simultaneously signed by both parties
(i.e. masaa and client) (see contracts)
Maximum Duration: 40 working hours (step 4)
GATEWAY II:
5. If step 4 is not checked within ample time masaa shall put the project on hold or
cancel offering any further input into the project. The project acceptability is put on
hold until further notice or the client has been notified we do not handle such project
in such manner. We might refer the client to another service provider.
If step 4 has been fulfilled the project’s business justifications are acceptable and it
can be taken to the next step.
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PART 1
anima suri 7/23/12 1:07 PM
Comment:
Check boxes still need to be well‐aligned
with the corresponding steps

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6. Analysis of the site has been rounded up [i.e. visit with the client,
measurements, debriefing and briefing pre-existing data (such as
asbestos studies, geological information, historical sites, regulations,
constraints, impact, effect or risks), verbal info from the client, etc] (see
checklist ____) (suggested duration: 3 to 5 working hours)1
7. Primary briefing, project definition and brainstorm has been gone
through by all relevant masaa participants. (Suggested duration: 1
working hour)
8. Essential and primary research has been covered (i.e. soft and hard
data). (Suggested duration: 8 working hours)
9. All relevant in-house masaa participants confirm feasibility. Options
have been considered. (Suggested duration: 2 working hours) (see
checklist B). 2
10.Constraints and limitations (i.e. a risk analysis) on delivery are
identified and within acceptable masaa parameters. (Suggested
duration: 2 working hours) (see checklist C)
11.The target points (i.e. life style, a specific industry, a piece of music,
traffic flow, a function, an industrial attribute, a cultural meme, etc)
within the project and within the masaa team have been identified and
locked down. The why and what masaa aims to do has been broadly
and fluidly defined. (Suggested duration: 2 working hours)
12.A case study (or set number thereof) has been researched and
pinpointed. It is showcasing similarities, positive and negative
attributes. This case study hints of what the results (i.e. deliverables or
the execution thereof) from the project’s processes could be.
(Suggested duration: 8 working hours)
13.The client has been officially informed (i.e. project status report) of
the results derived from the processes under steps 6, 9 and 10.
(Suggested duration: 1 working hour)
14.The client has (positively or negatively) confirmed in formal written
communication on masaa’s suggested direction. (within 12 working
hours)
Maximum Duration: 48 working hours (steps 6 to 14)

1
This duration assumes all necessary data is readily available. If not this can delay the project tremendously. It could
be ignored though this might lead to confrontation with (legal, moral, economic, aesthetic, strategic, etc)
consequences at a later date.
2
The duration will increase if outside consultants or specialists are needed

