Portfólio Ínsula/Neogama- Inglês

We are post-digital agency, born in this new
era, when the on/offline discussion makes no
sense anymore.
PLAN, CONCEPTUALIZE,
CREATE AND IMPLEMENT.
To all channels, in an integrated manner.
We are the only BTL agency that also provides
digital content and media. Because we were
born adapted to the laws of the
multidisciplinary jungle.

WE COUNT ON THE INTERNATIONAL
EXPERIENCE OF NEOGAMA/BBH
TO PLAN BRANDING AND MEDIA.
NEOGAMA/BBH is Latin-American hub of BBH network.
It is an expert in brand positioning, building and management ,
creating strong prima ideas that support communication in all
channels. It is one of the agencies with the highest investments in
media research, maximizing their clients' profitability.
North America
Latin America
Central Asia
China
East Asia & Oceania
Europe

Human
progress
Keep Walking
BUILDING A PRIME MATTER IDEA
NEOGAMA/BBH has created one of the most efficient positioning method, a 3-step process:
1 - analysis of the brand essence;
2 - definition of territory, the motivational space it will take in the consumer's mind;
3 - creation of the prime matter idea, which embodies and gives voice to the territory.
Territory Prime matter IdeaBrand
True feminine
modernity
Dream specialistExpertise
Powerful like you

ACTIVATION
Innovative actions,
impact and repercussion
for the brands.
PROMOTION
Planning, creation, management
and affirmation
in the trade.
EVENTS
Team with more than
300 events carried out
throughout the country.
RETAIL
Clients in the real estate,
automotive, and consumer
goods market.
ENDOMARKETING
Tailor-made projects,
for 200 or 300 thousand
employees.
DIGITAL
Chosen twice the digital
agency of the year.
ATL
Creativity in
communication with
effectiveness in the media.
POS
Original view and design,
always valuing the
product in the POS.
Skilled and dedicated professionals in each
discipline, connected to planning and
focused on conceiving and enabling winner
ideas that generate expertise.

ACTIVATION
PROMOTION
EVENTS
POS
DIGITAL
INTERNAL MARKETING
ATL / RETAIL
INCENTIVE

Mini On e
ATLATL / RETAIL
MINI ONE
INSTITUTIONAL CAMPAIGN TO
COMMUNICATE THE ARRIVAL OF THE
BRAND MINI TO AUTOSTAR STORES.

Mini On e
ATLATL / RETAIL
MINI ONE

ATL / RETAIL
INTEGRALMÉDICA CAMPAIGN
TO REINFORCE THE
PRESENCE OF THE BRAND
IN UFC AND MMA, WE
CREATED THE INSTITUTIONAL
ADVERTISING HIGHLIGHTING
THE TEAM OF ATHLETES THE
BRAND SPONSORS.

ATL / RETAIL
HERBALIFE'S PASSION FRUIT SHAKE MOUSSE LAUNCHING
WE LAUNCHED THE NEW
HERBALIFE'S SHAKE WITH AN
IRREVERENT CAMPAIGN,
RE-POSITIONING THE BRAND
AND INTRODUCING A VARIETY
OF FLAVORS, HIGHLIGHTING
THE PASSION FRUIT MOUSSE.
• Film 30”
• Advertising

ATL / RETAIL
HERBALIFE'S PASSION FRUIT SHAKE MOUSSE LAUNCHING

ATL / RETAIL
TIM LIBERTY
TO ANNOUNCE TIM'S "PLANO LIBERTY", WE CREATED A
OUT OF HOME CAMPAIGN IN OUTDOORS, BUS STOPS
AND STREET CLOCKS, AMONG OTHERS.

ATL / RETAIL
TIM LIBERTY
MODERN, ATTRACTIVE AND
EFFECTIVE COMMUNICATION FOR
COMBINED SALES OF IPHONE 5C
AND TIM'S "PLANO LIBERTY".

