This document provides a resume and portfolio for Jackson Mayfield. It outlines his education at the University of Kansas where he studied industrial design. It also lists his work experience including internships and freelance graphic design work. His skills include 3D modeling, prototyping, and Adobe Creative Suite. Recent projects outlined include the design of a hydration system for skiers and the initial design process for a new computer mouse.
Kayaking faces several challenges for new participants, but many of these issues can be avoided through proper preparation and safety practices. The main safety concerns are drowning, getting stuck underwater, and developing hypothermia from prolonged exposure to cold water. Panicking underwater or flailing about unnecessarily wastes energy and increases risks. Kayakers also must ensure they have the proper equipment, such as a durable paddle, life vest, and helmet designed for their activity. Novice kayakers should learn about different boat designs to match their goals. Finally, with some used equipment available and initial costs offset by long-term use, kayaking need not be prohibitively expensive despite the up-front investment in gear.
Discover the Most Popular Water Sports for KidsSplashyMcFun
Encouraging kids to take part in outdoor activities is a great way to build their confidence while also getting exercise. It is also an important part of a child's growth and development. With benefits across health, social, and well-being.
The only challenge is deciding which water sport to choose! Luckily, we've made it easy.
Check out our guide for our recommendations of the best water sports for kids.
Link: https://www.splashymcfun.com/blogs/news/discover-the-most-popular-water-sports-for-kids
Montecito X-Country Ski: Naturalists at LargePhat Nattie
Naturalists at Large provides outdoor education programs for over 200 schools in California, introducing thousands of students to diverse natural environments through activities like hiking, environmental science, and outdoor skills. They work closely with each school to design tailored programs for groups of 9-14 students led by an instructor and adult chaperone. Their instructors have university degrees and extensive experience teaching and leading youth outdoors.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Caving involves exploring caves in a safe and responsible manner. Local caving clubs called grottos are a good way to learn caving skills from experienced volunteer cavers. Caves form slowly over millions of years through chemical dissolution of limestone bedrock by acidic groundwater. Caves contain fragile speleothems like stalactites and stalagmites that require protection. Responsible caving involves planning, using proper safety gear like helmets and lights, moving carefully through caves, and leaving no trace of one's visit.
The document provides an overview and packing list for a river rafting trip on the San Juan River from May 25th to June 2nd with Grand Canyon Youth. It includes highlights of the itinerary such as putting in at Sand Island and taking out at Clay Hills. A detailed packing list is then provided that recommends essential gear like a sleeping bag rated to 20 degrees Fahrenheit, hiking shoes, river shoes, rain gear, sun protection, warm layers, a journal, and personal toiletries. Safety and health are also mentioned as topics to be covered.
Drinking seawater is dangerous and should be avoided, especially in survival situations. While the body needs some salt, too much salt can be dangerous. When salty foods or seawater are consumed, the body tries to flush out the excess salt through urination. However, in survival situations away from fresh water sources, drinking seawater will actually cause further dehydration as the body needs more water than is provided by the seawater to remove the salt. It is possible to desalinate seawater but difficult, so drinking seawater raw will only make survival situations worse by increasing thirst.
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Kayaking faces several challenges for new participants, but many of these issues can be avoided through proper preparation and safety practices. The main safety concerns are drowning, getting stuck underwater, and developing hypothermia from prolonged exposure to cold water. Panicking underwater or flailing about unnecessarily wastes energy and increases risks. Kayakers also must ensure they have the proper equipment, such as a durable paddle, life vest, and helmet designed for their activity. Novice kayakers should learn about different boat designs to match their goals. Finally, with some used equipment available and initial costs offset by long-term use, kayaking need not be prohibitively expensive despite the up-front investment in gear.
Discover the Most Popular Water Sports for KidsSplashyMcFun
Encouraging kids to take part in outdoor activities is a great way to build their confidence while also getting exercise. It is also an important part of a child's growth and development. With benefits across health, social, and well-being.
The only challenge is deciding which water sport to choose! Luckily, we've made it easy.
Check out our guide for our recommendations of the best water sports for kids.
