Cannacord Genuity analyst report on Rogers Communications

1. Daily Letter | 1
24 July 2013______
Canaccord Genuity is the global capital markets group of Canaccord Financial Inc. (CF : TSX | CF. : LSE)
The recommendations and opinions expressed in this research report
and objective views about any and all the Designated Investments and Relevant Issuers discussed herein. For important information,
Online
Disclosure Database.
Changes
Adjusted EBITDA (M) FCF/shr. ($) Adjusted EPS ($) Target
2013E $5,033 from $5,031
2014E $5,158 from $4,967
2013E $2.76 from $2.75
2014E $3.03 from $2.72
2013E $3.53 from $3.51
2014E $3.54 from $3.24
C$46.00 from C$44.00
Rogers Communications Inc. Dvai Ghose 1.416.869.7274
dghose@canaccordgenuity.com
Sanford Lee, MBA 1.416.867.4544
slee@canaccordgenuity.com
RCI.B : TSX : C$41.95
RCI : NYSE : US$40.65
BUY
Target: C$46.00
COMPANY STATISTICS:
52-week Range: C$38.41 - 52.75
Current Dividend /shr: C$1.74
Current Dividend Yield: 4.1
Total Return to Target %: 13.8
Shares Out (M): 514.7
Market Cap (M): C$21,594
Float Cap (M): C$15,644
Net Debt (M): C$10,888
FYE: Dec
Last Reported Quarter: Q2/13
Controlling Shareholders: Rogers Family
Net debt excl. investment in Cogeco
EARNINGS SUMMARY:
FYE Dec 2012A 2013E 2014E
EBITDA adj. (M): C$4,834 C$5,033 C$5,158
EV/EBITDA (x): 6.6 6.5 6.3
FCF /shr: C$3.18 C$2.76 C$3.03
FCF Yield %: 7.6 6.6 7.2
EPS adj.: C$3.45 C$3.53 C$3.54
P/E (x): 12.2 11.9 11.8
SHARE PRICE PERFORMANCE:
Source: Interactive Data Corporation
COMPANY DESCRIPTION:
Rogers Communications is a diversified Canadian
communications and media company. Rogers Wireless
has over 9.4 million subscribers and is Canada's largest
wireless operator. Rogers also has 2.2 million basic cable
subscribers and owns TV, radio and print assets.
All amounts in C$ unless otherwise noted.
Telecommunications -- Wireless
SOME GOOD, SOME BAD
While Q2/13 results were mixed, we continue to believe that the
stock is undervalued versus non-wireless driven peers For us, the
key positives from Q2/13 were 1) postpaid subscriber growth
recovery;; 2) lower than expected wireless retention expense,
coupled with stable churn;; and 3) continued cable margin
expansion. However, wireless ARPU pressure, accelerating cable
subscriber losses and modest broadband subscriber growth were
key negatives. While we believe that RCI and TELUS remain
oversold on Verizon risk, we continue to prefer TELUS.
Consolidated financials were in-line At $1,306 million, adjusted
EBITDA was in-­line with our $1,316 million estimate and
consensus and up 2.4%. Adjusted EPS of $0.97 was also in-­line
with our $0.96 estimate and consensus and up 6%. While FCF of
$505 million exceeded our $472 million estimate and consensus
of $394 million, this was driven by the timing of cash taxes. FCF
was down 20% YoY due to increasing cash taxes and capex.
While postpaid additions and retention expense were better than
expected, ARPU was weak The 98k postpaid net adds were
better than our 80k estimate and up 12.6%. However, roaming
revenue pressure, price plans that include voice mail and caller
ID and aggressive promos drove a 1.6% decline in postpaid
ARPU. Despite better than expected gross additions and ARPU
pressure, at $821 million EBITDA beat our $808 million estimate
and was up 3.1% due to lower than forecast retention expense.
Cable subscriber results and EBITDA were disappointing However,
at $431 million, core cable EBITDA was up a decent 6.9%.
Tweaking up our EBITDA estimates and sum-of-parts derived target
price to $46.00 from $44.00 We are maintaining a target EV of
6.6x 2014E EBITDA, but the 3.8% increase in our 2014E
EBITDA increases our target price to $46.00 from $44.00.

2. Daily Letter | 2
24 July 2013
SOME GOOD, SOME BAD, SOME VALUE
INVESTMENT SUMMARY
KEY POSITIVES
These include 1) much stronger than expected postpaid gross and net subscriber
additions;; 2) a sequential decline in wireless churn, despite a significant
sequential decline in retention expense;; and 3) strong cable Internet ARPU and
revenue growth.
