2. Current Home Page
Home button on mobile menu provides a list of
actions for the user to:
o Send Money
o Pay Bills
o Track a Transfer
o Find an Agent
o Estimate Price
3. Product Strategy: Home Page
Convert current Home Page into an active Launch Page
with personalized, curated content.
KEY PERFORMANCE INDICATORS
User engagement
User acquisition
User monetization
Increased sales
Increased brand loyalty
7. Use Cases & Personas: Mobile
Persona + First Install Use Case
Joe installs and launches the app for the first time.
He sees the Welcome page and is able to scan it for
information about the company. He clicks on the Let’s
Get Started button and is immediately taken to the
Send & Request screen.
He follows the on screen prompts and is able to set up
a Profile and is able to send money successfully to his
uncle in Honduras through the Send/Request UI.
After confirming his transaction, he is taken back to his
Home Page that now shows his latest transaction, with
self-serve tools for alerts and tracking, along with WU
Rewards, and WU Promotions.
Joe is set in his routines and does not enjoy change in
the way he does things.
Persona + Frequent User Use Case
Jill has logged in and uses her WU app to send and
request money from her friends frequently.
She uses the Home Page to track her transactions, set
reminders for payment requests, and view the latest
WU Reward Offers as well as the latest WU Promotions
with participating WU partners where she can shop for
great deals.
Jill uses the Mini Games feature to collect rewards and
achievements that she uses within the app. She keeps
track of the latest information from WU through the
rotating content in the Ad Carousel.
Jill adds friends often and looks for apps to simplify
her routines.
8. Feature List: Mobile/Web MVP
o Full Width Ad Carousel
o Click to Invite Friends
o Mini games for rewards
o Recent Transactions
o Reminder alert
o WU Partner Offers
o WU Rewards
10. UI Flow: Send
Money
Version A
One form data entry and one click to
confirm
Leverages contact list, email address,
mobile number and WeChat user ID
11. UI Flow: Send
Money
Version B
Highlights:
• Microinteractions to validate form
input
• Uses Location Services
• Uses a progress bar to track status
• Leverages existing framework
• Easy for novice users to navigate
12. UI Flow: Request
Money
• One form data entry
• Leverages contact list, email
address, mobile number and
WeChat user ID.
• Ads Carousel
13. UI Flow: Wallet
One stop location for all payment
accounts
Add Bank Accounts
Add Credit/Debit Cards
Add Payment Accounts
(PayPal/BitCoin)
14. UI Flow: Add
Bank
Display an alphabetical list of banks
and their logos
Autocomplete on typing
Reward user on task completion
17. UI Flow: Settings
User can access the following Account
options:
Edit Profile
Change Phone Number
Banks & Cards
Alerts & notifications
Social Networks
Privacy & Sharing
Blocked Users
Nearby
18. UI Flow: WU
Rewards
Fly out menu option from Home Page
Cross-promote with merchant network
to develop incentives that are
redeemable with WU Rewards
Ad Carousel to showcase WU’s
merchant network and rewards
19. UI Flow:
Promotions
Fly out menu option from Launch Page
Cross-promote with merchant network
to develop incentives that are
redeemable with WU Rewards
Ad Carousel to showcase WU’s
merchant network and rewards
Increase user engagement
Increase user retention