Link: https://www.splashymcfun.com/blogs/news/discover-the-most-popular-water-sports-for-kids
Montecito X-Country Ski: Naturalists at LargePhat Nattie
Naturalists at Large provides outdoor education programs for over 200 schools in California, introducing thousands of students to diverse natural environments through activities like hiking, environmental science, and outdoor skills. They work closely with each school to design tailored programs for groups of 9-14 students led by an instructor and adult chaperone. Their instructors have university degrees and extensive experience teaching and leading youth outdoors.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Caving involves exploring caves in a safe and responsible manner. Local caving clubs called grottos are a good way to learn caving skills from experienced volunteer cavers. Caves form slowly over millions of years through chemical dissolution of limestone bedrock by acidic groundwater. Caves contain fragile speleothems like stalactites and stalagmites that require protection. Responsible caving involves planning, using proper safety gear like helmets and lights, moving carefully through caves, and leaving no trace of one's visit.
The document provides an overview and packing list for a river rafting trip on the San Juan River from May 25th to June 2nd with Grand Canyon Youth. It includes highlights of the itinerary such as putting in at Sand Island and taking out at Clay Hills. A detailed packing list is then provided that recommends essential gear like a sleeping bag rated to 20 degrees Fahrenheit, hiking shoes, river shoes, rain gear, sun protection, warm layers, a journal, and personal toiletries. Safety and health are also mentioned as topics to be covered.
Drinking seawater is dangerous and should be avoided, especially in survival situations. While the body needs some salt, too much salt can be dangerous. When salty foods or seawater are consumed, the body tries to flush out the excess salt through urination. However, in survival situations away from fresh water sources, drinking seawater will actually cause further dehydration as the body needs more water than is provided by the seawater to remove the salt. It is possible to desalinate seawater but difficult, so drinking seawater raw will only make survival situations worse by increasing thirst.
The Toy Collection - the finest collection of Yacht ToysJosh Richardson
Superyacht Tenders and Toys are dealers for every make and model of yacht toys, and The Toy Collection offers a fantastic publication to act as inspiration and guidance to yacht owners.
This document provides product descriptions for various footwear items from KEEN, including shoes, boots, and sandals for men, women, kids, and commuter/pedal styles. It summarizes the key features of over 50 different shoe models across multiple product lines, such as waterproofing, insulation, traction, stability, cushioning, and other performance technologies. Size charts are also included to help consumers find the right fit.
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This document discusses an activity to observe the water cycle. Students heat water in a coffee pot and place a frying pan with ice above it. They observe that the water vapor from the coffee pot condenses on the bottom of the cold frying pan. This demonstrates that clouds and fog are made of tiny droplets of water, as condensation forms water droplets from water vapor in the air. The activity helps explain the water cycle through evaporation and condensation.
Chadar trek is a magnificent trek, the main attention of Chadar trek is the frozen lake, for all the trekking lovers, for more details go to the website.
https://trekveda.com/trek/chadar-trek.php
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting villages and caves along the way.
- The trek concludes with scenic walks back to the starting point and a return flight from Leh.
This document provides an overview of the Chadar trek, a 9-day winter trek across the frozen Zanskar River in Ladakh, India. Key details include walking on the frozen river among amazing scenery, camping in caves along the way, and encountering cold temperatures. The trek involves camping, hiking, and other adventurous activities while being provided meals. Highlights are said to include amazing scenery, trekking through wild gorges, and a thrilling walk over the frozen river. The cost is INR 19,800 per person for 9 days and 8 nights including accommodations, equipment, activities, and meals.
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting caves and camps, and highlights such as frozen waterfalls.
- The package includes meals, accommodations in tents and guesthouses, guides and porters. Medical care
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting villages and caves along the way.
- The trek concludes with scenic walks back to the starting point and a return flight from Leh.
The document discusses the water cycle through multiple passages and activities. It describes the key processes in the water cycle: evaporation, condensation, precipitation, and collection. It then has the reader take on the role of a water droplet, traveling through the cycle by adding beads to a bracelet to represent each step, starting from various points like the ocean, lake, river or glacier.
