1. Revised Thesis Statement and Outline
Statement:
Visual media is a communicative medium that relies on an investigative
methodology to achieve solutions that transmit cultural information. This practice is
often pursued with a commodified end result in mind. However, visual media is an
important component of social discourse that relies on the objective exploration of its
practitioners in order to retain an authentic voice. For this reason, new paradigms for
visual investigation that treat art and design practice as a social science should be
pursued in order to maintain a healthy society.
Outline:
I. History of visual media
A) Cave paintings
B) Early books
C) Traditional Art
1)The church as patron
2) Enter Secular Patronage - Renaissance, Medici's, etc.
3) Modern economic model
D) Commercial Art
E) Contemporary Design
II. Importance of History
A) Psychological Answer: society as entity
1) Repression versus acceptance - Nathanial Branden
2) Collective Consciousness - Jung
B) Pragmatic Answer
1) Building on Knowledge - no reinventing the wheel
III. Modern Psychological Impact: Visceral Connections (sensory perception, memory)
A) Marshal McLuhan
B) Communication as Culture
IV. Commodity and Production
A) KalleLasn
B) Maude Lavin
VI. New Paradigms: Case Studies
A) Collaboration: Community Advocacy
B) Educational: Multidisciplinary
VII. New New Paradigm: Social Scientific Visual Investigations
A) Art Methodology
B) Design Methodology
C) Interdisciplinary Methodology
VIII. Solution?: Interdisciplinary Methodology