For the first time in many quarters, Rogers Wireless may have accounted for nearly
one-third of national incumbent postpaid net additions in Q2/13 While BCE and
TELUS have yet to report Q2/13 results (they report on August 8), given that 1)
Rogers Wireless reported 98,000 postpaid net additions (which was well above
our 80,000 estimate and consensus of 76,100 and up 12.6% YoY;; and 2) we
expect 100,000 postpaid net additions each for Bell Mobility and TELUS Mobility,
Rogers Wireless could have accounted for 33% of national incumbent postpaid net
additions in the quarter. This would mark a significant improvement from prior
quarters as shown in Figure 1.
Figure 1: Market share of national incumbent postpaid net additions
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13E
Postpaidnetadditionshare(%)
Rogers Wireless TELUS Mobility Bell Mobility
Source: Company reports, Canaccord Genuity forecasts
Wireless subscriber retention expense and device subsidies fell sharply on a sequential
basis and despite this, churn also declined sequentially Despite 1) stronger than
expected gross postpaid subscriber loading (374,000 versus our 365,000 estimate
and up 6.9% YoY);; and 2) an unexpected 1.6% decline in Q2/13 postpaid ARPU, at
49.2%, wireless service margin easily exceeded our 47.3% estimate and was up

3. Daily Letter | 3
24 July 2013
98 bps YoY. Consequently, while wireless network revenue was lower than
forecast, at $821 million, wireless adjusted EBITDA beat our $808 million
estimate and was up 3.1%. This is because at $208 million or 12% of network
revenue, retention expense was significantly below our $222 million or 13% of
network revenue forecast and it was down 15.8% on a sequential basis (although
it was up 4.0% YoY). Despite the significant sequential decline in retention
expense, postpaid churn declined slightly to 1.17% in Q2/13 from 1.22% in Q1/13
and was below our 1.20% estimate, although it was up slightly from 1.15% in
Q2/12.
While cable broadband subscriber growth was disappointing in Q2/13 after a strong
Q1/13, ARPU and revenue exceeded expectations again with 17% revenue growth
On the negative side, Rogers only added 6,000 net broadband customers on an
organic basis in Q2/13, well below our 16,000 estimate, consensus of 14,700, the
9,000 in Q2/12 and the impressive 26,000 in Q1/13 (although Q2 is seasonally
weaker due to university student deactivations). However, at an estimated $50.09,
Internet ARPU was above our $49.17 estimate and up 11.0% YoY driven by
increased bandwidth usage and price increases. Consequently, at $287 million,
broadband revenue exceeded our $283 million estimate and was up an
impressive 17.1% YoY. Given the very high margins associated with broadband,
this is very encouraging and clearly helped generate the 173 bps YoY increase in
core cable EBITDA margin. In addition, despite the fact that cable broadband only
generated $287 million of revenue in Q2/13 versus $458 million for cable TV,
now generates a higher
gross profit than TV, reflecting high broadband and low TV margins.
As a result of strong broadband subscriber growth, Rogers Cable is also generating
peer group leading EBITDA growth Last reported EBITDA and broadband growth
for the four publicly listed Canadian cablecos is shown in Figure 2. We wonder if
especially given its deep discount to Shaw as shown in Figure 3.
Figure 2: Last reported YoY broadband subscriber and cable EBITDA growth
0%
1%
2%
3%
4%
5%
6%
7%
Rogers Cable Shaw Cable Videotron Cogeco Cable
(Can.)
YoYgrowth(%)
Cable EBITDA Broadband subscribers
Source: Company reports

4. Daily Letter | 4
24 July 2013
KEY NEGATIVES
We also saw some key negatives in the Q2/13 release These include 1) the
unexpected 1.6% YoY decline in postpaid ARPU;; 2) the organic loss of 35,000 net
basic cable subscribers, which was much worse than our 24,200 net loss forecast
and consensus;; and 3) weak Media margins.
Q2/13 postpaid ARPU was down an unexpected 1.6% due to roaming, promotions and
inclusion of features like voice mail and caller ID in core rate plans Management
attributed the 1.6% decline in postpaid ARPU to 1) lost roaming revenue, which
declined by over $20 million on a sequential basis due to reprice (we also assume
lost share to Bell and TELUS);; 2) rate plans that were introduced at the beginning
of this year that include voice mail and caller ID without offsetting price increases;;
and 3) aggressive promotions in H1/13, which seem to have helped generate
strong subscriber loading, but also put pressure on ARPU. On the negative side,
the impact of roaming reprice could go on for some time, especially as Rogers was
the monopolist on international roaming outside the U.S., until Bell and TELUS
launched HSPA at the end of 2009. The impact of lost calling feature revenue
could also impact ARPU for some time.
