ALEX FANG of SUBLIME CANNA at REVEL: CANNABIS + THE CONSUMER
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Alex Fang CEO & Co-Founder Sublime Canna REVEL: CANNABIS + THE CONSUMER Spring 2018 presentation
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Digital Transformation Frameworks: Driving Digital Excellence
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666
ALEX FANG of SUBLIME CANNA at REVEL: CANNABIS + THE CONSUMER
- 2. Early 2015 LIFE IS GOOD • Transitioned from corporate to private practice • Running international development non-profit • Working 2 days a week, surf/yoga daily • Investing in fun lifestyle businesses
- 4. Don’t invest in your friends (or your midlife crisis)
- 5. LET’S DO THIS Build an extractor (this should have been stupid dumb) Create a “brand” (SO EASY, RIGHT?) Develop sales channels Buy sweet van to sleep in and make deliveries Hand off company to operator (WHAT COULD GO WRONG?)
- 7. Late 2015: Sublime v1.0 2 Strains branded for effect Melt... Premium co2 oil no additives indica girl scout cookies medical use only 500 mg sublimeconcentrates 56.69
- 8. • Only a childhood friend would screw you like this • ALEX IS COLORBLIND • QA is Key (having 2 jobs is not) • People want more selection (just not too much) • Strain Drain (I’m too old for this) KEY LEARNINGS:
- 10. Early 2016: v2.0
- 11. Alex finds a scientist and nearly kills him…
- 12. 2017 TRENDS • Clear is king (and boring) • TERP IT UP • The “strain” departure worked! • Time to make a “real” brand! • We’re running out of space(chargers suck)
- 14. GO FOR THE GOLD
- 17. The most complex terpene profile on the planet
- 18. SUBLIME TODAY
- 19. KEY BENCHMARKS • 35 innovative Sku’s • Closed series A 6.2MM • Partnered with former owner of Ferrara Pan • Launching multiple edibles in 2018 • Entering Canada • approx 80 FTE’s with a KILLER team
- 20. ETHOS • We don’t own our brands, our customers do • Our Mission is to manufacture everything cannabis for everyone, everywhere. • You CAN’T just manufacture a brand • Consistently excellent/Incredible value/Scale • Be “Brilliant at the Basics”