One of the best ways to experience Lake Tahoe is to paddle along its shore. When paddling you are close to the water and traveling at a pace at which you can truly capture the essence of the lake. It’s also a great workout. You need to decide whether you want to use a standup paddleboard, kayak or canoe. My advice: go for all three, since they each have their advantages and disadvantages.
The document discusses the importance of conserving water and provides tips for doing so. It notes that while water is readily available for some, many around the world face severe shortages. It then lists everyday actions people can take to save water, such as only filling glasses part way, using leftover water for plants, and turning off taps while brushing teeth. The document also discusses lessons from the Sunnah of Prophet Muhammad regarding minimizing water usage even when it is abundant.
Welcome to Hiking Gear Lab and with great pleasure thanks for visiting our site. www.hikinggearlab.com is very glad to present our customers with the quality reviews on camping and hiking gears with its most up-to-date information.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
This document provides product descriptions for various footwear items from KEEN, including shoes, boots, and sandals for men, women, kids, and commuter/pedal styles. It summarizes the key features of over 50 different shoe models across multiple product lines, such as waterproofing, insulation, traction, stability, cushioning, and other performance technologies. Size charts are also included to help consumers find the right fit.
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This document provides tips for planning a fly-in fishing trip to a remote wilderness lodge. It emphasizes the importance of proper planning, making lists, budgeting, and packing light. It recommends bringing essential fishing and camping gear while leaving unnecessary items behind to meet weight limits. The goal is to enjoy the experience rather than focus on catching large trophies.
S U N W A Y L A G O O N W A T E R P A R KZarak Khawaja
The document summarizes the facilities and attractions available at Sunway Lagoon water park in Pakistan. It describes the various water slides including body slides, spiral slides, raft slides, and children's slides. It also mentions cottages located on the property that can be rented. The park aims to operate to high standards while being environmentally friendly. It provides rules for entry and safety information so visitors can enjoy the amenities in a secure manner.
This document discusses an activity to observe the water cycle. Students heat water in a coffee pot and place a frying pan with ice above it. They observe that the water vapor from the coffee pot condenses on the bottom of the cold frying pan. This demonstrates that clouds and fog are made of tiny droplets of water, as condensation forms water droplets from water vapor in the air. The activity helps explain the water cycle through evaporation and condensation.
Chadar trek is a magnificent trek, the main attention of Chadar trek is the frozen lake, for all the trekking lovers, for more details go to the website.
https://trekveda.com/trek/chadar-trek.php
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting villages and caves along the way.
- The trek concludes with scenic walks back to the starting point and a return flight from Leh.
This document provides an overview of the Chadar trek, a 9-day winter trek across the frozen Zanskar River in Ladakh, India. Key details include walking on the frozen river among amazing scenery, camping in caves along the way, and encountering cold temperatures. The trek involves camping, hiking, and other adventurous activities while being provided meals. Highlights are said to include amazing scenery, trekking through wild gorges, and a thrilling walk over the frozen river. The cost is INR 19,800 per person for 9 days and 8 nights including accommodations, equipment, activities, and meals.
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting caves and camps, and highlights such as frozen waterfalls.
- The package includes meals, accommodations in tents and guesthouses, guides and porters. Medical care
This document provides an overview and itinerary for a 9-day Chadar Trek in Ladakh. Some key details include:
- The trek involves walking on the frozen Zanskar River surrounded by amazing scenery and frozen waterfalls.
- Activities include camping, trekking, hiking at a cost of Rs. 19,800 per person for 9 days and 8 nights.
- The itinerary outlines each day's activities such as acclimatization hikes, walking sections up to 15km on the frozen river, visiting villages and caves along the way.
- The trek concludes with scenic walks back to the starting point and a return flight from Leh.
The document discusses the water cycle through multiple passages and activities. It describes the key processes in the water cycle: evaporation, condensation, precipitation, and collection. It then has the reader take on the role of a water droplet, traveling through the cycle by adding beads to a bracelet to represent each step, starting from various points like the ocean, lake, river or glacier.
One of the best ways to experience Lake Tahoe is to paddle along its shore. When paddling you are close to the water and traveling at a pace at which you can truly capture the essence of the lake. It’s also a great workout. You need to decide whether you want to use a standup paddleboard, kayak or canoe. My advice: go for all three, since they each have their advantages and disadvantages.