However, we see some offsets On the positive side 1) roaming reprice could be
offset by greater usage over time;; 2) we hope that Rogers management decides
not to pursue aggressive pricing promotions in H2/13 and onwards, as this does
not help cure its real issue, which is churn;; and 3) new price plans that were
unveiled by Rogers this week will increase wireless prices by approximately $5-­10
per month beginning on August 9. Consequently, while we expect postpaid ARPU
to decline again in Q3/13, we believe that the decline could be less than the 1.6%
decline we saw in Q2/13. We expect it to be down 1.3% in Q3/13, 1.1% in Q4/13
and 1.0% in 2014 due to the offsetting factors outlined above. We also now
conclude that even if Verizon enters Canadian wireless, it is unlikely to have any
real impact until 2015.
Reduced roaming rates may make Canada less enticing for Verizon, especially as it
may have a technology compatibility issue between the U.S. and Canada for some time
While reprice of roaming is clearly negative for Rogers, it may also make
Ca
time could be U.S. roaming, because of its extensive wireless networks in the U.S.
In contrast, Canadian carriers have to pay U.S. carriers when their customers
roam south of the border. However, reduced roaming rates in Canada could make
this advantage less enticing for Verizon. In addition, we find it ironic that if
Verizon acquires WIND and Mobilicity and their HSPA networks, it will not be
able to initially offer its Canadian customers roaming on Verizon networks in the
U.S. because they are a CDMA carrier in the U.S. Consequently, it may have to
pay competitors like AT&T Wireless when its acquired Canadian customers roam
to the U.S. for some time. On the flip-­side, its U.S. subscribers may have to
continue to
some time, making the overall cross border roaming advantage for Verizon less
enticing than it may seem, at least until it has deployed LTE across Canada and
the U.S., introduced voice over LTE (VoLTE) and upgraded its subscribers in the
U.S. and Canada to LTE-­based devices.
The decline in basic cable subscribers was a little shocking On an annualized basis,
the loss of 35,000 basic cable subscribers equates to 6.4% of Rogers Cable base
at the end of Q2/13, including subscribers acquired through Mountain

5. Daily Letter | 5
24 July 2013
Cablevision. It is also the worst net cable subscriber loss ever reported by a
Canadian cableco. In our view, this wing IPTV footprint in
Rogers territory, which we now believe overlaps as much as 65% of
But again we see some offsets While cable TV still accounted for 52.6
core cable revenue (cable TV, Internet and Phone) in Q2/13 and cable TV revenue
broadband base was up 4.5%, its cable Internet revenue was up 17.1% and
Internet now accounts for more gross profit than cable, even though cable TV
revenue in the quarter was 60% higher than Internet revenue, due to much
higher Internet margins.
Weak Media margins were in part due to the end of the NHL lock-out, which meant that
Sportsnet showed an unusual amount of games in Q2/13 This in turn put unusual
pressure on programming expense. The weak Media margin was also due to
increasing Blue Jays salaries. While we are not fans of media convergence and
see the Blue Jays lack of success on the field this season as remarkable given
their payroll, the 13.6% EBITDA margin in Q2/13 could be unusually low.
Figure 3: Relative valuation of North American telcos and cablecos
Source: Company reports, Thomson Reuters, IBES consensus estimates, Canaccord Genuity forecasts
Share Price Market Dividend
($) Cap. TEV Yield
Company 7/24/13 ($ mm) ($ mm) 2012 2013E 2014E 2012 2013E 2014E (%) 2012 2013E 2014E 2012 2013E 2014E
Canadian telco (in C$)
Rogers Communications2
$41.95 21,594 32,485 6.6x 6.5x 6.3x 12.2x 11.9x 11.8x 4.1% 7.6% 6.6% 7.2% 54.8% 63.1% 57.5%
BCE3,4
(consolidated) $42.59 33,046 56,106 6.9x 6.8x 6.6x 14.4x 14.0x 12.9x 5.5% 6.9% 7.3% 7.9% 79.5% 74.9% 68.8%
Telus4