ATL / RETAIL
RENAULT – OPEN DOORS OPERATION
IN THE LAST 6 YEARS, WE HAVE BEEN RESPONSIBLE FOR THE LARGEST PROMOTIONAL
ACTION IN RENAULT: THE OPEN DOORS OPERATION. A PLAYFUL AND ATTRACTIVE
ACTION THAT, IN ADDITION TO GENERATING BRAND AWARENESS, HAS INCREASED
THE CLIENT FOOT TRAFFIC TO THE DEALERS.

ATL / RETAIL
RENAULT – OPEN DOORS OPERATION

BROOKFIELD REAL STATE RETAIL
THE AGENCY IS RESPONSIBLE FOR THE
ENTIRE COMMUNICATION OF
BROOKFIELD, INCLUDING DEVELOPMENTS
AND INSTITUTIONAL. IN 2013 WE WERE
RESPONSIBLE FOR THE LARGEST
LAUNCHING OF THE COMPANY IN SÃO
PAULO: CAMINHOS DA LAPA.
The concept takes the history of Lapa's
pioneer spirit, with an innovative
graphic line in this market.
ATL / RETAIL

BROOKFIELD REAL STATE RETAIL
ATL / RETAIL

ATL / RETAIL
REDE METODISTA DE EDUCAÇÃO
FOR THREE YEARS, WE CREATED THE
SELECTION PROCESS CAMPAIGNS,
WITH A MODERN LANGUAGE AND
FOCUSING ON THE EVOLUTION THE
COLLEGE PROVIDES: FROM STUDENT
TO A SKILLED PROFESSIONAL
PREPARED FOR
THE LABOR MARKET.
• Film 30”
• Advertising

ATL / RETAIL
REDE METODISTA DE EDUCAÇÃO

CONSTRUTORA SÃO JOSÉ
WE TAKE CARE OF THE COMPANY'S
COMMUNICATION IN ALL SEGMENTS:
HIGH LUXURY, RESIDENTIAL
CONDOMINIUMS OR BUSINESS
COMPLEXES, ADVERTISING THEIR
LAUNCHING IN THE LAST 5 YEARS.
ATL / RETAIL

ATL / RETAIL
CONSTRUTORA SÃO JOSÉ - CAC
The challenge was demonstrating
Construtora São José was also an expert
in commercial launchings, with a
campaign in which the results could be
obtained positively and quickly.
Insight: position CAC as a work environment that values well-being,
as it is located in front of Parque Villa Lobos.
BRAND TERRITORY PRIMA IDEA
CAC POSITIVITY
WORK WELL
IS THE BETTER BUSINESS

ATL / RETAIL

ATL / RETAIL
RESULTS
523units
92% sold (483 units)
And 90%in only 45 days

ATL / RETAIL
CONSTRUTORA SÃO JOSÉ - SANTO ANDRÉ
Launching a mixed-use enterprise (residential and commercial condominium)
in ABC - São Paulo, a region where Construtora São José was not known.
SANTO ANDRÉ
COMERCIAL
CONTEMPORARY
PROSPERITY
NEAR EVERYTHING
SO YOU CAN GO FARTHER
SANTO ANDRÉ
RESIDENCIAL
CONTEMPORARY
PROSPERITY
LIVE WHERE
LIFE HAPPENS

ATL / RETAIL
Advertising for Jardim Park Business Advertising for Jardim Park House

ATL / RETAIL
RESULTS
416units
97.5%sold
406 units in 43 days!

ATL / RETAIL
CONSTRUTORA SÃO JOSÉ - SERIDÓ
RE-POSITIONING THE PRODUCT
AND CREATING THE RE-
LAUNCHING CAMPAIGN OF
SERIDÓ - A HIGH-END ENTERPRISE
– IN ONE OF THE MOST VALUED
REGIONS IN THE CITY OF SÃO
PAULO.
SERIDÓ RECOGNIZE ADMITTEDLY UNIQUE

ATL / RETAIL

ATL / RETAIL
RESULTS
128units in total
40%sold in the first year
with the first campaign created.
23% sold in the re-launching.