The document discusses the importance of conserving water and provides tips for doing so. It notes that while water is readily available for some, many around the world face severe shortages. It then lists everyday actions people can take to save water, such as only filling glasses part way, using leftover water for plants, and turning off taps while brushing teeth. The document also discusses lessons from the Sunnah of Prophet Muhammad regarding minimizing water usage even when it is abundant.
Welcome to Hiking Gear Lab and with great pleasure thanks for visiting our site. www.hikinggearlab.com is very glad to present our customers with the quality reviews on camping and hiking gears with its most up-to-date information.
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1. JACKSON
MAYFIELD
WORK EXPERIENCE
Metaphase Design Group / Summer Design Intern
MAY - AUGUST 2018
The Jayhawk Cafe / Graphic Designer
SEPT 2017 - PRESENT
OTHER EXPERIENCE
Past Work Experience
AUG 2015 - MAY 2017
Green’s Crew
The Bogey Club (St. Louis, MO)
AUG 2014 - MAY 2015
Wait Staff
Westburough Country Club
AUG 2015 - MAY 2016
Service
Natural Ties Weekly Volunteer
Annual Bike for MS Setup
AUG 2015 - AUG 2017
AUG 2015 - PRESENT
Alzheimer’s Walk Annual Volunteer
Annual Polar Plunge Participant
AUG 2015 - PRESENT
Worked as a paid intern for a firm providing design services on a multitude of
projects with clients like Coca-Cola, Intuitive Surgical, Lockton and Bausch & Lomb.
I conducted and participated in design research, data collection, focus groups,
ergonomic intensive studies, functional prototyping, sketch ideation sessions, CAD
modeling of complex surfaces, and digital rendering.
EDUCATION
University of Kansas
BFA Industrial Design,
May 2019
School of Architecture & Design
Lawrence, KS
Business Minor
SKILLS
Programs
Adobe Creative Suite • Solidworks •
Sketchbook Pro • Keyshot • Microsoft
Office
Prototyping
Personal
3D Printing • Foam Modeling• Clay Form
Modeling • Professionally Manufactured •
UX/UI Testing
Focused • Determined • Analytical •
Organized • Group Leader • Relentless
Work Ethic • Verbal Brainstorming • Public
Speaking • Relaxed Demeanor
Midwest Exchange Scholarship
Scholarships
Retained since Freshman year
Sponsored Projects
Using the Adobe Creative Suite, I design weekly promotional content that is
posted to a dedicated social media following. Work often includes short term
deadlines with time-sensitive information.
mayfield.jack@gmail.com
mayfieldjack.myportfolio.com
314.960.2098
Industrial Designer
Timberland Shoe Studio
Adidas Shoe Studio
Google UX/UI Studio
Garmin Junior Studio
IDSA Club Member
3. USER RESEARCH
“ Went a while WITHOUT WEARING A
CAMELBAK, but then I realized that THEY
JUST MAKE SENSE ”
“ I use a non-winterized camelback & it
NEVER FREEZES because I drink it so fast ”
“ I PACK WATER BECAUSE ITS NICE,
NOT because it is a CRITICAL COMPONENT
to my performance ”
KC, MO
22 YRS OLD
3 SKI TRIPS A YEAR
3-6 DAYS LONG
8 HOURS A DAY
CLARK
DENVER, CO
24 YRS OLD
AS MANY TRIPS AS POSSIBLE
6 HOUR DAYS
LUKE
DENVER, CO
22 YRS OLD