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GATEWAY III:
15. If (i) the outcome of 9 and 10 is negative or, if (ii) following step 13, the client does
not accept the results, or (iii) the client does not provide a formal written
communication (step 14) the project is put on hold and the contract is renegotiated.
The contractual option should remain to amicably terminate masaa’s involvement in
the project at this point. Contractually the client should also be able to amicably
terminate the project at this stage.
If the outcome of 6, 7 and 8 is positive the project’s business justifications are still
acceptable and the project can move forward to the next stage. This gateway is an
important one that regulates the shift from preparation into design.
Design Brief Stage
16.The Client replies with a written and official design brief (masaa can
assist in composing this document) (Suggested duration: 16 working
hours)
17.Inhouse office administration has prepared the reference
numbering, physical and digital standardized filing system as well as a
contact database sheet identifying all relevant participants, their
project role, their position within/towards the client’s organization and
their contact information (at least: legal name, email and mobile
phone). This logic has been communicated and distributed in full to all
participants. (Suggested duration: 8 working hours)
18.All required documents (i.e. certificates, deeds or other) have been
show-cased and verified. Necessary scans or copies have been filed
within masaa and the client. (Suggested duration: 8 working hours)
19.All relevant third-parties (or previously involved parties) have been
identified by the client to masaa. Where feasible, contact information
has been provided. (Suggested duration: 16 working hours)
20.Letters formalizing participant’s roles towards third-parties have been
finalized (i.e. written, printed, signed, dated, chopped) (Suggested
duration: 16 working hours)
21.The first masaa invoice has been sent to the client (reception has been
confirmed) and the first slice of payment has been received by masaa
(see invoice / bank statement) (Suggested duration: 32 working hours)
22.Site visit without client (Suggested duration: 8 working hours)
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GATEWAY IV:
23. If steps 16 and 17 are not checked within ample time we cannot accept the project.
The project acceptability is put on hold until further notice or the client has been
notified we do not handle the project in such manner. We can direct the client to
another service provider. If masaa has sent the invoice within ample time yet if step
17 cannot be checked within ample time the client is in breach of contract.
Therefore—from a legal point of view—the project can no longer continue. Of
course, masaa can still decide to amend the contract or renegotiate a different time
frame for payment. The reverse is equally so.
If steps 16, 17 and 18 have been fulfilled the project’s business justifications are
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Production I (Design) Stage
24. Depending on the complexity of the project further indepth research
has been conducted and additional data has been collected that
takes the previous yet relevant points into account (i.e. hard data:
geographical, geological, economic, etc; soft data: social, cultural,
personal, psychological, etc). This research shall (in general) be
categorized into domestic, international and ideal classifications. This
is conducted in tandem with step 25. (roughly estimated duration: 40
to 80 working hours)
25. Design brainstorm: an unlimited (or limited by time and resources)
amount of design schemes | sketch options have been prepared. This
is conducted in tandem with step 24. The work scale is at a lower
resolution (i.e. at a city scale, or without too many details) (Roughly
estimated duration: 40 working hours)
26.The communication with initial outhouse resources (i.e. specialists for
specific support, registered institutes for plans, consultants for advice
or data, artists for renderings or other, etc) has been established and
deliverables have been defined and locked down (i.e. amount of time,
amount of resources, cost, etc) (duration: 16 working hours)
27.The communication with the client has been managed. The client has
been introduced to some broad directions. (duration: 0.5 working
hours)
28.The client has formally signed off on the appropriateness of the
directions. (duration: 4 working hours)
Maximum Duration: 100 to 140 working hours (steps 24 to 27)
GATEWAY V:
29. If step 23 is not checked within ample time masaa must pause or stop the project.
notified we can no longer handle the project. No deliverables or versions thereof in
any media or format are handed to the client. We can direct the client to another
service provider.
If steps 20 to 23 have been fulfilled the project’s business justifications are
PART 2
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anima suri 7/23/12 1:09 PM
Comment: All inline step numbers need to
be double checked.

