1. Project

2. Purpose:
Build, repair, and renovate
homes for those in need

3. Objectives
1. Raise donations for Giving Tuesday
2. Increase social media presence
3. Revamp monthly donation fan club

4. Tactics
 Press release/blog materials
 Care Week booth
 Grocery store campaign
 Email list
 Social media calendar

5. Decorating for Christmas is so
fun but nothing can distract us
from #GivingTuesday!
#HabitatUC
In just two days you can help give
someone a #HomefortheHolidays
by donating to #HabitatUC!
#GivingTuesday

6. Results
 Received 73 working email contacts for Constant
Contact
 Increased Facebook followers by about 19.3%

7. Recommendations
 Social media
a. Consolidate Facebook pages
b. Focus on stories of families and volunteers
c. Develop social media outlets
 Get ready for #GivingTuesday next year

8. Questions?