5+ TRIPS EACH SEASON
1-2 DAYS LONG
4 HOUR DAYS
KELSEY
“ I just fill up a PLASTIC WATER BOTTLE and
throw it in my bag ”
“ My SCHOOL BACK PACK works fine ... NEVER
FEELS LIKE ITS TOO MUCH on my back”
“ Because of all my (filming) equipment, I
bring a BACK PACK and its PRETTY FULL ”
“ I KNOW HOW TO STAY HYDRATED ... it has
never really been a problem for me ”
“ When I’m wearing the BACKPACK ON THE LIFT I
feel like it is PUSHING ME and I MIGHT FALL OFF ”
FREQUENCY OF SKI TRIPS PER
YEAR
10+5-102-41-2
% OF PEOPLE
WHO BRING
WATER
ON THE
MOUNTAIN
60%
40%
YES
NO
WATER
BOTTLE
HYDRATION
PACK
INSULATED
CONTAINER
WATER
FOUNTAIN
TYPE OF CONTAINER
% OF PEOPLE
WHO HAVE
EXPERIENCED
WATER
FREEZING
HAVE
HAVE
NOT36%
64%
SURVEY RESULTS
40+ RESPONDENTS
DRINK ALCOHOL, COFFEE, & TEA
MULTIPLE
TIMES A DAY
EVERY
DAY
RARELY NEVER
4. ONLINE CUSTOMER
MARKET RESEARCH
WATER FOUNTAIN & DISPOSABLES INSULATED WATER BOTTLEHYDRATION PACK
EXTREMELY STRAINED ACCESSIBILITY
DEPENDENT ON LOCATION
SMALLEST LIQUID VOLUME
NEVER FROZEN AT ACCESS POINT
LITTLE ADDED WEIGHT
CHEAP
LIMITED ACCESSIBILITY
SMALLER VOLUME THAN PACKS
RIGID FORM UNCOMFORTABLE IN PACK
STRONG INSULATION - NO FREEZING
NO HOSE & BLADDER - NO LEAKS
LINES FREEZE IF NOT INSULATED
INSULATED LINES COME AT A PREMIUM
CAN BE DANGEROUS ON LIFT
MOBILE & SECURE
CONVENIENT ACCESS POINT
LARGE LIQUID & STORAGE VOLUME
CONSPROS
“ If RESORT ONLY, something UNDER 20L (in
capacity) ”
“ For day skiing go for SOMETHING SLIM for
sitting in LIFT CHAIRS ”
“ Skiing with a HYDRATION PACK MIGHT
WORK but you’d LOOK LIKE A GOOBER”
“ You want your HEAVIEST ITEMS at the
BOTTOM of the pack or in the MIDDLE OF
YOUR BACK to BALANCE with your center of
gravity ”
EQUIPPED WITH AN INSULATED TUBE 2L OF
LIQUID CAPACITY
21L OF STORAGE
ABLE TO CARRY SKIS
LIGHTWEIGHT, WATERPROOF, SECURE WITH 2
STRAPS
“DOESN’T PREVENT
FREEZING IN
REALLY COLD
TEMPERATURES”
“LEAKED AS SOON
AS I GOT IT”
HYDRATION SYSTEM NOT INCLUDED
12L OF STORAGE
ABLE TO CARRY SKIS
LIGHTWEIGHT, WATERPROOF &
DURABLE
HIGHLY REVERED IN
SKI COMMUNITY
“PERFECT SIZE
FOR A DAY ON THE
MOUNTAIN WITH
THE KIDS
HELI PACK - $70 reddit forum SNOBLAST - $100
5. LOCALDEDICATEDBEGINNER
RENTAL GEAR
NON-SKI SPECIFIC GEAR
SHORT DAYS ON MOUNTAIN
LIMITED SKILL SET / MOBILITY
1-2 DAY SKI PASS
WILLING TO TAKE FREQUENT BRAKES FOR WATER
PARTIAL RENTAL GEAR OR OWN ALL GEAR
COULD CARRY PACK
LONG DAYS ON THE MOUNTAIN
INTERMEDIATE- HIGHLY SKILLED
2-5 DAYS SKIING
TRY TO TAKE AS LITTLE BREAKS AS POSSIBLE
FATIGUE & ACHES HIGHLY LIKELY
OWNS ALL GEAR
VERY SHORT OR LONG DAYS ON THE MOUNTAIN DE-
PENDING ON CONDITIONS
HIGHEST SKILL SET
BACKCOUNTRY, BLUES- DOUBLE BLACKS, TREE
RUNS, & PARK
PICK & CHOOSE DAYS
STRONG NEGATIVE VIEW OF PACKS
HYDRATION DONE BEFORE THEY REACH THE
SLOPES
OLDERMIDDLE AGEDYOUNG
8 HRS
HIGH
0-2
MINIMAL
RANGING MOST-NONE
NOT CONSIDERED
HIGH PRIORITY
NOT CONSIDERED
(16-22) (24-40) (40+)
4-8 HRS
MEDIUM-HIGH
1-3
BASIC
SMALL - MEDIUM
CONSIDERED MODERATELY
HIGH - MODERATE PRIORITY
SLIGHT PROBLEM
2-4 HRS
LOW
3+
HIGHEST
SMALL - NONE
HEAVILY CONSIDERED
NO CONSIDERATION
MAJOR CONSIDERATION
TIME ON MTN.