$31.02 20,287 26,882 6.9x 6.4x 6.2x 16.6x 14.1x 13.0x 4.4% 7.0% 6.8% 7.5% 63.1% 64.6% 58.8%
MTS5
$34.50 2,321 3,099 7.5x 7.3x 7.2x 15.7x 20.0x 17.3x 4.9% 5.1% 4.1% 7.9% 96.3% 119.4% 62.5%
Bell Aliant Inc.4
$27.89 6,392 9,888 7.6x 7.6x 7.5x 16.6x 16.5x 15.7x 6.8% 8.6% 8.4% 7.8% 79.1% 81.1% 87.4%
Canadian telco average 7.1x 6.9x 6.7x 15.1x 15.3x 14.1x 5.1% 7.0% 6.6% 7.7% 74.5% 80.6% 67.0%
U.S. telco (in US$)
AT&T $35.40 188,859 259,819 6.3x 6.4x 6.2x 15.3x 14.6x 13.3x 5.1% 9.5% 7.9% 7.9% 53.7% 64.4% 64.1%
Verizon (proportionate) $50.38 144,188 187,169 7.7x 7.0x 6.6x 21.8x 17.7x 15.5x 4.1% 4.2% 7.4% 9.2% 98.4% 55.2% 44.4%
T-­Mobile US $24.21 17,426 32,205 5.0x 5.7x 5.5x n/a n/a n/a n/a 5.5% neg 7.8% n/a n/a n/a
U.S. telco average 6.3x 6.4x 6.1x 18.6x 16.2x 14.4x 4.6% 6.4% 7.6% 8.3% 76.0% 59.8% 54.3%
Canadian cable (in C$)
Shaw Communications6
$26.04 11,726 16,548 7.9x 7.5x 7.2x 16.1x 15.6x 15.3x 3.9% 4.2% 4.3% 3.7% 93.3% 91.7% 107.3%
Cogeco Cable7
$50.45 2,464 5,413 5.8x 6.4x 6.1x 14.4x 11.2x 10.0x 2.1% 2.7% 5.9% 9.1% 76.3% 34.7% 22.6%
Quebecor Inc. (pro forma prop.) $48.30 3,010 6,910 6.6x 6.4x 6.1x 15.6x 14.5x 11.9x 0.4% 6.1% 7.5% 7.9% 6.8% 5.6% 5.2%
Canadian cable average 6.8x 6.8x 6.5x 15.4x 13.7x 12.4x 2.1% 4.3% 5.9% 6.9% 58.8% 44.0% 45.0%
U.S. cable (in US$)
Cablevision $18.70 4,995 13,187 6.6x 8.2x 7.5x n/a n/a n/a 3.2% 3.8% 3.5% 7.1% 84.8% 92.0% 45.5%
Comcast $44.96 118,398 162,259 8.1x 7.7x 7.3x 23.3x 18.6x 16.2x 1.7% 6.5% 6.6% 7.5% 26.7% 26.3% 23.3%
Time Warner Cable $117.29 34,343 57,900 7.4x 7.3x 7.0x 20.4x 18.2x 15.3x 2.2% 7.4% 7.0% 7.1% 30.2% 31.5% 31.3%
U.S. cable average 7.4x 7.7x 7.3x 21.8x 18.4x 15.7x 2.4% 5.9% 5.7% 7.2% 47.2% 50.0% 33.3%
1
Includes pension expense, but excludes restructuring charges
2
TEV based on current net debt excluding the market value of investments in Cogeco
3
Pro forma Astral EV and EV/EBITDA multiples
4
FCF estimates exclude special pension fund contributions, non-­recurring cash tax savings, and non-­recurring deferral account payments
5
Pro forma EV/EBITDA multiples including the sale of Allstream, use of proceeds and including capitalized equipment subsidies in EBITDA
6
Pro forma EV and EV/EBITDA multiples including asset swaps with Corus and the sale of Mountain Cablevision
7
Pro forma 2013E and 2014E EV/EBITDA including the acquisitions of Atlantic Broadband and Peer 1
TEV/EBITDA (x)1
Payout Ratio (%)
Pre-­dividend FCF
P/E (x)1
FCF Yield (%)
Pre-­dividend

6. Daily Letter | 6
24 July 2013
CONCLUSIONS
We conclude that 1) Rogers Wireless remains the weakest of the three national
incumbents;; 2) it could be the most susceptible to Verizon risk;; and 3) declining
ARPU is a real concern. However, the acceleration in postpaid net additions,
stable wireless churn and more modest retention expense in the quarter were
positives. While the loss of basic cable subscribers and the slowdown in
broadband subscriber growth in Q2/13 are also concerns, strong Internet ARPU
and revenue growth and industry leading cable EBITDA growth do not seem to be
current stock price.
, and we prefer TELUS on fundamentals and
valuation, we prefer RCI over BCE, Shaw, MTS and Bell Aliant This is due to
fundamentals and its discount valuation. As shown in Figure 3, RCI shares are
trading at an EV of 6.3x our upwardly revised 2014E EBITDA versus 6.6x for
BCE, 7.2x for Shaw and MTS (including wireless equipment subsidies) and 7.5x
for Bell Aliant.
We are tweaking up our wireless and cable margin assumptions and this increases our
target 2014E EBITDA by 4% and our price target to $46.00 from $44.00 Our new
target price equates to an EV of 6.6x our new 2014E EBITDA minus our 2014E
year-­end net debt after subtracting the current market value of
Cogeco Cable and Cogeco Inc. It also equates to a yield of 6.6% on our upwardly
revised 2014E FCF per share of $3.03. As our new target price implies a 13.8%
potential rate of return from current levels (including the current 4.1% dividend
yield), we are maintaining a BUY rating on RCI shares.
