2. Breadwinners
Breadwinners is an initiative to allow people who are
unemployed to start up their own business delivering
bread by a bike with a trailer attached.
There were 5 different trailers which all had their own
image to differentiate the sellers. This meant there
were 5 artworks as well as a Breadwinners logo face
artwork for the back of the trailer. There were also
stickers of the logos to be artworked.
As well as managing the project by sorting out
image licensing and getting printer specifications, I
also retouched three of the images and then placed
all five of the images into the cutter for the
Breadwinners bike trailers. I also placed the
Breadwinners logos onto sticker templates.
The Breadwinner and Breadwinners sticker.
This is the back face of the Breadwinners trailer.
The designs for the Breadwinners trailers were
“Bread heads” - two Victorian gentlemen with
loaves of bread for heads.
Einstein writing bread on the blackboard.
Popeye holding a loaf of bread.
A Pop art style image of the word “Bread”.
An image of rolls flying through the sky.
I sourced the images of the bread and the
Victorian gentleman and created the Bread heads
on Photoshop, I also used my illustration skills
to create a consistent look for the shading of the
bread and the clothing.
The finished Bread Heads also had a coloured
background to match the original design.
3. The design for the Popeye image was Popeye
holding a loaf of bread. Unfortunately we
needed to acquire the rights to use Popeye and
this resulted in needing an approved image
following the guidelines of King Features, the
company that owns Popeye.
I had a small selection of Popeye images I could
choose from and had to then try and replicate the
original design, including the bread.
The final image also had to have a Popeye logo
and trademark and required a fair amount of
re-touching.
The top right image of Popeye was the original
design, an image found on google. Notice the blue
hat, sky blue sleeves and slightly darker skin.
The selection of Popeye images also came with
colour and branding guidelines, which turned out
to be slightly different from the image used for the
original design concept.
For the Einstein image, all I needed to do was get rid
of his text so that it could be replaced with the word
bread. I tried to make the blackboard look like it had
just been wiped down.
4. All five of the different Breadwinners trailers artworks.
6. The artwork requirements for Newby varied from small labels to large boxes. All of the projects required
layer adjustments, correct pantone colour selections and accurate placement of the copy. Some of the
projects also required image placement and sizing which also meant checking the links.
There have been quite a lot of variants from the same projects. The loose tea tin front labels had 7 different
varieties, the loose leaf tea boxes had 15 varieties and the tea bag sachets and tags had 25 varieties.
Newby Tea
Two of the Seven Loose Tea Tin labels. The tins were hand crafted so it was only the labels that I needed to artwork.
The teabag sachets each had a unique image on the front and then
the back had copy and logos which differed on each pack. Again
colour and ink types were important to set up. The text was either
black or white depending on how dark the pantone colour was, this
was often left to my judgement.
The tea tags were simple, just needing changes to the text and
colour and to be consistent with the sachets and the boxes.
7. The loose leaf tea boxes were mostly completed by the designer, but still required me to check over
and edit the text, re-scale some of the images, set the colours to pantones, set the links to the
correct locations and ensure everything was on the correct layer.
8. Colart
Colart required a 42 page Specification document with Draft Cutter designs. I had about 14 different cutters
to draw up on Illustrator, but then some of the boxes used the same cutters as others. Because the cutters
were larger than the A3 Art boards, I had to create them separately and then scale them down to 60%.
The document needed to follow the LM house style and be consistent through out. Due to the ever
changing nature of the project, I had to move art boards around constantly, so I had to name each
individual art board, which came in handy when I had to shuffle the pages around about 4 times.
Example of one of the Spec pages and 5 of the cutters I drew.
9. Example of the disastrous art board layout as the document got bigger
each time.
I had to make each page name as elaborate as possible so that the
order of the print out and PDFs were accurate.
10. Front
Back
Lewis Moberly
I was put in charge of sorting out the company branded USB memory sticks for Lewis Moberly.
This involved me sourcing the different websites that make customised USB sticks for companies and
getting quotes and dummy samples of the USB sticks.
Once the USB stick style was decided on by the company Director and one of the Designers, I artworked
the USB template and created a mock up on Photoshop, which was then sent to the chosen supplier.
The finished article ended up looking exactly like the mock-up I had made on Photoshop.