CONSTRUTORA SÃO JOSÉ
ATL / RETAIL

ATL / RETAIL
SAWARY SABRINA/VARAL
IRREVERENT ADVERTISING
WITH SABRINA SATO,
POSTER GIRL FOR
SAWARY, HIGHLIGHTS
THE DESIRE FOR THE BRAND.

ATL / RETAIL
SAWARY SABRINA/VARAL

ACTIVATION
LAUNCHING OF GOD OF WAR ASCENSION
IMPACTING LAUNCHING OF THE
EXPECTED GAME GOD OF WAR WITH
THE PRESENCE OF UFC CHAMPIONS
MINOTOURO AND MINOTAURO.
Fans were able to challenge the
champions in the stores: Minotauro (SP)
and Minotouro (RJ).

ACTIVATION
LAUNCHING OF GOD OF WAR ASCENSION

ACTIVATION
GAME “BEYOND: TWO SOULS”
WITH A DIFFERENTIATED APPROACH
AND GAME FEATURES, WE CREATED
TEASER AND LAUNCHING ACTIONS.
We involved the clients in the ludic universe
of the gate, with a real-live quest for the
character.
We characterized the sales promoteurs as SWAT agents.

ACTIVATION
GAME “BEYOND: TWO SOULS”

ACTIVATION
WE LAUNCHED THE FIRST PS4
GAME IN BRAZIL, SURPRISING
A LEGION OF FANS IN FNAC
AT AVENIDA PAULISTA.
GAME “INFAMOUS: SECOND SON”
In cabins with light-painting, fans
simulated the game powers, and had
their pictures posted in Facebook.
• Playing stations
• Main character look-alike

ACTIVATION
GAME “INFAMOUS: SECOND SON”

A look-alike of the player Ronaldinho
Gaúcho waited on the clients and
taught them how to taste the doses
of the "little horse".
The clients played games between Atlético MG
and Bayern Munich at the PlayStation with “FIFA 14”.
ACTIVATION
WHITE HORSE – BLACK-AND-WHITE CAVALRY
TO TAKE ADVANTAGE OF ATLÉTICO MG
WINNING "TAÇA LIBERTADORES" AND
THE OPPORTUNITY TO PLAY FOR THE
CLUB'S WORLD TITLE, WE CREATED THE
BLACK-AND-WHITE CAVALRY.

ACTIVATION
WHITE HORSE – BLACK-AND-WHITE CAVALRY

TO REINFORCE BRADESCO'S IMAGE AND
GET THE BRAND CLOSER TO THE CARIOCAS
(PEOPLE BORN IN RIO DE JANEIRO), WE
CREATED A HUGE PHOTO PANEL FOR THE
POPULATION TO EXPRESS ITS SUPPORT TO
THE SELECTION OF THE CITY AS HOST OF
OLYMPIC GAMES 2016.
The big screen of 2.6 thousand m2 at Copacabana Beach
displayed the more than 500 photos received every day.
•Great return in spontaneous media, including internationally
•Victory show with the band Monobloco
ACTIVATION
BRADESCO AND YOU. PRESENCE IN RIO 2016 CHEERING CROWD

ACTIVATION
BRADESCO AND YOU. PRESENCE IN RIO 2016 CHEERING CROWD

WE CREATED AN ENVIRONMENT
WITH AUGMENTED REALITY TO
ACTIVATE BRADESCO'S
SPONSORSHIP OF CIRQUE DU
SOLEIL'S "QUIDAM".
Games exploring services and
products of the bank generated a
ludic relationship with the brand.
Cards with QR Code took the game to their
home's computer.
ACTIVATION
BRADESCO – CIRQUE DU SOLEIL

ACTIVATION
BRADESCO – CIRQUE DU SOLEIL

WE GAVE THE MOTHERS
THE GIFT OF AN ENTIRE DAY
OF CARE IN THE FASHION
SPACE IN SEVERAL SALES
POINTS OF BROOKFIELD.
Auto-makeup course,
fashion, well-being,
and life quality tips.
ACTIVATION
BROOKFIELD MOTHER'S DAY