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30. A categorized and reduced design selection has been made of
design directions and designs (i.e. a selection from economical
options, radical options, playful options, cultural options, fashionable
options, green options, urban techno-centric options, socio-centric
options, suitable options, healthy options, modest living options,
leisure options, resort-styled options, adventurous options, etc). The
work scale is at a middle resolution (i.e. at a building scale, or with a
higher agree of attention to some key details). These choices and
options shall create platforms for continued communication with,
iterations by and in-sight to the client (Roughly estimated duration: 32
working hours)
31.Budgeting has been checked and remains within the set forth target. If
any signs of increase of cost has been forecasted the design or other
service posts should be reevaluated and fine-tuned. If the latter is not
feasible the proper representative (i.e. contractual issues will have to
be taken into consideration) within masaa should contact the client.
32. The communication with the client has been managed. The client
has been introduced to some more focused directions and has
formally signed off on their appropriateness. (duration: 2 working
hours)
33.The communication with secondary outhouse resources (i.e.
specialists for specific support, registered institutes for plans,
consultants for advice or data, artists for renderings or other, etc) has
been established and deliverables have been defined and locked
down (i.e. amount of time, amount of resources, cost, etc) (duration:
16 working hours)
GATEWAY VI:
34. If step 26 is not checked within ample time masaa must pause or stop the project.
notified we can no longer handle the project. No deliverables or versions thereof in
any media or format are handed to the client. We can direct the client to another
service provider.
If the other steps can not be fulfilled masaa needs to assess how this affects the
project and whether or not the client needs to be contacted to be informed or to
renegotiate certain terms within the contract. masaa might need to invest additional
resources to fulfill the project (time, HR, funds, etc).
If steps 25 to 27 have been fulfilled the project’s business justifications are
achievable, acceptable and can be taken to the next stage.
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35. A design selection has been made: “The most suitable one.” Tweaks
and requested or necessary iterations have been implemented. A
further focus and reduction in number of designs has been targeted
and finalized. A focus on calculation, standards, regulations and ratios
has been implemented. The work scale is at a (higher or) highest
resolution (i.e. at a human scale, with details) (Roughly estimated
duration: 24 to 32 working hours)
service posts should be reevaluated and fine-tuned. If the latter is not
37.The communication with the client has been managed. The client has
been introduced to (the directions of) the targeted deliverables
(Duration: 0.5 working hours)
38.The client has formally signed off on their appropriateness. (Duration:
2 working hours)
39.Extra deliverables have been decided upon and produced (i.e.
models, animation) (Roughly estimated duration: 24 to 32 working
hours)
40.The second masaa invoice has been sent to the client (reception has
been confirmed). The client second slice of the contractually agreed
upon remuneration has been received by masaa (see contract, see
invoice, see bank statement)
GATEWAY VII:
41. If steps 30 and 32 are not checked within ample time masaa must pause or stop the
project. The project acceptability is put on hold until further notice or the client has
been notified we can no longer handle the project. No deliverables or versions
thereof in any media or format are handed to the client. We can direct the client to
another service provider.
If the other steps can not be fulfilled masaa needs to assess how this affects the
project and whether or not the client needs to be contacted to be informed or to
renegotiate certain terms within the contract. masaa might need to invest additional
resources to fulfill the project (time, HR, funds, etc).
If the client has fulfilled steps 27 and 29 and if masaa has fulfilled the other steps,
the project’s business justifications are achievable, acceptable and can be taken to
the next stage.
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42. 3D models have been made [digital (technical or rendered) and/or
physical (i.e. additive or subtractive 3D printing processes)] (Roughly
estimated duration: 32 to 40 working hours)
Maximum Duration: 40 working hours (step 40)
GATEWAY IIX:
43. If step 34 is not checked within ample time masaa might need to invest additional
resources to fulfill the project (time, HR, funds, etc). masaa needs to assess how this
affects the project and whether or not the client needs to be contacted to be
informed or to renegotiate certain terms within the contract.
If step 34 has been fulfilled the project’s business justifications are achievable and
can be taken to the next stage.
44. The planning permission drawings (to receive the governmental
certificates) have been outsourced & delivered (i.e. for fire safety and
other certificates). (Contract signed, deliverables and schedule locked
down) (Roughly estimated duration: 24 working hours)
45.The decorators have been contacted for pitching (24 working hours)
46.Material list is composed and samples collected + centralized
(Roughly estimated duration: 40-80 working hours)
47.The material sample showcase (drawer/canvas) has been ordered for
fabrication (all its specifications have been communicated) and an
allocated person within masaa has been assigned to follow up and
pick it up.
48.Construction teams have been contacted for pitching (Roughly
49.Contractor short list sheets have been composed and communicated
with masaa management (i.e. info sheets on who, what, when, how
much) (Roughly estimated duration: 16 working hours)
50.The project manager has been assigned (freelance/outsourced),
locked down, briefed, and scheduled. (Roughly estimated duration: 16
working hours)
51.Large scale/custom-made furniture manufacturers have been
contacted for pitching. (Roughly estimated duration: 24 working hours)
52. tba
GATEWAY IX:
53. If mainly steps 42, 45 and 47 are not checked within ample time masaa might need
to invest additional resources to fulfill the project (time, HR, funds, etc). masaa needs
to assess how this affects the project and whether or not the client needs to be
contacted to be informed or to renegotiate certain terms within the contract.
If the steps 42 to 49 have been fulfilled the project’s business justifications are
achievable and can be taken to the next stage.
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Presentation & Delivery Stage
54.The date of delivery and handover to the client has been locked
down contractually. The location and time of delivery and hand-over
has been formally confirmed with the client. (Estimated duration: 0.5
working hours)
55.All main media and content needs, processes and target(s) (for the
deliverables) are identified (see checklist ___ ) (Roughly estimated duration:
8 working hours)
NOTE 1: the following steps “a.” through “s.” should be migrated into a separate checklist
NOTE 2: this stage currently mainly focuses on paper media (i.e. print). Though, any media can be
implemented and a process can be constructed for it.
NOTE 3: the following steps imply actions and resources and have been sub-categorized as HR-, content-,
media- or overarching process-related. This should be fine-tuned in accordance to the needs.
a. (HR) A (outsourced) 2D (print) designer for layout (in InDesign,
Illustrator and other relevant environments) has been selected,
locked down and briefed. A singular person supervising and
communicating with the designer within masaa has been
assigned (i.e. an editor). (Rough estimated duration: 8 working
hours)
b. (PROCESS) Editorial steps have been undertaken to maximize
the quality of all deliverables. An inhouse “editor” has been
assigned (besides the person in charge of overall masaa quality
control). (Rough estimated duration: 2 working hours)
c. (CONTENT) The relevant research elements (i.e. text, image or
other media and content) have been collected and streamlined
for publication. Sources have been collected properly and
organized in reference in accordance to proper citation/style
sheet and copyright regulations. (Rough estimated duration: 16
working hours)
d. (CONTENT) The relevant preexisting data has been collected,
interpreted and streamlined for publication. (Rough estimated
e. (CONTENT) The selected design options have been centralized
and prepared for publication. (Rough estimated duration: 2
working hours)
PART 3

