The software to save 50% time

1. small
3D Research and Development
Quantity Surveying
giant for
One
One
Engineers
Leap
step
for

2. 10 points
1. Mission
2. Problem
3. Solution
4. Market Size
5. Business Model
6. Proprietary
Technology
7. Competitors
8. Marketing Plan
9. Team
10. Financing

3. Company & Mission
 There is a billions dollars market, mostly innocent of computerization, but crying out for it.
The market's name is Quantity Survey.
 We, at R3D, found the way to make quantity surveying much easier and many times shorter
in work.
 Our goal is to make the fist software module ready for sell in 6 months, marketing it to
engineers and construction contractors in Israel and all over the world. We intend to grow
exponentially, by injecting all the time new features to the software and enlarging in this way
the distance between us and potential copycats. We will reach the income of at least
513,000,000$ in 5 years.
 Quantrol, on which methodology the software is based, sells the more precise quantity
survey service to most of the major contractors in Israel, thus proving that there is a room
for calculating quantity survey on different level.
 Our mission is to liberate engineers from work slavery and give the milliards dollars worth of
added value to clients.

4. ‫עמ‬'4
 The Problem
— The Quantity Survey is a hard work, very expensive and years long.
— This work requires an understanding in several areas: mathematics, civil
engineering, site management, supervision, standards, structural
designing, understanding of the building jargon, knowledge in law.
— There is no full methodology for quantity survey and this generates a lot of
errors.
 R3D's Solution
— The automated system, developed by R3D, takes the building drawings as
the input and gives the quantity survey computation as the output.
— The software reduces the computation time by about 90%.
— The accuracy of the calculations increases by at least 2%, since the
system is based on a unique methodology of Quantrol for calculating
Quantity Survey.
The problem and R3D’s solution

5. During the planning and erection of a project, quantity survey is
performed at least 3 times.
Who Why
Percentage of
construction
cost
Time in
months
Entrepreneur Preparing tender 0.1%-0.3% 2
Contractor
Submission of accounts on the basis
of precise quantity calculations
0.3%-1.0% 24
Supervisor
Quantity checking for approval of
monthly accounts
0.1%-0.3% 6
The total 0.5%-1.6% 32
The Size of the Market

6. The Size of the Market
 The Construction market
— In USA the last year construction costs were 10,000 $B.
— All over the world the construction costs 6 times more (Europe, Africa,
South America, Pacific as USA, Asia - twice as USA), so the world total
is $60,000,000,000,000,000 = $60,000 B.
 The Quantity Survey market
— Quantity Survey costs 0.5%-1.6% of the project. On average 0.75%.
— The total cost of world QS is $450 B per year.
 The Quantity Survey personal
— In UK alone there are more than 300,000 QS Engineers.
— All over the world there are more than 100 times more -- 30,000,000
QS Engineers.

7. Business Model
 The business model is based on the development and sale
of the software in stages, thus creating among the users an
expectation for the new modules and features.
 It will be proven to the customers that the software is saving
them at least 90% of time and money, while adding at least
2% to the precision of the computations.
 Deminishing the competing risk and acceleration of market
penetration by offering the customers to improve their
quantity surveys risk-free.

8. Technology
 The R3D developed a 3D engine that takes as the input the
digital drawings of the construction, analyses them,
understands parts of the building and adds the R3D
dimension.
 This engine is the basis to different applications:
— Quantity Survey – the software automatically calculates all the
quantities and writes them down into Excel file.
— Superposition – the software will automatically check the electro-
mechanical systems, water supply and disposal as for finding clash
spots between them and the building frame, and will suggest alternate
passes.
— Lawsuits prevention - the software will automatically check for
accordance to all known architectural codes and other standards.
— 3D Modeling - the software will automatically build 3D model of the
building and will give any view or any section that engineer needs.

9. Functional Block
Diagram
Custom DB
(client)
Project DB
(Building)
Reports
3D Modeling
Super
position
Piping &
Cabling
Quantity Survey -
Concrete
Quantity Survey -
Reinforcement
Imaging/CAD
integration
Standards
Compliance
Quantity Survey -
Architectural
Pattern DB
(pre-fixed)
Construction
Analysis
Engine
Construction
Query
and
Human
Interface
DATA INPUT
(from any CAD system)

10. Competitors
 There was found no direct competition to our software as related to
drawings understanding and automatically making it 3-dimensional.
 There are softwares that call themselves "automatic QS". In reality,
they are in large part manual:
— Some of them demand the human input of all the data necessary for
computations. Those software save 10% of time.
— The best softwares permit human translation of the drawings in graphical
mode, saving thus even more time. Yet in the large constructions there are
more than 30,000 lines per drawing that the engineer has to explain to the
software before it could continue by itself.
 The CAD softwares has a possibility to build a 3D drawing, but
almost no architect uses it because it takes them much more time
than the 2D drawing and nobody pays them for the added work.
That’s why there is no competition from those softwares too.

11. Marketing Plan
 Stage I - focusing on contractors
 Goal: Significantly penetrate into the market
— Build a reputation
 Means: Focusing on the Quantity Survey
— Teaching Engineers of all the software’s benefits
 Stage II - focusing on entrepreneurs and lending banks
 Goal: Turn the software into the standard in Quantity Surveying
— Increase the market share
 Means: Shifting the paradigm of the market
— Appealing to developers and lending banks instead of
contractors
— Full use of the advantages of the computerized system
consisting of R3D softwares

12. Team
 Jacob Kuperman, CEO & Cofounder
— M.Sc. in Civil Engineering, Technion- Israel Institute of Technology,
Haifa.
— 41 years in construction engineering – Institute of Standards,
project manager, structural designer, site supervisor.
— 29 years managing private engineering consulting firm – Quantity
Survey, construction economics, expert witness, scientific
programmer.
 Lev Sivriver, CTO & Cofounder
— M.Sc. in Mathematics
— 38 years in program development and QA in different fields such as
Industry and Education.
— 15 years in Telecommunication (Tel-Rad) as software verification
prime Engineer.

13. Financing
 Raised $750K by founders in Aug 09
 Seeking $1.5M Series A round
— $50M pre-money valuation
— return of investment x10 in 5 years