ACTIVATION
BROOKFIELD MOTHER'S DAY

ACTIVATION
HERBALIFE – SOUP GIVE AWAY
AN AMUSING AND FUN
ACTIVATION TO LAUNCH THE FIRST
HERBALIFE SOUP, THE NUTRI SOUP.
We took by surprise, clients of a beauty salon when
bringing Julio Rocha (Brazilian actor) to offer Nutri
Soup for trial.
• Online battle between 3 famous brazilian actors on Facebook and Instagram to choose who would be
Herbalife´s cover boy: Julio Rocha, Henri Castelli e Dudu Azevedo.
• Action filmed was posted on YouTube and quickly viewed by fans and shared by millions.

ACTIVATION
HERBALIFE – SOUP GIVE AWAY

PROMOTION
MENTOS VIP VACATIONS
A SURPRISING TRIP
WAS OFFERED TO
INCREASE SALES ALL
OVER BRAZIL.
• Fábio Porchat (Brazilian humor actor) brought more visibility, generating buzz to the campaign.
• A wanted prize with strong appeal among the young crowd.
• Attractive mechanic of instant win gifts with high perceived value.
• Many chances to win

Pr o mo ç ão
CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU
TO LEVERAGE THE SALES OF
GOMES DA COSTA PRODUCTS
DURING LENT, THE MOST IMPORTANT
PERIOD FOR THE BRAND.
Promotion with strong female appeal
and endorsement of chef Edu Gueder:
impact and visibility
Aspirational Award
PROMOTION
DREAM CRUISE WITH YOUR OWN CAPTAIN

Pr o mo ç ão
PROMOTION
DREAM CRUISE WITH YOUR OWN CAPTAIN

TO INCREASE SALES WITH
A PROMOTION IN ALL
SONY STORES THAT
SHOULD COVER THE
PERIOD OF CHRISTMAS
TO SUMMER VACATION.
With a new key look and new materials
after Christmas, we rendered the
promotion more dynamic, attracting
more clients.
PROMOTION
SUMMER GIFT

PROMOTION
BEM DEVASSA SELECTION
PROMOTION TO INCREASE
DEVASSA SALES DURING
WORLD CUP.
Themed prizes and collectible
stimulated friends' gatherings
during the games.

PROMOTION
BEM DEVASSA SELECTION

SALÁRIO DE CRAQUE
Pr o mo ç ãoPROMOTION
SOCCER STAR SALARY
WE CREATED A NATIONAL PROMOTION TO TAKE
ADVANTAGE OF WORLD CUP AND RELATE THE
BRAND TO SOCCER.
We increase the trade perception with
regards to the brand's attractiveness.
We created themed prizes "buy and win" and an attractive
final prize.
COVERAGE
• 300 supermarkets
• 1,200 traditional point of sales

SALÁRIO DE CRAQUE
Pr o mo ç ãoPROMOTION
SOCCER STAR SALARY

Attractive mechanics: Many
chances to win.
7 cars in the draw and 600 prizes in scratch cards.
PROMOTION
IN A LUCKY PATH
PROMOTION TO ACTIVATE TIRE
SALES IN THE POS.

PROMOTION INSIDE TELHA
NORTE STORES PROMOÇÃO
NO INTERIOR TO INCREASE
SALES OF SOME BRANDS
To activate the promotion, Insula
created a stage and a game on a
“Who Wants to Be a Millionaire?” style,
with questions related to the brands.
By answering the questions correct, the
clients would get gifts and discount on
their purchase.
Each R$ 300,00 purchase on participant brands the
client was granted with a coupon to run in a draw
for R$ 50 mil prize.
Action took place at stores from SP, BH, Londrina e
Jundiaí
PROMOTION
GRAN TRADE SHOW