Q2/13 RESULTS SUMMARY
RCI reported consolidated Q2/13 financials that were largely in-line with expectations
At $3,212 million, consolidated revenue was in-­line with our $3,233 million
forecast and consensus of $3,208 million. It was up 3.4% on a reported basis and
2.6% on an organic basis, excluding acquisitions. Adjusted EBITDA of $1,306
million was slightly below our $1,316 million estimate and consensus of $1,315
million and up a reported 2.4%. At $0.97 adjusted EPS was in-­line with our $0.96
estimate and consensus of $0.97 and up from $0.92 in Q2/12. Due to lower than
expected cash taxes, FCF of $505 million was above our $472 million estimate
and consensus of $394 million, but down 20.2% YoY, as cash taxes were up
sharply and capex increased by 14.6%. At $525 million, consolidated capex was
above our $471 million estimate, but below consensus of $552 million.
Postpaid wireless subscriber growth was encouraging, but ARPU was disappointing
Rogers Wireless added 98,000 net postpaid subscribers in the quarter. This was
above our 80,000 estimate and consensus of 76,100 and up from 87,000 in
Q2/12. At 1.17%, postpaid churn was slightly below our 1.20% estimate, but up
slightly from 1.15% in Q2/12. However, at $67.36, postpaid ARPU was well below
our $69.14 estimate and consensus of $69.05 and down an unexpected 1.6%.
This was attributed to the reprice of roaming revenue, promotions, and the
inclusion of features like voice mail and caller ID in core rate plans that were
introduced at the beginning of this year. Blended ARPU of $59.30 was below our
$60.76 estimate and consensus of $60.46 and up a modest 0.3% driven by
changing mix in favour of postpaid, as the company lost 56,000 net prepaid
subscribers, as expected. Given the lower than forecast ARPU, at $1,670 million,
network revenue was below our $1,709 million estimate and consensus of $1,702

7. Daily Letter | 7
24 July 2013
million and only up a modest 1.1%. However, adjusted wireless EBITDA of $821
million was above our $808 million estimate and consensus of $814 million and
up 3.1%. This was because at $208 million, or 12% of network revenue, retention
expense was below our $222 million or 13% of network revenue estimate.
Cable subscriber results were generally worse than expected Excluding Mountain
Cablevison, which was acquired on May 1, Rogers Cable lost a record 35,000 net
basic cable subscribers, the worst ever reported by a Canadian cableco. This was
much worse than our 24,200 net loss estimate, which was in-­line with consensus.
The basic cable subscriber base was down 4.5% YoY on an organic basis. The
6,000 broadband net additions were also worse than our 16,000 estimate and
consensus of 14,700, but the broadband base was still up 4.5% YoY. On the
positive side, the 17,000 organic telephony net additions beat our 7,200 estimate
and consensus of 7,600 and the base was up 4.4% on an organic basis. Rogers
lost 12,000 organic net primary service units (PSUs) in Q2/13, worse than our
1,000 loss estimate and consensus loss of 2,100. We define PSUs as the aggregate
of basic cable, Internet and cable telephony subscribers.
Cable financials were also below our estimates At $870 million, core cable revenue
was below our $885 million estimate, but up 3.2% on a reported basis and 1.9%
on an organic basis. Adjusted EBITDA of $431 million was also below our $445
million forecast, but in-­line with consensus, and up 6.9%. RBS revenue of $90
million was below our $98 million estimate and flat YoY on a reported basis and
down 8.9% on an organic basis, as it continues to exit low margin segments. RBS
EBITDA of $25 million was in-­line and up 13.6%, in part due to the acquisition of
BLACKIRON Data on April 17.
Media margins were weak While revenue of $470 million was above our $456
million estimate and up 6.8% YoY, in part due to the acquisition of The Score on
April 30, EBITDA of $64 million was below our $70 million estimate and
consensus of $67 million and down 19.0%. Excluding The Score, revenue was up
5.2%.

