applying lean principles to extend our data platform with new capabilities, rolling out in an heterogeneous environment, each step paying off and maturing your organization to unlock the potential of your companies data

1. Lean principles
implementing your
data platform
Business Analytics 2016
München
© 2016 Jan Friebe

2. Lean principles
implementing your
[online] data platform
Business Analytics 2016
München
© 2016 Jan Friebe

3. 3
This speech was prepared by me in my own personal
capacity. The opinions expressed in this article are the
author's own and do not reflect the view of the company
the author works for
DISCLAIMER
© 2016 Jan Friebe

4. 4
Head of Order & Master Data Management
Finance
HR
CC Sales
Product R&D
ABOUT ME © 2016 Jan Friebe

5. 4
Head of Order & Master Data Management
Finance
HR
CC Sales
Product R&D
ABOUT ME © 2016 Jan Friebe
Business Support Systems
Head of Order & Master Data Management

6. 5ABOUT ME © 2016 Jan Friebe
BI ?

7. 6
Development
© 2016 Jan Friebe

8. 7 © 2016 Jan Friebe
Division 1 Division 2

9. 8
provided to
DIV 1
provided to
DIV 2
© 2016 Jan Friebe

10. 8
provided to
DIV 1
provided to
DIV 2
© 2016 Jan Friebe

11. 8
provided to
DIV 1
provided to
DIV 2
Business Intelligence inside!
Business Support Systems
Customer Care Systems (CRM)
© 2016 Jan Friebe

12. 9 © 2016 Jan Friebe
receiving
business
units
provided to
DIV 2
?

13. receiving
business
units
10 © 2016 Jan Friebe
receiving
business
units
no business value
!
provided to
DIV 2
replaced services
from DIV2

14. 11 © 2016 Jan Friebe
receiving
business
units
provided to
DIV 2

15. 11 © 2016 Jan Friebe
receiving
business
units
provided to
DIV 2

16. 11 © 2016 Jan Friebe
receiving
business
units
provided to
DIV 2
VALUE
?
COST

17. 12 © 2016 Jan Friebe
BIGdata
the next BIG thing !

18. 13 © 2016 Jan Friebe
BIG DATAconsulting
analytics workbench
hardware

19. 14 © 2016 Jan Friebe
description amount
analytics cluster €
consulting expenses €
big hadoop cluster €
governance board €
new central organization €
subtotal €€
+ hidden costs €€€
a real big sum of euros
with an unclear return
!

20. 15 © 2016 Jan Friebe
disappointed
agility expectations
magic big data wow?
what went wrong?
how do we get out of
the trough?

21. 16 © 2016 Jan Friebe
!
value proposition
failed attempts
adaption speed / efforts
size of initial investment
big data expertise

22. 17 © 2016 Jan Friebe
receiving
business
units VALUE
BI Strategy
provided to
DIV 2
COST

23. 18 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Information
Portal
Biz
Dev

24. 19 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Information
Portal
BSS
master data
CRM
comms
DWH

25. 20 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Information
Portal
daily reporting
preparation of data marts
data extraction

26. 21 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Information
Portal
Customer
Service
Optimization
Online Sales
Product
Owners
Products
Explorative
Access
Profiles
Services
explorative access to data
online availability
tap new data sources
daily reporting
preparation of data marts
data extraction

27. lean principles
22 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

28. lean principles
23 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection
value proposition
failed attempts
adaption speed / efforts
size of initial investment
!

29. lean principles
24 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

30. 25 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Customer
Service
Optimization
Online Sales
Product
Owners
Products
new products
cost reduction
value through value

31. lean principles
26 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

32. DATA PLATFORM
DATA TO SCHOTTER

33. 28 © 2016 Jan Friebe
generate insights monetizetap & provide

34. 28 © 2016 Jan Friebe
generate insights monetizetap & provide

35. 29 © 2016 Jan Friebe
•explorative access to data…
develop tools and skills: data science
generate insights tap & provide monetize
experts
(central)
professional
(decentral)
semi professional
(decentral)
amateurs
(decentral)
… to as many as possible!

36. 30 © 2016 Jan Friebe
•tap new data sources
integrate new „big data“ technologies
•provide data platform
data hub, services, analytics
generate insights tap & provide monetize
think online, explorative, big

37. Organizational Support
31 © 2016 Jan Friebe
generate insights tap & provide monetize
central
•pave the way with early adopters
position the initiative, align with business goals
•central small nucleus
consulting, lightweight governance, platform
decentral approach

38. lean principles
32 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

39. 33 © 2016 Jan Friebe
Typically when you first map the Value Stream you
will find that only 5% of activities add value…
Eliminating this waste ensures that your product
or service “flows” to the customer without any
interruption, detour or waiting
“
http://www.cardiff.ac.uk/lean/principles/

40. 34 © 2016 Jan Friebe
generate insights tap & provide monetize

41. 35 © 2016 Jan Friebe
•make adoption easy
support multiple scenarios, provide training
and consulting
Analytics
Sandbox
DPAdapter
local logfiles
existing local
analytics
system
local logfiles
Data sources
connected to data
platform
Data Platform
generate insights tap & provide monetize
to as many as possible!
explorative access to data