ENDURANCE
BREAKS
PREPARATION
LOAD SIZE
PRE HYDRATION
APPEARANCE
FATIGUE
USER BREAKDOWN
TARGET USER FREQUENCY & AGE
6. OPPORTUNITY
STATEMENT
Although many locals have a distaste for packs, travelers can
benefit from wearing one on the slopes. But current offerings do
not provide a lift-friendly solution that also keeps the bladder in a
truly insulated place.
+
SOLVING FOR ...
+LUMBAR
FATIGUE
FREEZING
HYDRATION LINES
COMFORT & SAFETY
ON LIFTS
7. WEIGHT PLACEMENT TESTING
EACH CONFIGURATION CONTAINS BETWEEN 1.5 - 20 L.
BAGS WERE MADE WITH ZIP-LOCK & SEALED WITH DUCT TAPE
CLOSER TO THE CENTER OF THE SPINE & BOTTOM OF THE BACK
WAS BEST
8. SECOND LEVEL PROTOTYPINGCONSPROS
WEIGHT FEELS BEST WHEN WATER IS IN
HIP STRAP- BUT THAT TAKES AWAYS THE
EASILY ACCESSIBLE STORAGE
STORAGE BELT IS EASILY ACCESSIBLE
WITHOUT HAVING TO UNDO BAG WHILE ON
LIFT
UPPER COMPARTMENT FOR WATER & TECH
TO STAY WARM
BACKPACK W/ STORAGE BELT VERTICAL LUMBAR SUPPORT HORIZONTAL LUMBAR SUPPORT
LUMBAR SUPPORT STRAP WITH ONE 2L BLADDER
FITS UNDER THE JACKET
REACHES TOO HIGH UP THE SPINE
PROTRUDES TOO FAR AWAY FROM BODY
TOP TENDS TO SWING SIDE TO SIDE
WHEN STRETCHED, BLADDER REACH TOO FAR
AROUND BACK
INTERFERING WITH ARMS WHEN SHIFTING
WEIGHT
LUMBAR SUPPORT STRAP WITH 3 SECTION OF
WATER PREVENT SLOSHING
FITS UNDER THE JACKET
FIGHTS ACHES & FATIGUE CAUSED WHEN SKIING
2L
TOO HIGH
BEST SOLUTION !
9. SIDE PROFILE WITH BELT
UNDERNEATH
FUNCTIONAL PROTOTYPE
WEARING PRODUCT BEFORE OUTER LAYER
EASY ACCESS MOUTH
PIECE
FITS UNDERNEATH
BACKPACK IF NEEDED
LINE IS HEATED USING
BODY HEAT
LIFT SAFE, NO
HANGING EXTERNAL
COMPONENTS
LUMBAR SUPPORT
PADDING ON INSIDE
ZIPPER ACCESS TO
BLADDER
10. ADVANCED • ROUNDED • SMOOTH SMOOTH • FLEXIBLE • AGILE
MOOD BOARDS
RUGGED • BOLD • TOUGH
A B C
13. HOW IT WORKS
BITE VALVE CLIPS
TO INSIDE OF JACKET
ALLOWS WATER FLOW
WHEN CLIP IS SQUEEZED
OUTER STRAP CONFIGURATIONS
1 2
3 4
ELASTIC BANDS LINE NYLON BAG
& SECURE BLADDER
AGAINST THE LOWER BACK
14. ADVANCED VERTICAL TECH
LUMBAR SUPPORT
+
NO-FREEZE
HYDRATION SYSTEM
+
LIFT SAFE
forceNLUMBAR SUPPORT HYDRATION SYSTEM
19. Identifyan opportunityto elevate the footwear used on flats boatsaround theworldand
helpanglers thinklessabouttheir feetand moreaboutthe prize
INTRODUCTION
20. SALT WATER FLY FISHING ENVIRONMENTS
DIRECTLY FROM
THE BOAT
SOFT SAND FLATS
& MILD CORAL
RUGGED
MODERATE TO
SEVERE ROCK &
CORAL
NO SHOES ATALLBOOTIESWADING BOOT
FOOTWEAR REQUIRED
21. THE SPECTRUM OF SOLUTIONS
“wading inankle-chewing coralstructuresand
bruising boulders. To protectyour feetandan-
kles,you’llneed rugged flatswading boots that
are stilleasyto throwonand off”
The flats thereare mostlyeasy-on-your feet
sandand turtle grass. In those conditions,
you can getawaywithapair of super light-
weightflats-fishing booties
BUT WHERE ARE THESE SOLUTIONS FAILING?