8. Daily Letter | 8
24 July 2013
Figure 4:
Rogers Communications Inc. CanGen % change % change
(In $ mm except per share and subscriber data) Q2/13 Q2/13E Q2/12 YoY Q1/13 QoQ
Postpaid subscribers 7,976,000 7,958,000 7,708,000 3.5% 7,878,000 1.2%
Prepaid subscribers 1,442,000 1,443,000 1,643,000 -­12.2% 1,498,000 -­3.7%
Total wireless subscribers 9,418,000 9,401,000 9,351,000 0.7% 9,376,000 0.4%
Postpaid net additions 98,000 80,000 87,000 12.6% 32,000 206.3%
Prepaid net additions (56,000) (55,000) (46,000) 21.7% (93,000) -­39.8%
Total wireless net additions 42,000 25,000 41,000 2.4% (61,000) NA
Postpaid ARPU ($) $67.36 $69.14 $68.46 -­1.6% $68.56 -­1.8%
Prepaid ARPU ($) $15.79 $15.59 $15.91 -­0.8% $14.63 7.9%
Blended ARPU ($) $59.30 $60.76 $59.10 0.3% $59.68 -­0.6%
Voice ARPU ($) $32.17 $33.05 $35.90 -­10.4% $32.66 -­1.5%
Data ARPU ($) $27.13 $27.71 $23.20 16.9% $27.02 0.4%
Data as % of blended ARPU (%) 45.8% 45.6% 39.3% 16.5% 45.3% 1.1%
Postpaid churn (%) 1.17% 1.20% 1.15% 1.7% 1.22% -­4.1%
Prepaid churn (%) 4.13% 4.50% 4.04% 2.2% 4.48% -­7.8%
Estimated blended churn (%) 1.63% 1.72% 1.67% -­2.0% 1.76% -­7.0%
Basic cable subscribers 2,194,000 2,205,800 2,255,000 -­4.5% 2,189,000 -­1.6%
Organic basic cable net additions (35,000) (24,200) (21,000) 66.7% (25,000) 40.0%
Cable modem subscribers 1,930,000 1,940,000 1,815,000 4.5% 1,890,000 0.3%
Organic cable modem net additions 6,000 16,000 9,000 -­33.3% 26,000 -­76.9%
Cable telephony subscribers 1,145,000 1,136,200 1,061,000 4.4% 1,091,000 1.6%
Organic cable telephony net additions 17,000 7,200 8,000 112.5% 17,000 0.0%
Cable PSUs 5,269,000 5,282,000 5,131,000 0.5% 5,170,000 -­0.2%
Organic cable PSU net additions (12,000) (1,000) (4,000) 200.0% 18,000 NA
Revenue
Wireless network revenue 1,670 1,709 1,652 1.1% 1,683 -­0.8%
Wireless equipment revenue 143 118 113 26.5% 77 85.7%
Total wireless revenue 1,813 1,827 1,765 2.7% 1,760 3.0%
Core cable 870 885 843 3.2% 861 1.0%
RBS 90 98 90 0.0% 93 -­3.2%
Total cable 960 983 933 2.9% 954 0.6%
Media 470 456 440 6.8% 341 37.8%
Corporate & eliminations (31) (34) (32) -­3.1% (28) 10.7%
Total revenue 3,212 3,233 3,106 3.4% 3,027 6.1%
IBES consensus revenue 3,208 3.3% 6.0%
Adjusted EBITDA
Wireless 821 808 796 3.1% 765 7.3%
Core cable 431 445 403 6.9% 429 0.5%
RBS 25 24 22 13.6% 23 8.7%
Total cable 456 469 425 7.3% 452 0.9%
Media 64 70 79 -­19.0% (7) NA
Corporate & eliminations (35) (31) (24) 45.8% (31) 12.9%
Total adjusted EBITDA 1,306 1,316 1,276 2.4% 1,179 10.8%
IBES consensus EBITDA 1,315 3.1% 11.5%
Adjusted basic EPS ($) $0.97 $0.96 $0.92 5.9% $0.80 20.7%
IBES consensus EPS ($) $0.97 6.0% 20.8%
Consolidated capex 525 471 458 14.6% 464 13.1%
IBES consensus capex 552 20.5% 18.9%
Free cash flow analysis
Adjusted EBITDA 1,306 1,316 1,276 2.4% 1,179 10.8%
Capex (525) (471) (458) 14.6% (464) 13.1%
Interest on long term debt, net of capitalization (179) (180) (162) 10.5% (172) 4.1%
Cash taxes (97) (194) (23) 321.7% (115) -­15.7%
Free cash flow 505 472 633 -­20.2% 428 18.0%
Free cash flow per share ($) $0.98 $0.92 $1.21 -­19.1% $0.83 18.0%
IBES consensus FCF 394 -­37.7% -­7.9%
Source: Company reports, IBES consensus estimates, Canaccord Genuity forecasts

9. Daily Letter | 9
24 July 2013
CHANGES TO ESTIMATES
Increasing our 2013 cable EBITDA estimate There were no changes to 2013
guidance from RCI. While we have increased our basic cable subscriber net loss
assumption for 2013, this has been offset by an increase in our broadband ARPU
estimates. Given the high margins associated with broadband revenue, this in
turn increases in our 2013 core cable EBITDA estimate to $1,731 million or YoY
reported growth of 7.8% from $1,715 million or 6.8% growth.
Raising our 2014 cable and wireless EBITDA estimates As we may have
-­
through to cable EBITDA, we have also increased our core cable EBITDA
estimates from 2014 onward. In addition, while we have reduced our ARPU
estimates for Rogers Wireless, we have also increased our postpaid subscriber
forecasts and reduced our churn and retention expense estimates. These changes
resulted in a 4% increase in our 2014E wireless EBITDA, as shown in Figure 5.

