Learn how proximity marketing can help to innovate in retail spaces and drive footfall and retail brand awareness.

1. Of consumers are more likely to
engage with location-based
advertising.
PROXIMITY MARKETING
How will it benefit
my retail space?
TYPES OF NOTIFICATIONS
You’re low on battery.
Why not pop into the Telia
store for a free coffee and a
charge?
Brands can use proximity
technology to send notifications
and connect with customers.
These notifications generate
incredibly high conversion rates
as they takes into consideration
important user data. Because of
this the campaigns generate
incredibly high conversion rates.
The notifications are relevant
and valuable to the customer.
Looking for a cheaper way to
get fit? PureGym is now £17
a month.
Welcome to Tesco, head
over to aisle 4 to get three
Cadburys bars for £1.
Mobile technology is becoming more popular. It’s
possible for retail brands to utilise the emerging
technologies and the increasingly connected IoT to
reach their audiences with unprecedented accuracy
and relevance.
Proximity marketing also allows for rich insights into
customer activity and provides the opportunity for
brands to innovate and develop effective retail
environments.
“As cities become
smarter it’s more
important than ever
for brands to
integrate with this
technology and
stand out from their
retail competition.”
What is
SOME STATS
57%
Of consumers are more likely to
engage with location-based
advertising.
THE TECH
Bluetooth beacons
can be used to send
notifications at
extremely specific
locations.
Wi-Fi and geofences
can measure when
users enter, exit or
dwell and send
notifications based
on this.
Other technology
such as NFC tags
can digitalise
ineffective channels.
Notifications can be
sent when a user enters
a particular area around
a retail store. It can also
further be defined on
other conditions (in this
case battery life).
Using location data,
users can be targeted
when they are within a
competitors retail space.
Brands can then inform
audiences of their
current promotions.
Brands can send
notifications when a
users enters a store,
this can direct them
directly to offers and
promotions.
HOW RETAIL BRANDS
CAN BENEFIT
Increase brand engagement and drive footfall to
retail stores.
Enhance customer satisfaction and build brand
awareness and loyalty.
Influence purchase decisions through
personalised content.
Optimise marketing spend and deliver high ROI
72%
Of consumers will act on a call to
action from a message is they receive
it whilst in sight of the retailer.
Measure statistics and get campaign data in
real time.
Gain valuable insights into consumer
behaviour.
Use this data to understand your retail space.
millionNumber of Bluetooth beacons in
circulation by 2018 400