TO LAUNCH A NEW VERSION OF
GT6 WE TOOK THE PRESS AND
BLOGGERS TO A RACE TRACK,
GENERATING STRONG PR.
After the presentation of Bruno Senna,
the guests rode a few laps in the track with
the same GT6 race cars , and also played
the game.
A challenge between bloggers in Paulista Subway
Station impacted more than 20 thousand people.
EVENTS
GRAND TURISMO – GT6

BRAZIL GAME SHOW
EVENTS
THE CHALLENGE: LAUNCHING THE EXPECTED PLAYSTATION 4
IN THE WORLD'S 2nd. LARGEST GAME SHOW.
We created a 800-sqm
stand with more than 90
game stations and we
raffled the country's first
PS4 among the visitors.
LED panel to show the games,
show posts, and display doubles
challenges.

HOW DO ADVERTISE THE 2013 LINE LAUNCHINGS, THE
NEW TECHNOLOGIES AND, AT THE SAME TIME, PRESENT
SONY'S CONNECTIVITY CONCEPT?
EVENTS
PHOTOIMAGE
In a 700-sqm stand, the visitors
interacted simultaneously with
more than one product.
Awareness growth and a greater
relationship between Sony and its
commercial partners.

EVENTS
YOU, READY FOR THE FUTURE
EVENT TO APPROACH THE
TRANSFORMATION MOMENT THE
COMPANY WAS GOING THROUGH,
COMBINING LEISURE MOMENTS AND
CORPORATE CONTENTS.

THREE-DAY EVENT FOR 400
DIAGEO'S COLLABORATORS
ACTING IN PARAGUAY, URUGUAY
AND BRAZIL (PUB), IN
FLORIANÓPOLIS.
We motivated the team for the new goals,
with exciting team-building actions.
• Round table and themed rooms
• Sketches to present the brands
• Show wit Preta Gil
EVENTS
DIAGEO SALES CONVENTION

EVENTS
DIAGEO SALES CONVENTION

WE ACTIVATED JOHNNIE WALKER'S
SPONSORSHIP TO MCLAREN WITH
AN EXCLUSIVE EVENT,
GENERATING STRONG PR.
Auction of McLaren's items
signed by its pilots and counting with
the presence of Jenson Button.
MC: Guilhermina Guinle
EVENTS
JOHNNIE WALKER® AUCTION

EVENTS
JOHNNIE WALKER® AUCTION

WE CREATED A BIG PARTY TO
ANNOUNCE AUTOSTAR AS THE NEWEST
HARLEY-DAVIDSON DEALER IN BRAZIL.
We invited Willie G. Davidson,
grandson of one of the founders, and
gathered more than 4,000 fans.
Rock concerts and "Paralamos do Sucesso" in
HSBC arena.
EVENTS
AUTOSTAR HARLEY-DAVIDSON LAUNCHINGMini On e
ATL

EVENTS
AUTOSTAR HARLEY-DAVIDSON LAUNCHINGMini On e
ATL

TO LAUNCH THE GREATEST ENTERPRISE
OF BROOKFIELD INCORPORAÇÕES
IN SÃO PAULO, WE HELD THE EVENT
FOR 900 REAL STATE BROKERS.
To generate impact and involvement,
we had a street car invade the stage.
•Awards for realtors placed under their chairs
•MC: Marcelo Tass
EVENTS
CAMINHOS DA LAPA

EVENTS
During 7 days the Ibirapuera Park received 4
sensorial pavilions developed by Saint-Gobain
office in France where visitors could explore
the senses: See, Hear, Creat and Colour.
To celebrate this milestone for the company in
Brazil, it was developed 2 pavilions that
completed the experience:
• Pavilion knowledge: based in the 6
strategic pillars of the group, presented the
past, present and future of Saint-Gobain in
the world and company´s activities in Brazil.
• Events Pavilion: hosted, for 3 days, 10
corporate and relationship events from
Saint-Gobain and the group´s companies.
TO CELEBRATE 350 YEARS OF SAINT-
GOBAIN, IN BRAZIL, WE´VE ACTIVATE
THE EXPOSITION SENSATIONS OF
FUTURE, IN THE IBIRAPUERA PARK,
IDEALIZING AND PRODUCTING 2
PAVILIONS OF THE GROUP IN BRAZIL.
EXHIBITION SENSATIONS OF FUTURE