10. Daily Letter | 10
24 July 2013
Figure 5: Chan
Rogers Communications Inc. % change % change
(In $ mm except per share data) 2012 New Old YoY (New) New Old YoY (New)
Revenue
Core cable 3,358 3,483 3,530 3.7% 3,575 3,583 2.6%
RBS 351 369 392 5.1% 393 416 6.4%
Total Cable 3,709 3,852 3,922 3.9% 3,967 4,000 3.0%
Wireless network revenue 6,719 6,864 6,945 2.2% 6,982 6,989 1.7%
Wireless equipment revenue 561 590 565 5.2% 602 570 2.0%
Total wireless revenue 7,280 7,454 7,510 2.4% 7,584 7,559 1.7%
Media 1,620 1,693 1,676 4.5% 1,735 1,718 2.5%
Corporate and eliminations (123) (127) (127) 3.3% (135) (135) 6.7%
Consolidated revenue 12,486 12,871 12,981 3.1% 13,151 13,141 2.2%
Adjusted EBITDA1
Core cable 1,605 1,731 1,715 7.8% 1,791 1,720 3.5%
RBS 89 104 102 16.8% 112 116 7.4%
Total Cable 1,694 1,835 1,817 8.3% 1,902 1,836 3.7%
Wireless 3,063 3,165 3,168 3.3% 3,207 3,076 1.3%
Media 190 171 177 -­10.3% 173 180 1.8%
Corporate and eliminations (113) (137) (130) 21.2% (125) (125) -­8.8%
Total consolidated EBITDA 4,834 5,033 5,031 4.1% 5,158 4,967 2.5%
Adjusted EPS ($) $3.45 $3.53 $3.51 2.4% $3.54 $3.24 0.4%
Consolidated capex
Cable excl. RBS 832 880 839 5.8% 815 817 -­7.4%
RBS 61 79 63 29.5% 84 82 6.1%
Total Cable 893 959 902 7.4% 899 899 -­6.3%
Wireless 1,123 1,125 1,162 0.2% 1,145 1,149 1.8%
Media & other 126 152 149 20.6% 150 150 -­1.3%
Total capex 2,142 2,236 2,213 4.4% 2,194 2,198 -­1.9%
Free cash flow
Adjusted EBITDA 4,834 5,033 5,031 4.1% 5,158 4,967 2.5%
Interest on long term debt, net of capitalization (663) (713) (708) 7.5% (720) (711) 1.0%
Capex (2,142) (2,236) (2,213) 4.4% (2,194) (2,198) -­1.9%
Cash taxes (380) (664) (692) 74.8% (685) (659) 3.1%
Free cash flow 1,649 1,420 1,419 -­13.9% 1,559 1,399 9.8%
Free cash flow per share ($) $3.18 $2.76 $2.75 -­13.2% $3.03 $2.72 9.8%
Wireless
Postpaid subscribers 7,846,000 8,131,000 8,026,000 3.6% 8,356,000 8,176,000 2.8%
Postpaid subscriber net additions 268,000 285,000 180,000 6.3% 225,000 150,000 -­21.1%
Prepaid subscribers 1,591,000 1,382,000 1,391,000 -­13.1% 1,182,000 1,231,000 -­14.5%
Prepaid subscriber net additions (170,000) (209,000) (200,000) 22.9% (200,000) (160,000) -­4.3%
Total wireless subscribers 9,437,000 9,513,000 9,417,000 0.8% 9,538,000 9,407,000 0.3%
Total wireless subscriber net additions 98,000 76,000 (20,000) NA 25,000 (10,000) -­67.1%
Blended ARPU ($) $59.79 $60.60 $61.58 1.4% $61.09 $61.88 0.8%
Voice ARPU ($) $35.57 $32.41 $32.95 -­8.9% $29.51 $30.96 -­9.0%
Data ARPU ($) $24.22 $28.19 $28.63 16.4% $31.58 $30.92 12.0%
Blended churn (%) 1.77% 1.72% 1.74% -­2.9% 1.65% 1.67% -­3.7%
Cable
Basic cable subscribers 2,214,000 2,128,000 2,152,800 -­5.7% 2,021,600 2,045,160 -­5.0%
Organic basic cable net additions (83,000) (126,000) (102,200) 51.8% (106,400) (107,640) -­15.6%
Internet subscribers 1,864,000 1,968,500 1,982,000 3.8% 2,028,500 2,052,000 3.0%
Organic Internet net additions 73,000 70,500 84,000 -­3.4% 60,000 70,000 -­14.9%
Cable telephony subscribers 1,074,000 1,159,000 1,147,000 4.5% 1,189,000 1,157,000 2.6%
Organic cable telephony net additions 23,000 48,000 35,000 108.7% 30,000 10,000 -­37.5%
Cable PSUs 5,152,000 5,255,500 5,281,800 -­0.1% 5,239,100 5,254,160 -­0.3%
Organic PSU net additions 13,000 (7,500) 16,800 NA (16,400) (27,640) 118.7%
CanGen 2013E CanGen 2014E
Source: Company reports, Canaccord Genuity forecasts

11. Daily Letter | 11
24 July 2013
TARGET PRICE CALCULATION
Increasing our target price to $46.00 per share from $44.00 Given the increases to
our cable and wireless financial forecasts, we have increased our target
enterprise value for Rogers Wireless to $20.3 billion or 6.3x our new 2014E
EBITDA from $20.1 billion or 6.5x our previous 2014E EBITDA. We have also
increased our target enterprise value for Rogers Cable (ex-­RBS) to $11.2 billion or
6.2x our new 2014E EBITDA from $10.0 billion or 5.8x our previous 2014E
EBITDA. These changes increase our consolidated target enterprise value to
$35.0 billion or 6.6x our new 2014E consolidated EBITDA from $33.8 billion or
6.6x our previous 2014E EBITDA. This also increases our target equity value to
$23.7 billion or $46.00 per share from $22.5 billion or $44.00 per share.