f. (CONTENT) The strategy, the “why” masaa choose one or
other direction has been locked down and prepared for
publication (Rough estimated duration: 2 working hours)
g. (CONTENT) The selected target design has been locked down
and prepared for publication (Rough estimated duration: 2
working hours)
h. (CONTENT) Plans are locked down, fine-tuned and prepared
for publication (Rough estimated duration: 2 working hours)
i. (CONTENT) Renderings are fine-tuned, iterated and locked
down, and prepared for publication (Rough estimated duration:
4 working hours)
j. (CONTENT) Ratios, regulations, considerations (i.e.
circulation, green ratios, etc) have been identified, prepared and
locked down for publication (Rough estimated duration: 2
working hours)
k. (MEDIA) The proper presentation, print and other media
templates have been decided on and prepared for publication
(Rough estimated duration: 4 working hours)
l. (MEDIA) Any additional media has been decided and locked
down and prepared for publication (Rough estimated duration:
4 working hours)
m. (PROCESS) The proper editorial process has been gone
through and content, layout and format have been decided and
locked down by (i) the in-house editor, (ii) the outsourced print
or (iii) specialized media designer and (iv) by masaa’s overall
quality controller. (Rough estimated duration: 4 working hours)
n. (MEDIA) All media aspects have been discussed, defined and
locked down (i.e. paper thickness, print quality, binding quality,
recto verso printing) (Rough estimated duration: 3 working
hours)
o. (MEDIA) Extra deliverables have been finalized and locked
down (i.e. models, animation) (Rough estimated duration: 4
working hours)
p. (MEDIA) In-house soft copy (i.e. viewing within proper software
on calibrated screen) and hard copy proofing (i.e. lower-cost
ink-jet print) has been organized and finalized. (Rough
q. (MEDIA) The proofing process has been signed off on its
results have been verified and locked down following rigorous
quality control. The results have been communicated formally
to the printer. (Rough estimated duration: 2 working hours)
r. (MEDIA) The outsourced printer has been selected and
scheduled for (i) off-press proofing (i.e. test printing, color
proofing & color management, etc), (ii) press proofing and (iii)
final printing. (Rough estimated duration: 2 working hours)

