A collection of creative work done while studying Industrial Design at the University of Kansas.

1. JACKSON
MAYFIELD
WORK EXPERIENCE
Metaphase Design Group / Summer Design Intern
MAY - AUGUST 2018
The Jayhawk Cafe / Graphic Designer
SEPT 2017 - PRESENT
OTHER EXPERIENCE
Past Work Experience
AUG 2015 - MAY 2017
Green’s Crew
The Bogey Club (St. Louis, MO)
AUG 2014 - MAY 2015
Wait Staff
Westburough Country Club
AUG 2015 - MAY 2016
Service
Natural Ties Weekly Volunteer
Annual Bike for MS Setup
AUG 2015 - AUG 2017
AUG 2015 - PRESENT
Alzheimer’s Walk Annual Volunteer
Annual Polar Plunge Participant
AUG 2015 - PRESENT
Worked as a paid intern for a firm providing design services on a multitude of
projects with clients like Coca-Cola, Intuitive Surgical, Lockton and Bausch & Lomb.
I conducted and participated in design research, data collection, focus groups,
ergonomic intensive studies, functional prototyping, sketch ideation sessions, CAD
modeling of complex surfaces, and digital rendering.
EDUCATION
University of Kansas
BFA Industrial Design,
May 2019
School of Architecture & Design
Lawrence, KS
Business Minor
SKILLS
Programs
Adobe Creative Suite • Solidworks •
Sketchbook Pro • Keyshot • Microsoft
Office
Prototyping
Personal
3D Printing • Foam Modeling• Clay Form
Modeling • Professionally Manufactured •
UX/UI Testing
Focused • Determined • Analytical •
Organized • Group Leader • Relentless
Work Ethic • Verbal Brainstorming • Public
Speaking • Relaxed Demeanor
Midwest Exchange Scholarship
Scholarships
Retained since Freshman year
Sponsored Projects
Using the Adobe Creative Suite, I design weekly promotional content that is
posted to a dedicated social media following. Work often includes short term
deadlines with time-sensitive information.
mayfield.jack@gmail.com
mayfieldjack.myportfolio.com
314.960.2098
Industrial Designer
Timberland Shoe Studio
Adidas Shoe Studio
Google UX/UI Studio
Garmin Junior Studio
IDSA Club Member

2. +WEARABLE
HYDRATION
LUMBAR
SUPPORT
RESEARCH RECREATIONAL SKIERS
SNOWBOARDERS
IDENTIFY IDEAL USER TYPE & EVALUATE
CURRENT MARKET
DESIGN A WEARABLE SOLUTION FOR
HYDRATION NEEDS
8 WEEK TIME-LINE • FALL 2018
LIFT
SAFE+

3. USER RESEARCH
“ Went a while WITHOUT WEARING A
CAMELBAK, but then I realized that THEY
JUST MAKE SENSE ”
“ I use a non-winterized camelback & it
NEVER FREEZES because I drink it so fast ”
“ I PACK WATER BECAUSE ITS NICE,
NOT because it is a CRITICAL COMPONENT
to my performance ”
KC, MO
22 YRS OLD
3 SKI TRIPS A YEAR
3-6 DAYS LONG
8 HOURS A DAY
CLARK
DENVER, CO
24 YRS OLD
AS MANY TRIPS AS POSSIBLE
6 HOUR DAYS
LUKE
DENVER, CO
22 YRS OLD
5+ TRIPS EACH SEASON
1-2 DAYS LONG
4 HOUR DAYS
KELSEY
“ I just fill up a PLASTIC WATER BOTTLE and
throw it in my bag ”
“ My SCHOOL BACK PACK works fine ... NEVER
FEELS LIKE ITS TOO MUCH on my back”
“ Because of all my (filming) equipment, I
bring a BACK PACK and its PRETTY FULL ”
“ I KNOW HOW TO STAY HYDRATED ... it has
never really been a problem for me ”
“ When I’m wearing the BACKPACK ON THE LIFT I
feel like it is PUSHING ME and I MIGHT FALL OFF ”
FREQUENCY OF SKI TRIPS PER
YEAR
10+5-102-41-2
% OF PEOPLE
WHO BRING
WATER
ON THE
MOUNTAIN
60%
40%
YES
NO
WATER
BOTTLE
HYDRATION
PACK
INSULATED
CONTAINER
WATER
FOUNTAIN
TYPE OF CONTAINER
% OF PEOPLE
WHO HAVE
EXPERIENCED
WATER
FREEZING
HAVE
HAVE
NOT36%
64%
SURVEY RESULTS
40+ RESPONDENTS
DRINK ALCOHOL, COFFEE, & TEA
MULTIPLE
TIMES A DAY
EVERY
DAY
RARELY NEVER