Figure 6: -of-the-parts valuation for Rogers Communications Inc.
(In $ mm except where indicated) Valuation
Asset methodology Value
Rogers Wireless DCF -­ equates to 6.3x 2014E EBITDA 20,313
Rogers Cable excluding RBS DCF -­ equates to 6.2x 2014E EBITDA 11,185
Rogers Business Solutions DCF -­ equates to 6.2x 2014E EBITDA 693
Rogers Media DCF -­ equates to 6.8x 2014E EBITDA 1,176
Cogeco Inc. market value 283
Cogeco Cable Inc. market value 539
Other investments (incl. MLSE) at market value or book value if private 860
Target enterprise value 35,049
Net debt (including convertible debentures and fair value of derivatives) estimated at end of 2014E (11,395)
Net asset value 23,654
Shares o/s (mm) ending 2013E 515
Target price ($) $45.94
Source: Company reports, Canaccord Genuity forecasts
INVESTMENT RISKS
Rogers Wireless has enjoyed amongst the highest wireless ARPU, margins and
FCF yields in the developed world. This may not be sustainable.
Rogers Cable has enjoyed a benign competitive environment, especially in
downtown cores where satellite TV competition is limited. However, Bell's IPTV
launch could drive greater-­than-­forecast pressure on Rogers Cable's subscriber
base and cash flow.
Balance sheet risk -­ We have assumed that management will continue to take a
conservative approach by increasing the dividend modestly and pursuing share
buybacks. However, the company could pursue dilutive M&A transactions instead.
In addition, the market may have underestimated the cash flow impact from the
transition to a full cash tax environment from 2012.

12. Daily Letter | 12
24 July 2013
APPENDIX: IMPORTANT DISCLOSURES
Analyst Certification: Each authoring analyst of Canaccord Genuity whose name appears on the front page of this research hereby
certifies that (i) the recommendations and opinions expressed in this research accurately reflect the authoring
relevant issuers discusse
recommendations or views expressed by the authoring analyst in the research.
Site Visit: An analyst has not visited Rogers Communications Inc.'s material operations.
Price Chart:*
Distribution of Ratings:
Global Stock Ratings
(as of 28 June 2013)
Coverage Universe
IB Clients
Rating # % %
Buy 568 59.1% 36.6%
Speculative Buy 58 6.0% 60.3%
Hold 288 30.0% 11.1%
Sell 47 4.9% 6.4%
964* 100.0%
*Total includes stocks that are Under Review
Canaccord Genuity
Ratings System:
BUY: The stock is expected to generate risk-­adjusted returns of over 10% during the next 12 months.
HOLD: The stock is expected to generate risk-­adjusted returns of 0-­10% during the next 12 months.
SELL: The stock is expected to generate negative risk-­adjusted returns during the next 12 months.
NOT RATED: Canaccord Genuity does not provide research coverage of the relevant issuer.
-­
designated investment or the relevant issuer.
Risk Qualifier: SPECULATIVE: Stocks bear significantly higher risk that typically cannot be valued by normal fundamental
criteria. Investments in the stock may result in material loss.

13. Daily Letter | 13
24 July 2013
Canaccord Genuity Research Disclosures as of 24 July 2013
Company Disclosure
Rogers Communications Inc. 7
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Inc., including Canaccord Genuity Inc., Canaccord Genuity Limited, Canaccord Genuity Corp., and Canaccord
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14. Daily Letter | 14
24 July 2013
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