EXHIBITION SENSATIONS OF FUTURE
EVENTS

Pr o mo ç ão
TO PROMOTE GOMES DA COSTA
PRODUCTS IN THE POS DURING
LENT, WHEN THERE IS A
SIGNIFICANT INCREASE IN THE
CONSUMPTION OF FISH
PRODUCTS.
We created the Easter Fish
uniting the 2 greatest traditions:
fish and chocolate egg.
Tasting of new products, awareness and
visibility to the brand.
POS
EASTER FISH.

Pr o mo ç ão
POS
EASTER FISH.

THE NEW PLAYSTATION GAME
ASKED FOR A HIGH VISUAL IMPACT
LAUNCHING. THAT'S WHAT WE DID.
POV materials with differentiated
formats brought the game's visual
richness to the stores.
POS
GAME “GOD OF WAR: ASCENSION” LAUNCHING

POS
GAME “GOD OF WAR: ASCENSION” LAUNCHING

POS
LAUNCHING OF THE GAME “THE LAST OF US”
TO LAUNCH THE TITLE IN BRAZIL, WE EXPLORED
SEVERAL FORMS TO INVOLVE THE GAMERS.
Clients' photos in the game's post-apocalyptic
scenery, automatically posted, generated a
strong engagement.
Other actions: target shooting, game stations, and high-
impact visual material.

POS
LAUNCHING OF THE GAME “THE LAST OF US”

POS
"DRESSING" THE POS WITH THE GAME'S
VISUAL IMPACT, IN SEVERAL
MATERIALS AND FORMATS.
LAUNCHING OF THE GAME “INFAMOUS: SECOND SON”

POS
LAUNCHING OF THE GAME “INFAMOUS: SECOND SON”

TO ADVERTISE THE PERFECT SERVE FORMULA
AND PROMOTE THE BEST CONSUMPTION
EXPERIENCE FOR COCA COLA.
We created an advertise strategy
focused in Premium restaurants
in São Paulo with sophisticated materials.
Didactic and involving communication.
POS
PERFECT COKE

POS
WHITE HORSE BH
MORE THAN RE-LAUNCHING,
WHITE HORSE WANTED TO
REPOSITION THE BRAND IN
BELO HORIZONTE – AN
IMPORTANT MARKET.
We created a new visual identity, tasting actions
and incentive actions for the brigade.
We approved new materials in the main presentation points.

TO OPTIMIZE THE VOLUME OF THE BANK'S
MERCHANDISE MATERIAL, WE CREATED
A LOGISTIC FOR VISITS AND MAPPING
OF THE RETAIL NET.
More than 3,500 branches
visited in the country,
generating 14% of savings
in graphic material.
POS
BRADESCO MERCHANDISING SYSTEM

THE IDEA: TO SHOW THE CARE OF REDE D’OR SÃO LUIZ
WITH THE MOTHERS GO WAY BEYOND THE BABY BIRTH.
An application to follow the
magic of motherhood, from
pregnancy to the 1st. year of life.
Tips on development, photo and video journal,
and baby monitor, and even a time clock
for feedings, among other tools.
DIGITAL
SÃO LUIZ BABY

WE INTRODUCED THE BRAND IN THE LIFE
OF DRIVERS IN A USEFUL MANNER, WITH
THE 1st. APPLICATION APPROVED BY
APPLE IN LATIN AMERICA.
Several mobile services and tips
to take care of your car,
generating a better relationship
and client retention.
DIGITAL
AUTO SAFE IPHONE APPLICATION

DIGITAL
AUTO SAFE IPHONE APPLICATION

WE CREATED THE 1st. APPLE-
APPROVED APP IN THE COUNTRY
USING AUGMENTED REALITY.
The brand entered the client's day-by-day
using augmented reality, a novelty at the
time, to locate service points.
DIGITAL
AUGMENTED REALITY PRESENCE APP

