This document discusses a link generator tool created by Nokia that allows attribution of partner traffic by channel. In six months, the tool accounted for 30% of all traffic to partner sites from Nokia properties. It also discusses improving customer satisfaction at T-Mobile and online upgrades at another company. The vision is outlined as presenting engaging content and simplifying the user experience. Conversion rates increased at Virgin Media after optimizing the checkout process based on a UX review. The document closes by providing contact information for James Hoeksma and quotes praising his meeting note illustrations.

1. Link generator
Nokia: Creator of a global tool which:
• Allows the creation of tracked links to partners
• Attributed by channel (Facebook, Bought
Media, etc.)
In 6 months this accounted for 30% of all traffic
to partner sites from all Nokia properties.
These leads are 1 of 4 Nokia Online KPI’s.
Technology, Media and Telecoms

3. Customer satisfaction raised YOY
by 35% at T-Mobile – to highest
European T-Mobile CSat rating.

4. Online upgrades increased 168%

6. Vision:
To be bold in how we present page content and design…engaging
user experience that simplifies and informs

7. UCD review Virgin
Media check out = 43%
conversion increase
Individual professional review the
Virgin Media funnel, optimised for
conversion, increase based purely on
flow changes.

8. Team building
Recruited and mentored team of UX
designers, UX specialists to deliver best
practice in all online work.

9. Illustrated meeting notes
“I found James’ work to be creative, accurate and a great
way to bring my speech to life after the fact!” Chris
Capossela. Executive Vice President and Chief Marketing
Officer, Microsoft
“I would say that I always enjoyed your visual summaries -
they were fun, accurate and inspiring.” Tuula Rytila, CMO
Mobile device Marketing at Microsoft

10. Thank You
James Hoeksma is at:
jameshoeksma@hotmail.com
+44 7949 918 500