Most small businesses don't know how to use their website to drive more traffic and leads to their business. This slide show from http://jaebirdseo.com lays out the basics that anyone with a little time can do to increase their traffic by 100x

1. Jae Burnham
JaebirdSEO.Com
5 Insanely Actionable SEO
Hacks to Drive More Traffic and
Cash-in-hand Leads

3. SEO stands for “search engine
optimization.”
It is the process of getting traffic
from the “free,” “organic,” “editorial”
or “natural” search results on search
engines.

4. These are
organic
search results

5. SEO can
increase your
traffic
100%…or
More

6. Getting on the Map

7. Why Being On Google Maps Is Important
1)Google LOVES Google products
2)Google gives greater importance
to it’s own product
3)It’s the best backlink/citation in
the search engines

11. Green Eggs
and SPAM!

12. Pros and Cons of Spamming
• Will get your site crawled quickly
• Can raise your results faster
• Increases traffic to your website
• Improves your social media
engagement
• Gives you more exposure
• If done incorrectly can get your
site sandboxed
• Google may penalize your site
forever in done wrong
• Google/Search Engines may ban
you from the internet.

13. What you can safely spam
• Social media sites like Facebook, Youtube, Twitter and so forth.
• Private blog networks (PBNs) but only on a limited basis, and ONLY IF
your PBNs are set up properly
• Citation sites like Yellowpages, Yelp, Angie’s List, etc.
• High traffic blogs/news sites where you have an article like Lansing
State Journal, Mlive, Huffington Post, CNN, FOX, MSNBC, Forbes, etc
• Directories like Yahoo, Google, Local directories and the like.

14. Where to cheaply spam your
content.
• Fiverr.com
• Konker.io
• Black Hat World
• SEO forums
• FaceBook SEO groups
• Twitter SEO specialist

16. What Is A Backlink?
Backlink: an incoming hyperlink from one web page to another
website.

17. What To Get Backlinked
• Main page of website (moneysite)
• Important pages on the site. E.g. Free guides, Coupon page, Estimate
page, Blog, Contact Us page, Info pages.
• Major social media pages: Linkedin, Facebook, Twitter, Google +
• For Ecommerce Checkout page, Product info pages, Caparison guides,
• Internal linking from on page to another.

18. Getting Backlinks That Matter
Tier 1: Linked directly to site
• Social media
• Citations
• Guest Posts
• Article write ups
• Press Releases
• Blog comments
• PBNs (with caution)
Tier 2: Linked to sites that link to
you
• Spam
• Sape links
• PBNs
• Mom/Dad blogs

20. Simple Lead Funnel System
•Attract
•Inform
•Capture
•Repeat

22. How To Use Content To Attract
Customers
• Title should be clickbait with topical keywords
• Be at least 1500 – 2000+ words (longer the better)
• Table of contents for every long article
• No more than 300 – 500 words per section
• Appropriate pictures with citations as necessary (infographics are best)
• Should have video (YouTube is best)
• Turn article into a PDF and ask your customer to download it
• Ensure you link out to authority sites (Wikipedia, News, Etc.)
• Internal linking is a MUST