s. (MEDIA) The outsourced printer has gone through (i) off-press
proofing (i.e. test printing, color proofing & color management,
etc), (ii) press proofing. Masaa’s designer, editor and quality
controller have signed off on the proofing (Rough estimated
t. (MEDIA) The outsourced printer has concluded (iii) the final
printing phase. Masaa’s designer, editor and quality controller
have signed off on the quality (i.e. proper and solid binding,
consistent margins, no smudges, consistent and agreed-upon
colors, etc) and quantity. (Rough estimated duration: 8 working
hours)
u. (MEDIA) The print and other media have been delivered onto
the masaa premises 48 hours before the deadline.
56.Presentation and handover of deliverables has been rounded up.
57. (If the contractual responsibility has been decided to end after the
design stage) masaa has sent the third and last invoice to the client.
The client’s transfer of this third slice has been received in masaa’s
bank account (check contract, check invoice, check bank statement)
GATEWAY X:
58. If steps before step 57 are not checked within ample time masaa might need to
invest additional resources to fulfill the project (time, HR, funds, etc). masaa needs to
assess how this affects the project and whether or not the client needs to be
contacted to be informed or to renegotiate certain terms within the contract. If step
57 has not been checked masaa can request the legal department to take necessary
actions if several formal requests to the client have failed. If the steps 54 to 57 have
been fulfilled and if no further stages of construction are defined within the contract,
the project’s business justifications are rounded. The project can be filled and
closed. If further stages need to be fulfilled beyond those mentioned in the contract
an additional contract needs to be negotiated. If further stages are stipulated within
the contract the process can move on to the next production part and stages of
construction.
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Production II (Construction) Stage
(Currently, mainly masaa’s interior design department)
59.The material/sample showcase drawer/canvas has been constructed
and is available within masaa’s office (note: someone within masaa
has been allocated to pick it up) (Roughly estimated duration: 16
working hours)
60.All necessary drawings (floor, ceiling, wall plans; sections, 3D
perspectives, details, etc) to commence construction are available to,
and have been distributed to the project manager and the
construction team leaders. [These resources should have been
finished during the Production I (Design) Stage]
61.Contractor & team have been selected, locked down, briefed, and
scheduled to commence work. (Roughly estimated duration: 24
working hours)
62.Subcontractors have been identified, locked down and scheduled.3
(Roughly estimated duration: 8 working hours)
63.
64.Specialists have been identified, locked down and scheduled.4
(Roughly estimated duration: 8 working hours)
65.All necessary (governmental) institutions in charge of regulations (i.e.
health and safety such as fire, etc) have been organized for
certification and have been provided with all the necessary
documents, scheduling and contact information. (Roughly estimated
66.The project manager has locked down the schedule in communication
with masaa, the (sub) contractors and other relevant third parties.5
(Roughly estimated duration: 16 to 24 working hours)

3
Roughly estimated timing: the latest 40 working hours before the commencement of their deployment) (Roughly
estimated duration: to be announced and depending on the type of work. This should be in accordance to the work
schedule as planned by the project manager.
4
supra
5 supra
PART 4

67.The material list has been locked down. The targeted materials have
been ordered and scheduled for delivery. (Roughly estimated duration:
16 working hours)
68.The decorative list has been locked down. The targeted decorative
objects have been ordered and are scheduled for delivery. (Roughly
services should be reevaluated and fine-tuned. If the latter is not
70.
71.TBA…

72..
STEP PROCESS STEP KEYWORD DURATION (ROUGHLY-V1)
IN WORKING HOURS
1 Needs 8
2 Resources 8
3 GATEWAY: PAUSE | STOP | GO 0.5
4 Contracts 40
6 Analysis
7 Brainstorm I
8 Research I (broad & superficial)
9 Feasibility
10 Limitations
11 Target point(s)
12 Case study
13 Client informed
14 Confirmation
Research II (in-depth & focused)

TERM definition
MAXIMUM DURATIONS Maximum durations have been roughlyly defined for each part and
each stage.
These are not absolute and can shift or alter in accordance to
masaa’s needs at that time or in relation to that specific project.
It must be remembered that any input (i.e. time spent) equals a
measurable output (i.e. financial, attention, energy, other
resources). It is a truism that any input | output requires available
resources (human, technological or financial attributes, etc). These
resources are not infinite. Therefore, to maximize, sustain or to
maintain them durations must be locked down for each project’s
stages at the earliest point in the process.
The “maximum duration” also defines the “ample time” within
which a status needs to be achieved for masaa to cross a gateway
into a next step or stage.
Note, the duration is not only defined by (i) number of working
hours but also by (ii) the number of people working on that what
needs time as well as (iii) the resources available to them. For
instance. If it takes 1 person 8 hours to offer a deliverable it should
take 2 people less time (though not simply mathematically half that
time)
DESIGN BRIEF The design brief shall be unique to every project. Yet, its
underlying logic shall remain: it defines requirements and
constraints. It will define procedures, methods, organizational
structures, consultants and other.
THIS DOCUMENTS VERSION, DATE OF
EDIT AND EDITOR NAME
V1-july192012-jhauters
V2-july232012-jhauters
ASSESSMENT STAGE During this stage we prepare the project. We decide if (i) we can
(technically, scheduling, resources, etc) and if (ii) we want (morally,
financially, aesthetically, branding, communicative, etc) deliver the project
before legally (i.e. contractually) committing to it with the client. During the
(informal) initial contact with the client, the client has been made aware of
this stage’s attributes. After the first official (or second) meeting steps 1
and 2 must have been locked down. This implies masaa must have all
necessary tools available (i.e. questionnaire, etc) to debrief the client during
the meeting that covers steps 1 and 2.

masaa general process checklist-v2

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