22. HAVE YOU EVER LEFT A SKIFF TO
FISH FROM A FLAT OR ROCKY
SHORELINE?
IS SUNBURN
ON YOUR FEET A PROBLEM
YOU DEALWITH?
WHEN YOU GO SALTWATER
FLY FISHING HAVE YOU EVER
WORN SHOES?
Major
Moderate
Minor
45.8%
29.2%
25%
70.8%
Yes
12.5%
Rarely
12.5%
No
66.7%
Yes, Liked It
29.2%
Yes, Hated It
MOST IMPORTANT FEATURE
IN A SHOE
73%
Grip on Boat/Sand/Rock
20%
Keep Sand Out
6.7%
Sunburn
USER SURVEY RESULTS CONDUCTED ONLINE WITH 30+ RESPOSNES
KEY TAKE-AWAYS
SUNBURN ON THE BOAT IS A
MAJOR PROBLEM
LEAVING THE BOAT IS A COMMON
OCCURANCE
23. WHY?
“TIME IS OF THE ESSENCE, AND GIVEN THAT THE BAY’S FLATS DON’T REQUIRE SOMETHING MORE — THERE’S NO
REASON TO SPEND TIME FUSSING WITH YOUR SHOES”
CHAD SHMUKLER OF HATCH MAGAZINE
“OF COURSE, YOU STILL HAVE TO WEAR A PAIR OF SOCKS, YOU’LL STILL GET SAND INSIDE THE BOOT. MOST
GUYS JUST BUYA PAIR OF WHITE GYM SOCKS AND THROW THEM OUT BEFORE THEY COME HOME.”
TOM ROSENBAUER, MARKETING DIRECTOR AT ORVIS
24. OPPORTUNITY
IDENTIFIED
Guides, Polers,and the fisherman needasolution to sunburnand tractionwhile on the skiff.
This solutionalso needs to compatiblewith thewidearrayfootwear puton once theyleave the
skiff in their further pursuitof the fish
SUNBURN TRACTION VERSITILITY
SOLVING FOR...
+ +
25. EXISTING SOLUTIONS SOLUTIONS OUTSIDE OF FLY FISHING
EXISTING SOLUTION IN FLYFISHING
WHAT IT DOES WHATS MISSING
ORVIS NRS HYDROSKIN® WET SOCKS
LINER FOR WADING BOOT
PROTECTS FROM SUNBURN
COMFORTABLE
TRACTION ON BOAT
FOOT DEXTERITY
31. THE MODERN WORK FORCE CAN TAKE THEIR ENTIRE DESKTOP COMPUTING POWER
HOME WITH THEM IN THEIR BAGS. COMMUTERS NEED TO FEEL SAFE THROWING
THEIR MOUSE IN A BAG WITHOUT IT GETTING DAMAGED.
PROBLEM STATEMENT
32. -40-25 AGE GROUP
-MALE OR FEMALE
-TAKE THEIR COMPUTER HOME WITH THEM
WHO
-COMMUTER OF SOME KIND; TRAIN, BIKE, CAR, BUS...
-BIG CITY
-GADGET USER; TABLETS, BLUETOOTH HEADPHONES