TripPartner is a website that provides an online platform for travelers to connect with local tour guides in destinations. Travelers can search for guides based on interests and languages spoken, and guides can post their profiles and services. The site aims to offer personalized tours through local residents at affordable prices, allowing travelers to explore destinations with new friends.
2. Business Idea
TripPartner is a website which provides an online
platform for travelers to get personalized tour guide
services from local residents in their new destinations
and connect them with each other.
3. Business Model
Local Residents
(Tour guides)
Travelers
Post their information
on the website, wait
for travelers and
provide personalized
tours for them
Find local tour guides in their new destinations by searching
information on TripPartner, choose one that best fits their
criteria and enjoy their trip provided by the local tour guide.
5. Sign In/ Register About Us Contact Us
Become A Tour Guide
NEW YORK, NY
Travel With New
Friends 09/03/201
7
6. Sign In/ Register About Us Contact Us
Become A Tour Guide
There are 12 local guides in New York City matching your criteria. Set filters to refine your search.Sorted by
Loves
Food
Photography
Sports
Music
Art and Design
Languages
English
Spanish
Chinese
Hourly Price
$0-$50
$51-$80
>$80
Ratings
*****
****
1 2 3 next page
Jolie
Rating: *****
Loves: Food; Photography
Languages: English (fluent); Spanish (fluent)
Hourly Price: $80
Michael
Rating: ……
Loves: ……
Languages: ……
Hourly Price: ……
Gary
Rating: ……
Loves: ……
Languages: ……
Hourly Price: ……
Learn More
Learn More
Learn More
Find A Tour Guide Destinations TripPartner CommunityHow It Works Find A Tour Guide
7. Find A Tour Guide Portfolio TripPartner CommunityHow It Works
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Become A Tour Guide
Find A Tour Guide
Welcome to the Big Apple- NEW YORK CITY!
I’m Jolie, 4th generation Lower East Side native. Affinity for good food,
people, and photography. Be captivated by the sights, sounds, and most
importantly taste of the neighborhood.
……
……
……
Jolie’s Special
Personal Event
……
……
Reviews
……
……
Jolie
Rating: *****
Tour Given: 5 (First tour on Dec, 2016)
Loves: Food; Photography
Languages: English (fluent); Spanish (fluent)
Hourly Price: $80
MESSAGE ME
BOOK NOW!
8. Sign In/ Register About Us Contact Us
Your Tour Details
Describe your demand Review your demand Make a payment
Describe the type of tour you want
TripPartner is committed to providing you the most unforgettable trip. To ensure the best experience,
please be as specific as you can. …………
Describe your detailed tour requirements:
……
……
Further describe your tour requirements:
**Tour duration:__________hours
How many people in your trip?
Is there any must-go attractions?
What’s your expected activity level?
Advertisements!!
Special requirements:
Kids?
9. Please choose your tour package
Advertisements!!
Basic $80/hour
Best value for money. Local tour guide will create a customized tour plan for you.……
Special $70/hour
Ultimate experience. Local tour guide will plan a special event for you or take you to a
place you never heard about but worth going.
Are you a TripPartner member?
YES- Sign In NO- Sign Up an Account
Continue
User Name
Email:
Password:
Email:
Password:
10. Find A Tour Guide Destinations TripPartner CommunityHow It Works
Sign In/ Register About Us Contact Us
How TripPartner Works?
FIND A TOUR GUIDE NOW!
Become A Tour Guide
11. Industry & Market Analysis
INDUSTRY TRENDS:
Potential growth in travel
industry
MARKET TRENDS:
New travel lifestyle
(U.S. Travel Association, March 2015)
12. Competitor Analysis
Competitors Global or
local?
USP Price Strengths Weaknesses
Global
“Take a private
tour with a
knowledgeable
local person as
your tour guide.”
Avg. $95/
hour
Well-known
brand;
Selected
locations;
transportation is
not included
Global
“Connects
explorers with
great people who
want to share the
things they love
to do.”
Avg.
$89/person for
just one tour
Theme tours
such as photo
tour, food
tour, etc.
Limited selections
Global
“Book a private
guide and
customize your
own sightseeing
tour”
From
$109/person
for just one
tour
Multiple
selections
Big tours, not
private enough.
Global
“Find Guides,
Tours &
Excursions”
From $70.5/
hour
High
reputation:
9/10 rating on
Trustpilot
No tour guide
information, just
general
description.
All global.
Limited
selections.
High price.
1
2
3
• Online tour booking marketplaces
• Online travel booking websites
• Offline Travel Agencies
15. Age: 20-35 years old
Income: $50,000-$100,000
DEMOGRAPHIC
ATTITUDINAL/ PSYCHOGRAPHIC
20-35 years old millennials
who are seeking leisure
travel, with annual income
from $50,000 to $100,000 in
the United States.
GENERAL MEDIA HABITS
• Online intensive
• Social networkers
• Digital rounded
• Word-of-mouthers
Target Audience
• Travel lovers
• Friend lovers
• Work/ Life balance
• Experience-focused
17. Customer Acquisition & CRM Plan
Promotion:
• New register
customer
credits
• Referral
credits
Customer
support:
• Email
• Phone calls
Direct
Marketing
(Supply side-
TOUR GUIDES):
Collect email address
and send emails
periodically
TripPartner
Community
Set up a community
for travelers and
local residents in the
official website
Advertising(
Demand side-
TRAVELERS):
• Social Media
• Print
Publications
• Websites
• Influencer
GET CUSTOMERS KEEP CUSTOMERS
18. Investigate & Use Invite & Share
Objective:
Increase the brand awareness and drive
traffics to TripPartner official website.
Key Messages:
Emotional benefits: Travel with
new friends.
Touchpoint mix:
Social Media (Influencer
Marketing);
Mass Advertising (Social
Media Ads; Website ads;
Print ads);
Discover & Learn
Objective:
Boost sales.
Key Messages:
Functional benefits: Personalized tour
guide service with affordable price.
Objective:
Increase share & referral rate.
Key Messages:
Emotional benefits: I’m a
traveler, not a tourist.
Touchpoint mix:
Email Marketing; SEO;
Social Media; Promotions;
Touchpoint mix:
Events; TripPartner Community;
Social Media; Promotions;
Marketing Plan
22. ― Augustine of Hippo
“The world is a book, and
those who don't travel only
read one page.”
Looking for a tour guide? Visit our website TripPartner.com today!
26. Having some speaking engagements
and events can bring together our
highly targeted audience and tell them
our values.
Creative Execution
Speaking events
28. Sign In/ Register About Us Contact Us
Become A Tour Guide
Don‘t Miss New York’s Restaurant Week!
……
……
An unforgettable trip in New York!
……
……
29. Order value (Sales)
Conversion Rate
(# of new register users)
Referral rate & share rate
Objectives & Measurements
Increase brand recognition
by 15% in the first year
0.1% Market Share
in the first year
30.
31. Financial Projections
Income Assumptions- First year after launch
Target Market in the first year: New York
58.4
Million visitors
0.1%
Market Share
$480
Average
Spending/trip
($80/hour*6)
26%
Millennials
6%
Service fee
$172,800
Income
(U.S. Travel Association, 2015)
12,000 people
Assume 6,000 trips (# of orders)
79%
Seeking leisure
trips
32. Management Team
CTO- Yi Wang
• 5 years professional experience in Computer Science.
• The first prize owner of 2014 Google Software
Development Competition.
CEO- Jade Chen
• Studying in New York University;
• 6 years academic and professional experience in marketing
CMO- Paul Bailo
• Vice president of Mastercard International;
• Professor in New York University