4. ONLINE CUSTOMER
MARKET RESEARCH
WATER FOUNTAIN & DISPOSABLES INSULATED WATER BOTTLEHYDRATION PACK
EXTREMELY STRAINED ACCESSIBILITY
DEPENDENT ON LOCATION
SMALLEST LIQUID VOLUME
NEVER FROZEN AT ACCESS POINT
LITTLE ADDED WEIGHT
CHEAP
LIMITED ACCESSIBILITY
SMALLER VOLUME THAN PACKS
RIGID FORM UNCOMFORTABLE IN PACK
STRONG INSULATION - NO FREEZING
NO HOSE & BLADDER - NO LEAKS
LINES FREEZE IF NOT INSULATED
INSULATED LINES COME AT A PREMIUM
CAN BE DANGEROUS ON LIFT
MOBILE & SECURE
CONVENIENT ACCESS POINT
LARGE LIQUID & STORAGE VOLUME
CONSPROS
“ If RESORT ONLY, something UNDER 20L (in
capacity) ”
“ For day skiing go for SOMETHING SLIM for
sitting in LIFT CHAIRS ”
“ Skiing with a HYDRATION PACK MIGHT
WORK but you’d LOOK LIKE A GOOBER”
“ You want your HEAVIEST ITEMS at the
BOTTOM of the pack or in the MIDDLE OF
YOUR BACK to BALANCE with your center of
gravity ”
EQUIPPED WITH AN INSULATED TUBE 2L OF
LIQUID CAPACITY
21L OF STORAGE
ABLE TO CARRY SKIS
LIGHTWEIGHT, WATERPROOF, SECURE WITH 2
STRAPS
“DOESN’T PREVENT
FREEZING IN
REALLY COLD
TEMPERATURES”
“LEAKED AS SOON
AS I GOT IT”
HYDRATION SYSTEM NOT INCLUDED
12L OF STORAGE
ABLE TO CARRY SKIS
LIGHTWEIGHT, WATERPROOF &
DURABLE
HIGHLY REVERED IN
SKI COMMUNITY
“PERFECT SIZE
FOR A DAY ON THE
MOUNTAIN WITH
THE KIDS
HELI PACK - $70 reddit forum SNOBLAST - $100

5. LOCALDEDICATEDBEGINNER
RENTAL GEAR
NON-SKI SPECIFIC GEAR
SHORT DAYS ON MOUNTAIN
LIMITED SKILL SET / MOBILITY
1-2 DAY SKI PASS
WILLING TO TAKE FREQUENT BRAKES FOR WATER
PARTIAL RENTAL GEAR OR OWN ALL GEAR
COULD CARRY PACK
LONG DAYS ON THE MOUNTAIN
INTERMEDIATE- HIGHLY SKILLED
2-5 DAYS SKIING
TRY TO TAKE AS LITTLE BREAKS AS POSSIBLE
FATIGUE & ACHES HIGHLY LIKELY
OWNS ALL GEAR
VERY SHORT OR LONG DAYS ON THE MOUNTAIN DE-
PENDING ON CONDITIONS
HIGHEST SKILL SET
BACKCOUNTRY, BLUES- DOUBLE BLACKS, TREE
RUNS, & PARK
PICK & CHOOSE DAYS
STRONG NEGATIVE VIEW OF PACKS
HYDRATION DONE BEFORE THEY REACH THE
SLOPES
OLDERMIDDLE AGEDYOUNG
8 HRS
HIGH
0-2
MINIMAL
RANGING MOST-NONE
NOT CONSIDERED
HIGH PRIORITY
NOT CONSIDERED
(16-22) (24-40) (40+)
4-8 HRS
MEDIUM-HIGH
1-3
BASIC
SMALL - MEDIUM
CONSIDERED MODERATELY
HIGH - MODERATE PRIORITY
SLIGHT PROBLEM
2-4 HRS
LOW
3+
HIGHEST
SMALL - NONE
HEAVILY CONSIDERED
NO CONSIDERATION
MAJOR CONSIDERATION
TIME ON MTN.
ENDURANCE
BREAKS
PREPARATION
LOAD SIZE
PRE HYDRATION
APPEARANCE
FATIGUE
USER BREAKDOWN
TARGET USER FREQUENCY & AGE