DIGITAL
AUGMENTED REALITY PRESENCE APP

HOW TO COMMUNICATE AND
VALUE JOHNNIE
WALKER/MCLAREN'S SPONSORSHIP
IN BRAZIL GP WHEN THE
CHAMPIONSHIP HAS ALREADY BEEN
DECIDED FOR ANOTHER TEAM?
A game in Facebook encouraged the fans
to create their own teams and answer
questions 24 hours a day.
The fastest won invitations to Brazil GP and to the auction.
DIGITAL
JOHNNIE WALKER PADDOCK RACE

DIGITAL
JOHNNIE WALKER PADDOCK RACE

WE CREATED AUTOSTAR CUPID TO
LAUNCH THE MINI ONE MODEL IN
BRAZIL AND STRENGTHEN THE
ASSOCIATION BETWEEN MINI AND
AUTOSTAR BRANDS.
The Facebook app played the role
of match-maker, inviting people
for a test drive with the most
compatible model.
DIGITAL
AUTOSTAR CUPIDMini On e
ATL

DIGITAL
AUTOSTAR CUPIDMini On e
ATL

TO RE-LAUNCH OMO PROGRESS+, WE CREATED
A FACEBOOK ACTION INVITING THE BRAND FANS
TO BE THE FIRST TO TEST THE PRODUCT.
More than 41,508
registrations in only 5 days
of action.
In addition to the on-line action, we
sent direct mail with OMO
PROGRESS+ to one thousand winners.
Success: Unilever repeated the
action in Argentina.
DIGITAL
RE-LAUNCHING OMO PROGRESS+

DIGITAL
RE-LAUNCHING OMO PROGRESS+

TO LAUNCH THE
NEW MENTOS
POWER KISS, WE
CREATED THE KISS
KAMA SUTRA.
A humorous action with 21
different ways to kiss.
Site with the aesthetics of an 80's gym
videoclass. Thanks to the success, we
started selling the box with classes.
DIGITAL
KISS KAMA SUTRA

DIGITAL
LAUNCHING OF STRAWBERRY AND CHOCOLATE FLAVORS
CAMPAIGN WITH HUMOROUS ON-
LINE VIDEOS TO LAUNCH THE NEW
STRAWBERRY AND CHOCOLATE
FLAVORS.
A series of 4 videos
produced with animation
and launched weekly to
generate expectation.
Narrator: Paulo César
Pereio.

DIGITAL
LAUNCHING OF STRAWBERRY AND CHOCOLATE FLAVORS

A BOLD STRATEGY DURING THE DRAW
OF GROUPS FOR THE WORLD CUP 2014:
AS SOON AS THE CITIES WHERE THE
31 SELECTIONS WOULD PLAY WERE
DEFINED, ON-LINE MOVIES WERE
PLAYED IN THESE COUNTRIES.
31 videos narrated by citizens of
these countries that live in Brazil
showing the attractions of the region
Task force with Google in the agency, addressing videos
and media display to the main portals of each country
in a record time.
DIGITAL
EMBRATUR – LUCKY YOU

DIGITAL
EMBRATUR – LUCKY YOU

Dig it al
No t a par a abr al e
WITH THE CAMPAIGN #NOTAPARAABRALE,
WE MOBILIZE THE PEOPLE IN THE STATE
OF SÃO PAULO TO DONATE THEIR
SALES RECEIPT VIA INSTAGRAM TO
ABRALE – BRAZILIAN ASSOCIATION FOR
LYMPHOMA AND LEUKEMIA.
The campaign was launched with celebrities,
who donate 1 selfie and 300 reals in receipts.
They received their selfies back, with the hair
shaved, posting their support in social medias
and inviting people to join them.
DIGITAL
YOUR RECEIPT TO ABRALE

Dig it al
No t a par a abr al e
DIGITAL
YOUR RECEIPT TO ABRALE

TO ADVERTISE THE NEW POSITIONING
OF ORIZON – SIMPLIFYING HEALTH –
AND UNIFYING THE SPEECH ABOUT
THE COMPANY'S ACTIVITIES WITH
EMPLOYEES.
With the campaign "With you, it is simpler", we
valued the work of each employee in the
company
INTERNAL
MARKETING
WITH YOU, IT IS SIMPLER.