42. 36 © 2016 Jan Friebe
generate insights tap & provide monetize
most efficient
data import
expertise in processing
& data mgmt. & deliveryblueprints
Frontends
BSSCustomer Care
ProductsExternal

43. networked organizational
37 © 2016 Jan Friebe
generate insights tap & provide monetize
central organization
decentral organization
networked solution
expanded project by project
central [small] supporting
organization to provide
data platform, security, quality,
governance, training…

44. lean principles
38 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

45. 39 © 2016 Jan Friebe
Frontends
web shops
control panels
Finance /
Controlling
Sales
Customer
Management
Customer
Service
Optimization
Online Sales
Product
Owners
Big Data Hub
Products
DWH
BSS
master data
CRM
comms
Customer Care Products
IVR information
actions in CRM
External
insights regarding
customers markets
customers &
customers’ customers
Data Platform
Explorative
Access
Profiles
Services
Information
Portal

46. 40 © 2016 Jan Friebe
Frontends
web shops
control panels
Finance /
Controlling
Sales
Customer
Management
Customer
Service
Optimization
Online Sales
Product
Owners
Big Data Hub
Products
DWH
BSS
master data
CRM
comms
Customer Care Products
IVR information
actions in CRM
External
insights regarding
customers markets
customers &
customers’ customers
Explorative
Access
Profiles
Services
Information
Portal

47. 41 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Customer
Service
Optimization
Online Sales
Product
Owners
Products
new products
cost reduction
value through value

48. 41 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Customer
Service
Optimization
Online Sales
Product
Owners
Products
new products
cost reduction
value through value
don’t want to share all our secrets…
so some basic examples of each area

49. 42 © 2016 Jan Friebe
Finance /
Controlling
Sales
Customer
Management
Products
DWH
BSS
master data
CRM
comms
Products
customers &
customers’ customers
Information
Portal
new products
Big Data Hub
Profiles
Services

50. 43 © 2016 Jan Friebe
new products

51. 44 © 2016 Jan Friebe
Finance /
Controlling
Sales Products
DWH
BSS
master data
CRM
comms
Products
customers &
customers’ customers
Information
Portal
Big Data Hub
Profiles
Services
Customer
Management
Explorative
Access
Customer Care
IVR information
actions in CRM
Frontends
web shops
control panels
cost reduction

52. 45 © 2016 Jan Friebe
Finance /
Controlling
Sales Products
DWH
Products
customers &
customers’ customers
Information
Portal
Big Data Hub
Profiles
Services
Customer
Management
Explorative
Access
Customer
Service
Optimization
BSS Customer CareFrontends
master data
CRM
comms
IVR information
actions in CRM
web shops
control panels
cost reduction

53. 46 © 2016 Jan Friebe
online self
care
send reset
password link
• 29.03.2016 10:36 login failed
• 29.03.2016 10:37 login failed
• 29.03.2016 10:39 login failed
recent failed login
attempts
are you calling
regarding login
failures
?
no
recent failed login
attempts ?
cost reduction
30%
data platform
IVR
yes

54. 46 © 2016 Jan Friebe
online self
care
send reset
password link
• 29.03.2016 10:36 login failed
• 29.03.2016 10:37 login failed
• 29.03.2016 10:39 login failed
recent failed login
attempts
are you calling
regarding login
failures
?
no
recent failed login
attempts ?
cost reduction
30%
data platform
IVR
yes

55. 47 © 2016 Jan Friebe
Finance /
Controlling
Sales Products
DWH
BSS
master data
CRM
comms
Information
Portal
Big Data Hub
Profiles
Services
Customer
Management
Explorative
Access
Customer
Service
Optimization
Customer Care
IVR information
actions in CRM
Frontends
web shops
control panels
value through value
Products
customers &
customers’ customers

56. 48 © 2016 Jan Friebe
Finance /
Controlling
Sales Products
DWH
BSS
master data
CRM
comms
Products
customers &
customers’ customers
Information
Portal
Big Data Hub
Profiles
Services
Customer
Management
Explorative
Access
Customer
Service
Optimization
Customer Care
IVR information
actions in CRM
Frontends
web shops
control panels
value through value
Online Sales

57. 49 © 2016 Jan Friebe
value through value
67%23%
your customers are
increasingly mobile
check your website for
free now
we do offer a product to
help you
win-win

58. lean principles
50 © 2016 Jan Friebe
identify customers & specify value
identify and map the value stream
create flow by eliminating waste
respond to customer pull
pursue perfection

59. 51 © 2016 Jan Friebe
decrease cycle time

60. 52 © 2016 Jan Friebe
invest into your value stream
generate insights monetizetap & provide

61. 52 © 2016 Jan Friebe
invest into your value stream
generate insights monetizetap & provide

62. 53 © 2016 Jan Friebe
network your organization
unlock the
potential of
your data
mature the use
of data in your
organization

63. key learnings
54 © 2016 Jan Friebe
start with a [expert] nucleus
positioning:
align with
business goals
invest into
your value
stream
network your organization