A mini case study on Emirates

1. EMIRATES-A mini case study

2. Goal: “To reach on top by
excelling at what we do.”
Mission Statement: "We exist to
deliver the worlds best in-flight
experience.

3. Started in 1985 and initially
catered to 60 destinations in
42 countries.
History

4. 56.1 million passengers.
2.6 million tons of cargo.
156 destinations.
83 countries.
NOW

5. Economy Class
Business class

6. SkyCargo

7. Tours and Travels

8. Airport aviation servicesFlight catering
RetailLogistics

9. CAMPAIGNS
1999
2008
2012
Now

10. Sponsorships
1. Football
2. Rugby
3. Tennis
4. Cricket
1.
2.
3. 4.

11. SWOT Analysis
Strengths
Support from the Dubai Government Ownership of a very big fleet of airplanes

12. Strengths
Around 52,000 employees
SkyCargo is also a major product

13. Weaknesses
Not affordable to middle class Difficult to penetrate the US market

14. Weaknesses
Changing fuel prices
Increasing competition in the industry

15. Opportunities
Investment opportunities in Aircraft manufacturing
companies like Boeing
Increase customer confidence

16. Opportunities
Invest in Hotels Innovation

17. Threats
Rival companies
Rising fuel prices

18. Threats
Changing government policies A variety of employees sometimes
creates unhappiness

19. Summary
1.Mission and Goal.
2.History and Now
3.Products
4.Campaigns
5.Sponsorships
6.SWOT Analysis

20. Bibliography
• www.emirates.com
• www.youtube.com
• www.gulfnews.com

21. Disclaimer
Created by Jahnavi Uday Shah, VIT University,
Vellore, during marketing internship under
Prof. Sameer Mathur.