6. OPPORTUNITY
STATEMENT
Although many locals have a distaste for packs, travelers can
benefit from wearing one on the slopes. But current offerings do
not provide a lift-friendly solution that also keeps the bladder in a
truly insulated place.
+
SOLVING FOR ...
+LUMBAR
FATIGUE
FREEZING
HYDRATION LINES
COMFORT & SAFETY
ON LIFTS

7. WEIGHT PLACEMENT TESTING
EACH CONFIGURATION CONTAINS BETWEEN 1.5 - 20 L.
BAGS WERE MADE WITH ZIP-LOCK & SEALED WITH DUCT TAPE
CLOSER TO THE CENTER OF THE SPINE & BOTTOM OF THE BACK
WAS BEST

8. SECOND LEVEL PROTOTYPINGCONSPROS
WEIGHT FEELS BEST WHEN WATER IS IN
HIP STRAP- BUT THAT TAKES AWAYS THE
EASILY ACCESSIBLE STORAGE
STORAGE BELT IS EASILY ACCESSIBLE
WITHOUT HAVING TO UNDO BAG WHILE ON
LIFT
UPPER COMPARTMENT FOR WATER & TECH
TO STAY WARM
BACKPACK W/ STORAGE BELT VERTICAL LUMBAR SUPPORT HORIZONTAL LUMBAR SUPPORT
LUMBAR SUPPORT STRAP WITH ONE 2L BLADDER
FITS UNDER THE JACKET
REACHES TOO HIGH UP THE SPINE
PROTRUDES TOO FAR AWAY FROM BODY
TOP TENDS TO SWING SIDE TO SIDE
WHEN STRETCHED, BLADDER REACH TOO FAR
AROUND BACK
INTERFERING WITH ARMS WHEN SHIFTING
WEIGHT
LUMBAR SUPPORT STRAP WITH 3 SECTION OF
WATER PREVENT SLOSHING
FITS UNDER THE JACKET
FIGHTS ACHES & FATIGUE CAUSED WHEN SKIING
2L
TOO HIGH
BEST SOLUTION !

9. SIDE PROFILE WITH BELT
UNDERNEATH
FUNCTIONAL PROTOTYPE
WEARING PRODUCT BEFORE OUTER LAYER
EASY ACCESS MOUTH
PIECE
FITS UNDERNEATH
BACKPACK IF NEEDED
LINE IS HEATED USING
BODY HEAT
LIFT SAFE, NO
HANGING EXTERNAL
COMPONENTS
LUMBAR SUPPORT
PADDING ON INSIDE
ZIPPER ACCESS TO
BLADDER

10. ADVANCED • ROUNDED • SMOOTH SMOOTH • FLEXIBLE • AGILE
MOOD BOARDS
RUGGED • BOLD • TOUGH
A B C

11. EXPLORATION SKETCHES
A B C
SELECTED STYLES

12. FINAL LINE WORK
FRONT
BACK
ALTERNATE COLORWAYS

13. HOW IT WORKS
BITE VALVE CLIPS
TO INSIDE OF JACKET
ALLOWS WATER FLOW
WHEN CLIP IS SQUEEZED
OUTER STRAP CONFIGURATIONS
1 2
3 4
ELASTIC BANDS LINE NYLON BAG
& SECURE BLADDER
AGAINST THE LOWER BACK

14. ADVANCED VERTICAL TECH
LUMBAR SUPPORT
+
NO-FREEZE
HYDRATION SYSTEM
+
LIFT SAFE
forceNLUMBAR SUPPORT HYDRATION SYSTEM

18. SALTWATER FLATS
FLY FISHING SHOESDESIGNED BYJACKSON MAYFIELD
2 WEEK TIMELINE • SPRING 2019

19. Identifyan opportunityto elevate the footwear used on flats boatsaround theworldand
helpanglers thinklessabouttheir feetand moreaboutthe prize
INTRODUCTION

20. SALT WATER FLY FISHING ENVIRONMENTS
DIRECTLY FROM
THE BOAT
SOFT SAND FLATS
& MILD CORAL
RUGGED
MODERATE TO
SEVERE ROCK &
CORAL
NO SHOES ATALLBOOTIESWADING BOOT
FOOTWEAR REQUIRED

21. THE SPECTRUM OF SOLUTIONS
“wading inankle-chewing coralstructuresand
bruising boulders. To protectyour feetandan-
kles,you’llneed rugged flatswading boots that
are stilleasyto throwonand off”
The flats thereare mostlyeasy-on-your feet
sandand turtle grass. In those conditions,
you can getawaywithapair of super light-
weightflats-fishing booties
BUT WHERE ARE THESE SOLUTIONS FAILING?

