1. “Never stop testing, and your advertising will never stop improving” David Ogilvy
Division One Marketing
Synergy Customer Contact Platform

2. Adwords
Youtube
E-mail
Voice Messaging
Direct Mail Text Messaging
Banner ads+retargeting

3.  Increasing potential customer touches increases conversion of prospects and retention of
current client base.
 The chance for conversion of a potential prospect increases by 59% after the 5th touch.
 To maximize conversion, your ad campaigns should reach 12 touches per prospect.
Customer Contact

4. Direct Mail,
 Nada says “direct mail is still the most effective customer contact tool and sales
generator”.
 Our direct mail solutions are great for your sales and service departments.

5.  Email, useful for staying in touch with current customers.
 Also highly effective in driving new sales by communicating sales specials and
incentives to target prospect base.
 Using auto-intender files we are able to mass target interested shoppers in your area
to bring in conquest business.
 Open rates as high as 25% in certain programs!!
E-Mail, Marketing:

6.  Using your current customer base, re-animate clients with targeted voicemail drops
with current specials.
 Initial contact plus follow up messages increase conversion rates. Response rates over
15%
 Studies have shown over 96% of all voicemails are listened to, will the next one be
yours?
Voicemail Drops:

7. Text Messaging:
 Text messaging is a great way to communicate with your
current customers without calling them.
 99% of all text messages are read, make it your message
they read.
 Response rates from text marketing are over 10%, Re-
animate your customers!

8. Display-Banners, Impressions, and re-targeting:
 Division One is able geo-target and buy banners
direct from the demand supplier.
 Purchasing enough banners in an area can create a
virtual fence drowning out your competitor
advertising.
 Our pricing is so much better than our competition,
we can’t even put it in writing!

9.  Division One is able to pinpoint how your customers are searching for the
information when purchasing a car.
 This is determined by learning and implementing what phrases and words
are most sought out when researching a vehicle purchase in your market.
 Using these search parameters and creating custom YouTube creative, we
are able to be in front of your customers as often as possible.
Google, Adwords,
Adsense-

10.  Our force Multiplier program uses a combination of the above listed digital
services and your customer database to re-animate your current customers at an
accelerated rate.
 Banners, Voicemail, Texting, Email, Direct mail will create the optimum
amount of touches to ignite the customers interest.
 Customer action is increased by 59% after the 5th touch. The optimum
number of touches to create a buying cycle is between 12 to 15.
 If you don’t receive at least 100 inbound phone calls, you get your money back!
Division One Force Multiplier:

11. Company Review:
 Division One Marketing is a full service automotive advertising
agency. We can provide you with everything above, plus a wide
range of other tools.
 Our daily goal is a 5 to 1 ROI on your advertising dollars spent.
 Our products are supplier direct, this allows for extremely lower
pricing than our competition.
 Our company is founded on the principle of car guys helping car guys.

12. THANK YOU
Thank you for taking the time to learn more about
Division One Marketing. We are confident we will
make your advertising money perform.
www.trustd1.com
800-614-7251