Diana Parra has over 15 years of experience in television programming, scheduling, and rights management across various networks and studios. She is skilled in analyzing programming trends, curating content libraries, developing scheduling strategies, and negotiating rights to maximize viewership and revenue. Her past roles include managing programming for MGM Studios, Warner Bros., Universal, Disney, and Discovery Networks across various platforms.

1. Diana Parra
138 Woodruff Ave
Scarsdale, NY 10583
Home (914) 472 - 2035
Mobile: (310) 741 – 8301
dianacparra@gmail.com
Skills/Qualifications
*Detail and results-oriented professional with expertise in multi-cultural and fast-paced
environments. Working closely with Executives of networks and through the ability to curate
library, and identify network needs I was successful in increasing ratings in syndicated
packages and This TV, as well as IMPACT, MGM’s VOD service which doubled in
viewership, MGMHD subscribers increased as well from 2K to 10K.
*Quick learner with an ability to rapidly achieve organizational integration, assimilate
job requirements and employ new methodologies if needed. At ease in high stress
environments requiring superior ability to effectively handle multi-task levels of
responsibility.
*Excellent analysis, time management, interpersonal and communication skills. Proven
ability to work efficiently in both teamwork and independent environments. Passionate
about television programming scheduling, among the many details of television
scheduling, I love the challenge of having to curate content, and analyze the strengths
of the network keeping branding and positioning in mind in order to create thematic
programming, counter programming strategies, pitch new ideas and compete for
viewers. I am eager to get back to work, to my true love.
Professional Experience
11/08 to 12/11 MGM Studios Century City, CA
Domestic Television Sales - Rights Manager
Create and execute the company's distribution strategies to maximize exposure and
revenue for the company's content within the company's existing distribution footprint that
includes Syndication Packages, Digital Network This TV, VOD-IMPACT, and MGMHD
keeping in mind goals of the Domestic Television sales team.
Create the scheduling strategy of the prime time block for the digital network This TV,
IMPACT (VOD), and all MGM syndicated packages, as well as yearly Roll out plans for
all networks through strategic planning, windowing, as well as branding positioning and
management. Partner with various internal departments including Research, and Ad Sales
to produce programming plans. Search library for titles that target the demo in order to
build and strengthen the brands. Network operations and internal departments liaison on all
This TV prime time, IMPACT, and MGM syndicated schedule changes. Analyze and
report transaction trends of IMPACT (VOD). Manage IMPACT programming budget.

2. Work with VP’s to research, curate library and implement possible internal synergies and
programming stunts for all Networks. Create strategies to strengthen on-demand business
segments including stacking SVOD rights and packaging on-demand titles for cable
clients.
Responsible for monthly financial title allocations for MGMHD, and IMPACT networks.
Curate MGM’s library, contract right details, and needs of MGM’s channels in order to
strategically and creatively window titles for individual needs with branding and
positioning of networks in mind.
Manage rights for all media, and windows between MGM Television assets including
Digital T.V. Curate MGM library with the mind set of launching new digital, SVOD
channels, in order to maximize revenue, work with executives in creating presentations and
sales pitches for possible channels.
Manage hulu.com inventory, create and implement scheduling strategy.
Responsible for managing the re-mastering budget, as well as curate and pitch/propose the
films to be transferred to HD.
Oversee maintenance and updating of product databases, spreadsheets and charts.
Coordinate the timely flow of information to sales, contract services, channels groups, business
affairs and finance.
03/04 to 12/05 WBTV Distribution LLC Sunrise, FL
Warner Channel Acquisitions Planner (Latin America)
Create possible Business Plan/Acquisition Models with respective grids for new network,
including roll-out plans for each series and premiere dates, project shelf life, and long-term
usage of series.
Actively research United States Networks’- programming trends, as well as research Latin
America competitors’ grids and ratings, along with competitor’s programming events, and
highlights to be utilized during the creation of the possible program(s) scheduling and
programming strategy. Create programming highlights.
Manage program submissions, as well as screen, review and submit recommendations to
GM, and VP of Programming. Draft deal memo, and negotiate terms and conditions of 3rd
party acquisitions.
Prepare for acquisition markets, L.A. Screenings and MIPCOM.
Act as Video Compliance department - censor and format films to network specifications.
11/01 to 9/03 Universal Studios Television Distribution Coral Gables, FL
Sales Coordinator (Latin America)

3. Manage product inventory and availability windows utilizing the internal database system
for both Pan Regional and Terrestrial Television. Create the sales projections, and deal
memos. Create cost allocations in sales packages by researching U.S.A. box office
numbers, local box office numbers and previous sales (series/films) to assure proper value
of product.
Create sales packages and presentation based on client’s needs for both Pan Regional and
Terrestrial Television. Successfully brought new Pan Regional clients such as Disney, and
Discovery through extensive inventory research and targeted program placement/sales.
Increased margin gain from Pan Regional Kids broadcasters.
Prepare for sales markets, NATPE, MIP, L.A. Screenings, and MIPCOM.
Identified and implemented new methods of using existing technology to help users work
efficiently, such as creating/revising macros and spreadsheets in excel.
05/01 to 11/01 Walt Disney Television Coral Gables, FL
Disney Channel Programming Planner - Brazil
Propose programming strategy based on active research of U.S. children’s programming
trends, as well as Latin America’s competitor’s grids and ratings. Create the grids and
carry out scheduling programming changes. Project shelf life, and long-term usage of
series, and liaison with network operations.
Source and manage music video inventory for broadcast and production of Disney A Go-
Go. Establish contacts with Music Labels for possible programming/marketing
opportunities.
Act as back up when necessary to create daily logs – insert program formats, ID’s, promos,
bumps, interstitials the entire On-Air contents of the 24-hour schedule.
5/99 to 5/01 Discovery Communications Inc. Miami, FL
Programming & Acquisitions Coordinator for Discovery Networks Latin America/Iberia
Populate the programming system for Discovery Channel, People + Arts, Animal Planet,
Discovery Kids, Discovery Health, Travel & Adventure Latin America/Iberia. Attend
programming markets NATPE, MIP and MIPCOM and source competitive programming at for all
Discovery Networks Latin America.
Responsible for pre-screening programs for possible acquisition and maintain communication with
distributors, and producers regarding status of submissions.
Work closely with Business Affairs to secure acquisition of program(s) and availability of needed
deliverables for Discovery Networks: audio specs, b-roll, promotional material, program reviews,
program synopsis and U.S. ratings.

4. (Responsibilities during the last 4 months) Propose programming changes and strategy for
Discovery Kids Latin America based on U.S. Kids Networks programming trends, as well as Latin
America’s competitor’s grids and ratings. Produce viewing material for focus groups. Coordinate
repackaging of shorts. Create premiering hours (rollout) for Discovery Kids. Create programming
stunts, and events for Discovery Kids Latin America. Work in tandem with network operations to
assure premiere dates were met.
Maintain Discovery Networks programming VHS/DVD Sales presentation library.