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Help when you need it,
freedom when you don’t.
Problem


   45 million seniors
       1 in 3 will fall
Want to live at home safely
Competition

          Require a base station

          Restricted range

          Limited functionality
Solution
A personal emergency response system that works anywhere




               +
        1.
                            2.                 3.
  Works                    Easy              Looks
 Anywhere                 To Use             Good
Underlying Tech
Device
   Cell networks        Wi-Fi           GPS



   Indoor Positioning   Accelerometer   2-way voice



Portal
   Integrated Web App   Text alerts     Email alerts
Pricing


                   $150                         $40
                    device           +         monthly




*Special	
  referral	
  rates	
  for	
  health	
  providers	
  and	
  
re3rement	
  homes.	
  
Market
Personal Emergency Response Systems




      30% increase
    $900 million in 2010 to $3 billion in 2017
Customer Acquisition
          Retirement              Healthcare
          Homes                   Professionals

          Care                     General
          Givers                   Public


“There is a growing necessity for products and
services that help seniors age at home. The Pulse
system addresses this need and has the potential to
really help people.”
	
  
                                       Hon	
  Elinor	
  Caplan	
  PC	
  
Team



  Perry Haldenby               Jaclyn Konzelmann                 Armon Rouhani
Mechatronics Engineering       Mechatronics Engineering         Computer Engineering
 University of Waterloo         University of Waterloo          University of Waterloo

       Credentials:                   Credentials:                    Credentials:
    IT Consultant @ CGI        Program Manager @ Microsoft      Senior Consultant @ CGI
                                                             Published in Cyprus Productivity
Director of Operations @ APS      Co-Host TEDxWaterloo
                                                                         Journal
                                   Founder EPIC Tech
                                                               Infusion Design Cup Winner

    perry@yourpulse.ca             jaclyn@yourpulse.ca            armon@yourpulse.ca
Next Steps
Complete
Prototype
               Pilot 
               Program
                                       Go To
                                       Market


       Want	
  to	
  know	
  more?	
  Let’s	
  talk!	
  

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Pulse pitch

  • 1. Help when you need it, freedom when you don’t.
  • 2. Problem 45 million seniors 1 in 3 will fall Want to live at home safely
  • 3. Competition Require a base station Restricted range Limited functionality
  • 4. Solution A personal emergency response system that works anywhere + 1. 2. 3. Works Easy Looks Anywhere To Use Good
  • 5. Underlying Tech Device Cell networks Wi-Fi GPS Indoor Positioning Accelerometer 2-way voice Portal Integrated Web App Text alerts Email alerts
  • 6. Pricing $150 $40 device + monthly *Special  referral  rates  for  health  providers  and   re3rement  homes.  
  • 7. Market Personal Emergency Response Systems 30% increase $900 million in 2010 to $3 billion in 2017
  • 8. Customer Acquisition Retirement Healthcare Homes Professionals Care General Givers Public “There is a growing necessity for products and services that help seniors age at home. The Pulse system addresses this need and has the potential to really help people.”   Hon  Elinor  Caplan  PC  
  • 9. Team Perry Haldenby Jaclyn Konzelmann Armon Rouhani Mechatronics Engineering Mechatronics Engineering Computer Engineering University of Waterloo University of Waterloo University of Waterloo Credentials: Credentials: Credentials: IT Consultant @ CGI Program Manager @ Microsoft Senior Consultant @ CGI Published in Cyprus Productivity Director of Operations @ APS Co-Host TEDxWaterloo Journal Founder EPIC Tech Infusion Design Cup Winner perry@yourpulse.ca jaclyn@yourpulse.ca armon@yourpulse.ca
  • 10. Next Steps Complete Prototype Pilot Program Go To Market Want  to  know  more?  Let’s  talk!  

Editor's Notes

  1. MarketProductManagement FinancialsWhy NowPain PointMake them BELIEVE – our background or customer traction
  2. WHY NOW