This PowerPoint was used to help the Grace Place business become more successful at selling their products and efficient in running their business

1. Project Grace Place
Presented by: Tony Bartylla, Jeff Kundinger, Robert Rousseu & Anna McNamara
Friday, October 28th 2011

2. About Grace
Place
✤ Founded 1992
✤ Mission: To provide Christian
guidance, support, and
encouragement for women with
unplanned pregnancies and for
families experiencing
brokenness to help them
become storing, God-centered
families who are productive
citizens in their community.
✤ Two store locations:
✤ Rushford & Winona, MN

3. Objectives
✤ Assess window treatments & the connection to traffic in the store.
✤ Examine customer service between volunteers & shoppers.
✤ Determine if shoppers recognize a connection between the store
& ministry work.
✤ Compare and contrast Rushford location to Winona location &
determine differences & similarities.

4. Observational Findings
Females vs. Males Ages: 19 - 65
✤ Females
✤ Home items, seasonal
displays, clothing, and
27.5% jewelry.
Males
73.5% ✤ Males
Females
✤ Kitchenware, electronic
s, and books

5. Window Treatments
✤ Acoustic Cafe foot
traffic
✤ FREE Stuff table
✤ Frequent vs. new
customers

7. Volunteer Service Rushford
✤ Rushford – Great service
✤ Courteous
✤ Helpful
✤ Approachable
✤ Talkative
✤ Talked about faith ministry at end
of checkout

8. Volunteer Service Winona
✤ Winona – room for improvement
✤ Talk to regulars
✤ Located by the cash register, no
presence on floor
✤ Not involved in the shopping
experience
✤ Did not talk about ministry
affiliation

9. Volunteers and Shoppers
✤ Volunteers always located near
cash registers
✤ Unable to tell the difference
between employees and shoppers
✤ Mistaken other shoppers for
employees, shopper embarrassed
left immediately
✤ Verbal version of the “butt brush”
effect

10. Connection
✤ Winona
✤ 5% of shoppers were given
a brief overview
✤ Rushford
✤ Conveyed ministry work to
customers
✤ Poster board & photos

11. Recommendations &
Implementation
✤ Logo Enhancement
✤ Slogan
✤ Addition “Store” logo
✤ Centralized information location
✤ Bulletin board
✤ Enhance volunteer performance

12. Logo

13. Centralized location

14. Volunteers
✤ Wider variety of volunteers
✤ Winona State students
✤ Greetings
✤ Lanyards

15. Thank you.