SEO stands for Search Engine Optimisation. This is an abbreviation we’ll be seeing a lot of in our lessons!

2. If you own a website, then search results matter.

3. When your pages have higher ranking, they help more people find you,

4. The key to these rankings is making sure your website has everything
In place that search engines need, to be able to find you.

5. And this is called Search Engine Optimisation

6. SEO is the process of increasing the profile and visibility of a
Website on a search engines free, organic or natural listings.

7. There is no payment involved, unlike with paid search ads such as
Google Adwords.

8. The goal of SEO is not only to increase the number of visitors and
Conversion the site receives from search engines, it’s about making
Your site better for people to use to.