WITH YOU, IT IS SIMPLER.
INTERNAL
MARKETING

A "NICE TO LOOK AT" CAMPAIGN
THE PURPOSE WAS TO REINFORCE THE
INTEGRATION BETWEEN EMPLOYEES
OF BRADESCO SEGUROS, FORMED BY
FIVE COMPANIES THAT ACT IN
DIFFERENT MARKETS.
We distributed cameras for the employees to
shoot colleagues and we used the pictures
taken in the campaign “You are part of a
company that is nice to look at.”
We generated a major involvement and a feeling of
belonging.
INTERNAL
MARKETING

A "NICE TO LOOK AT" CAMPAIGN
INTERNAL
MARKETING

THE PRESENCE IS YOU
TO MOBILIZE AND ENSURE THE
UNDERSTANDING OF VALUES
IN BRADESCO'S NEW
POSITIONING: PRESENCE.
We registered the cellular of more than 90
thousand employees to listen, via IVR,
messages from the bank's president and to
receive SMS related to the campaign.
Full compliance of the employees to the quiz to measure
participation and understanding.
INTERNAL
MARKETING

THE PRESENCE IS YOU
INTERNAL
MARKETING

TO INVOLVE EMPLOYEES IN THE
CELEBRATION OF THE BANK'S 70 YEARS,
WE CREATED A 7-CHAPTER DOCUMENTARY.
Script for historian Eduardo “Peninha”
Bueno and presentation of Denise Fraga.
We have rescued the pride of being part of this history.
BRADESCO 70 YEARS. PROUD TO BE PRESENT.
INTERNAL
MARKETING

BRADESCO 70 YEARS. PROUD TO BE PRESENT.
INTERNAL
MARKETING

INTERNAL
MARKETING
A BEAUTIFUL COMPANY GALLERY
The Beautiful Company Gallery is a
valuable online platform that integrates
many activities to Bradesco Seguros
employees, stimulating them to study (more
than 200 online courses), and share
knowledge and experiences.

PROMOTE ADHERENCE,
INCENTIVE PARTICIPATION, TO
INCREASE SUBSCRIPTION AND
CREATE INTERACTION BETWEEN
SALES TEAL AND DEVELOPERS.
Diverse mechanics and many awards:
more incentive to participate, achieve goals
and swap rewards.
More than 400 awards like: notebooks,
motorcycles and cars.
Monthly quizzes: Reinforce programmers´
content by monthly rewards.
Sponsorship of Telecine and HBO developers
• Period: March to December / 2014
INCENTIVE
SALES’ CHAMPIONS

“ELITE” AND “FERAS”
To create more synergy and involvement, the campaign
was divided into two distinct audiences: distributors
owners (Elite) and sales teams (The “tigers”).
Communication and gifts during
the campaign to keep the teams warmed up.
Awards:
• The “tigers”: Bimonthly rewards paid in credits with “cash” card.
Final Award: an international trip on South America for two people.
• Elite: International trip for two people.
ACTIVATE SELL IN AND SELL OUT,
POSITIVATE THE FOCUS PRODUCTS,
TRAIN AND MOTIVATE THE SALES
TEAMS PROMOTING NEWS ABOUT
MARS DURING THE CAMPAIGN.
Com garra e determinação você vai mais longe.
INCENTIVE
.

“ELITE” AND “FERAS”
INCENTIVE
Com garra e determinação você vai mais longe.
Fera que é fera se alimenta de prêmios.
Participe, bata suas metas e garanta os seus.
Veja como ganhar.
+ + + + =

Portfólio Ínsula/Neogama- Inglês

Portfólio Ínsula/Neogama- Inglês

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