22. HAVE YOU EVER LEFT A SKIFF TO
FISH FROM A FLAT OR ROCKY
SHORELINE?
IS SUNBURN
ON YOUR FEET A PROBLEM
YOU DEALWITH?
WHEN YOU GO SALTWATER
FLY FISHING HAVE YOU EVER
WORN SHOES?
Major
Moderate
Minor
45.8%
29.2%
25%
70.8%
Yes
12.5%
Rarely
12.5%
No
66.7%
Yes, Liked It
29.2%
Yes, Hated It
MOST IMPORTANT FEATURE
IN A SHOE
73%
Grip on Boat/Sand/Rock
20%
Keep Sand Out
6.7%
Sunburn
USER SURVEY RESULTS CONDUCTED ONLINE WITH 30+ RESPOSNES
KEY TAKE-AWAYS
SUNBURN ON THE BOAT IS A
MAJOR PROBLEM
LEAVING THE BOAT IS A COMMON
OCCURANCE

23. WHY?
“TIME IS OF THE ESSENCE, AND GIVEN THAT THE BAY’S FLATS DON’T REQUIRE SOMETHING MORE — THERE’S NO
REASON TO SPEND TIME FUSSING WITH YOUR SHOES”
CHAD SHMUKLER OF HATCH MAGAZINE
“OF COURSE, YOU STILL HAVE TO WEAR A PAIR OF SOCKS, YOU’LL STILL GET SAND INSIDE THE BOOT. MOST
GUYS JUST BUYA PAIR OF WHITE GYM SOCKS AND THROW THEM OUT BEFORE THEY COME HOME.”
TOM ROSENBAUER, MARKETING DIRECTOR AT ORVIS

24. OPPORTUNITY
IDENTIFIED
Guides, Polers,and the fisherman needasolution to sunburnand tractionwhile on the skiff.
This solutionalso needs to compatiblewith thewidearrayfootwear puton once theyleave the
skiff in their further pursuitof the fish
SUNBURN TRACTION VERSITILITY
SOLVING FOR...
+ +

25. EXISTING SOLUTIONS SOLUTIONS OUTSIDE OF FLY FISHING
EXISTING SOLUTION IN FLYFISHING
WHAT IT DOES WHATS MISSING
ORVIS NRS HYDROSKIN® WET SOCKS
LINER FOR WADING BOOT
PROTECTS FROM SUNBURN
COMFORTABLE
TRACTION ON BOAT
FOOT DEXTERITY

26. BOLD • STALK • SILENT • EXECUTE

27. SKETCH IDEATION

28. HOW IT WORKS SKETCHS

29. SUN STALKERS
SALTWATER DECK BOOTIES
UPF 50
NYLON SOCK
DIATOMITE
SUBLEMATED PU FILM
BOTTOM
PULL & LOCK
TIGHTENING
SOCK BLEND
OF (MAJORITY)
POLYESTER,
NYLON, &
SPANDEX

30. COMPUTER
MOUSE
SEMESTER LONG PROJECT
SPRING 2017

31. THE MODERN WORK FORCE CAN TAKE THEIR ENTIRE DESKTOP COMPUTING POWER
HOME WITH THEM IN THEIR BAGS. COMMUTERS NEED TO FEEL SAFE THROWING
THEIR MOUSE IN A BAG WITHOUT IT GETTING DAMAGED.
PROBLEM STATEMENT

32. -40-25 AGE GROUP
-MALE OR FEMALE
-TAKE THEIR COMPUTER HOME WITH THEM
WHO
-COMMUTER OF SOME KIND; TRAIN, BIKE, CAR, BUS...
-BIG CITY
-GADGET USER; TABLETS, BLUETOOTH HEADPHONES

33. MOOD
BOARD
SMOOTH
WEIGHTED
TEXTURED

34. SIMPLE
GEOMETRIC
FORMS WORK THE
BEST

35. PROPOSAL BPROPOSAL A
FINAL CONCEPT PROPOSAL

36. PLU COATED
SCROLL SLIDER
BRUSHED
ALUMINUM
BOTTOM
RIGID ACETATE
SHELL
AA BATTERY
SLIDING DOOR

38. THANK YOU
to see more of my work visit HTTPS://MAYFIELDJACK.MYPORTFOLIO.COM