A mobile first understanding of today's always-connected users.

1. Email: contact@oneaudience.com / Tel.: 800-915-6486
A BRIDGE COMPANY
Mobilize Your
Audience
A mobile-first understanding of today’s
always-connected users

2. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
Today’s users are
always on-the-go.
The average digital consumer
is connected across
every day.
3.64 devices
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So how do we keep
up with them?

3. Cookies aren’t the
full picture.
We used to try to understand people solely by
their cookie data - their website searches and
browsing history linked to an IP address.
But cookie-driven data is based on a lucky guess.
In a world where audiences are increasingly
connected across multiple screens and
devices, you need a richer understanding
of today’s users.
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How well do you really
know your consumers?

4. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
Is your ad reaching
the right person?
With cookie-driven data, you’re inferring that some-
one who is browsing car websites is also interested
in purchasing a new car.
But that person could easily be Mark, a 15 year old
interested in cars but not old enough to purchase
one - or Jane, a college graduate looking for a car
lease but can’t afford the model you’re offering her.
In order to be efficient and effective, you want your
SUV ad to reach Sam, a father of two with a salary
over 100k, whose lease is up in two months and is
looking for a new car for his growing family.
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A lucky guess won’t cut it.

5. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
We’re losing impressions
to ad fraud.
7.2 BILLION$
is lost globally to online bots.
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How do you identify real,
verified individuals?

6. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
It’s time to
change the way
we connect
with people.
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7. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
Why Mobile Works
of ALL online activity
now takes place on a
mobile device.
51.2%
of that time is spent in
mobile apps.
90%
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8. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
It’s present with them throughout their
daily lives: on their morning commute to
work, while they’re out at a concert with
friends, on a dinner date at a restaurant,
in their bedrooms before they sleep,
and so on.
With mobile device IDs, you can be
sure that you are reaching a real,
verified person on his or her
individual device.
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Mobile device IDs
are personal
windows into
your users.

9. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
Make a one to one connection.
Personalize the experience
to each individual.
If you want to build a personal one to one
connection, reach the individual on the device
that is always on and reachable, not to mention
attached to his or her fingertips at all times.
It’s all about understanding the person behind
the screen and providing the most relevant
experience to that specific individual - his or her
unique interests, behaviors, life stages, app
categories and more.
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10. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
The power of
personalization.
Personalized ads targeted to a specific
individual’s interests and behaviors see
conversion rates of 6.8%, compared to
2.8% of non personalized ads.
That means consumers who click on
ads targeted specifically to them are
more than twice as likely to buy the
advertised product.
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11. Email: contact@oneaudience.com / Tel.: 800-915-6486 A BRIDGE COMPANY
Glossary
Cookies - small files stored on a
user’s computer, used to collect data
on the web server such as browsing
history and web page activity
Ad fraud - false ad impressions
typically caused by Internet bots,
causing advertisers to pay for
fake traffic
Personalization - tailoring services or
products to the unique needs of specific
individuals (sometimes grouped in
segments) to increase satisfaction and
build lasting brand-consumer
relationships
Mobile device ID - unique identifier
attributed to a specific mobile device,
which is typically accessed through opt-in
mobile apps
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12. oneAudience is a leading
mobile intelligence provider committed to
connecting developers, advertisers, and
publishers to powerful, mobile audiences.
contact@oneaudience.com
www.oneaudience.com